The Big Benefits Behind These Three Little Letters: D.B.A. A "Doing Business As" filing can be used to both start or expand a current business on the quick. Here, accounting whiz Mark Kohler parses the innumerable ways he loves DBAs.

By Mark J. Kohler •

Opinions expressed by Entrepreneur contributors are their own.

"Doing Business As" filings, often referred to as DBAs, can be cheaper than trademarking your company's name and are relatively easy to install. What they don't help achieve is a long-term solution to protection your company's intellectual property. Here's how to use a DBA to support your business most effectively. For more, visit www.markjkohler.com.

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Mark J. Kohler

Entrepreneur Leadership Network VIP

Author, Attorney and CPA

Mark J. Kohler is a CPA, attorney, co-host of the podcasts Main Street Business and Directed IRA Podcast and a senior partner at both the law firm KKOS Lawyers and the accounting firm K&E CPAs. He is also a co-founder of Directed IRA Trust Company. He is the author of The Tax and Legal Playbook, 2nd Edition and The Business Owner's Guide to Financial Freedom.

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