Finding Success at the Intersection of Sports and Culture

Marcus Damas, founder of Fueled by Culture, talks about how he used his experiences as a professional basketball player to launch a creative marketing agency.

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By David Meltzer • Mar 16, 2019

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Marcus Damas, founder of the Fueled by Culture agency and former professional basketball player, discusses the similarities in the way that he approaches both basketball and business. He also shares a story about doing motion-capture for the video game NBA Live and how that experience led to him landing EA Sports as a client.

Marcus and host David Meltzer cover topics such as how to react to pressure with appreciation, how athletes can take advantage of the influence they hold and the relationship between preparation and confidence. The pair also discuss handling the expectations of others and how the conversations we expect to be difficult are often the most rewarding.

Related: How To Win in Fantasy Sports and in Life

David Meltzer

Entrepreneur Leadership Network Writer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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