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Like many social media channels, LinkedIn can be an affective way to draw people's attention to your business. But ,the platform is notably different from advertising on Facebook or Instagram. 

As Entrepreneur Network partner Eric Siu and a team member at Siu's Single Grain company put it, one of the main benefits of advertising on LinkedIn is the B2B targeting. LinkedIn ads can include a regular link ad that shows up in the news feed and offers an image, headline and introductory text. The other option is a newer carousel ad that mimics Facebook in its square format. Two other sponsored ad formats are the lead gen form and the display placement ad, both of which have their respective benefits from creating less friction between customers to individualizing your marketing with direct messag...

At the McDonald's annual meeting this week, shareholders are being asked to vote on whether they want to do away with plastic straws in the company's 36,000 stores worldwide. While the company is exploring eco friendly alternatives, being simultaneously cost-effective is the goal.  Apple and Volkswagen are reportedly joining forces to build self-driving vehicles after prospective partnerships with BMW and Lexus fell through. The first project is going to be a shuttle to take employees to and from Apple's Cupertino, California campus.  Chipotle is getting a new home base. CEO Brian Niccol is moving the headquarters of the 25-year-old restaurant chain from Denver, Colorado to Newport Beach, California, bout a 20 minute drive the Taco Bell HQ in Irvine, California. Niccol was Taco Bell's CEO ...

By Matthew Humphries

Ever since affordable drones came to market, regulators have been scratching their heads figuring out how to deal with them. They are small, easy to carry around and deploy anywhere, and just as quick to disappear when something goes wrong.

Because of that, the latest proposed regulation tweak—drone license plates—is intended to make sure every drone can be easily identified. As Bloomberg reports, the FAA already requires drones to be registered and have a government-assigned ID number on the drone. However, that ID can be hidden from view, for example, inside the battery compartment.

Just For You

Marketing

Why Your Small Business Should Have a Content Marketing Strategy

For some time now, paid advertising has been used as a reliable strategy to gain new customers. Unfortunately, paid ads are becoming less effective. The modern day consumer doesn’t want to be blatantly sold to, they want to organically learn about a company or product and determine whether it fits their needs at their own pace.

Content marketing is the answer to their prayers. By making your brand a credible and authoritative resource on topics that matter to your potential customers, your business is more likely to get discovered by the right audience.

But as you might have guessed, big brands often have a whole team of marketers working on educational blog articles, e-books, videos and webinars to create content that stands out. As a small business, this might not be feasible, but that doe...

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Artificial Intelligence

5 Innovative Ways Artificial Intelligence is Advancing Technology

Bots are dominating online communication, and most consumers don’t even realize the number of times they have interacted with a bot while browsing their favorite website or completing an online purchase.

Bot technology is far from a new concept, though, as its origins date all the way back to 1966 with the invention of Eliza, a bot which managed to mimic a natural conversation through programmed responses. With no sign of slowing down, here are five innovative ways bot technology is advancing.

1. The implementation of artificial intelligence

Artificial intelligence (AI) is a push towards being able to accomplish things that require human intelligence without needing humans. In the world of bots, the implementation of AI is geared toward creating environments where the bot you are speaking to ...

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The Only Advice Women Need to Raise Capital

Search for "women and venture capital," and you'll find a lot of discussion, and data, addressing the bleak outlook for female founders. I'll spare you a lengthy search by offering up a few highlights:

In 2017, according to PitchBook data, just 2.2 percent of all venture capital in the U.S. went to companies founded solely by women. Just 4.4 percent of all venture capital transactions in the U.S. were for female-founded companies. And 11.3 percent of partners at U.S.-based venture capital firms are female.

Related: Zola Founder Shan-Lyn Ma Shares How to Collaborate and Conquer Your Biggest Challenges

What is perhaps even more concerning, is that we are on a downward trend. The median valuation for femal

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Starting a Business

My Love Affair With Comfort and Why I Had to End It

Today I am a successful entrepreneur, but I started my business begrudgingly. Two years ago, I was forced to start my own company. Forced?

Yes, forced.

In 2016, I had a great job handling public relations for a technology company in San Diego. I’d been with the company for about five years and built out the entire PR infrastructure. We were crushing it. We had established ourselves as leaders in our community, and we were winning awards and earning top-tier media attention on a regular basis. Case in point: we made Entrepreneur’s “Top Company Culture” list two years in a row.

I was confident in my value to the organization, and I knew I was good at my job. So my heart didn’t sink when the CRO called me into a meeting. We talked at least 10 times a day. As he explained that the company needed ...

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Passive Income

7 Myths About Passive Income You Can't Afford to Believe

Wouldn't it be great to earn money while you're relaxing on the beach?

Related: 17 Passive Income Ideas for Automating Your Cash Flow

Few concepts are more appealing than passive income. After all, what could be better than making money without having to do any work? When you read headlines that Amazon founder Jeff Bezos currently earns over $230,000 per second, it's only natural to start wondering how you too can earn money when you're not working.

Even if you don't generate as much passive income as Bezo

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Real Entrepreneurs

This Entrepreneur Wants to Put a World-Class Sound Studio in Your Headphones

In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.)

Who are you and what’s your business?

My name is Helmuts Bems. I am CEO and co-founder of Sonarworks, a company changing how music is being created and listened to. “Sonarworks SR” (which stands for Studio Reference) delivers exact studio sound to any headphones or speakers. It is currently used in over 25,000 recording studios and is quickly becoming an industry standard around the world.

Related: To Win in the Billion-Dollar eSports Industry, This Innovator Turned to Tech Used by Navy SEALs

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Project Grow

From Oprah Winfrey to Tim Cook, Leaders Offer Gems of Wisdom to the Class of 2018

It’s commencement season, which means that a whole new crop of newly minted adults are headed into the workplace, or maybe on the verge of starting the next big thing that will change the world. Luminaries from the worlds of business, politics, sports, science and entertainment have gotten behind the podium at venerable educational institutions to impart some advice to the class of 2018.

Here are some of their most resonant pieces of advice.

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Project Grow

9 Inspiring Quotes from the 27-Year-Old Billionaire and Snap Co-Founder Evan Spiegel

Snap Inc. co-founder and one of the youngest billionaires of the decade Evan Spiegel has plenty of wisdom to share with the rest of the world.

Related: 50 Inspirational Quotes to Motivate You

While studying at Stanford in 2011, Spiegel developed Snapchat with his co-founders Bobby Murphy and Reggie Brown. The groundbreaking tech shook up the social media world, offering a fun, new way for people to send and receive disappearing photos and videos. While the platform has since gone public and its technology mim

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LittleBits Founder Ayah Bdeir Wants to Ignite the Inner Inventor in Us All

Editor’s Note: Inspire Me is a series in which entrepreneurs and leaders share what motivates them through good times and bad, while also sharing stories of how they overcame challenges in hopes of inspiring others.

LittleBits CEO and founder Ayah Bdeir thinks that everyone can invent and innovate as long as the technology is accessible. It’s a mindset that led to her founding LittleBits in 2011, which offers a range of maker kits of electronic modules. Think: an echo-locator for the visually impaired or a pet-activity monitor, to name some possibilities. It forges inventions and inventors of all stripes. However, the very success of her growing business is also what can distance her from the creativity and joy she seeks to offer others.

Almost seven years after it was founded, the award-win...

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Google

How to Manage Your Google Privacy Settings

A privacy policy is meant to be a contract between you and a company -- big tech companies in particular -- that ensures these companies are keeping your data safe. One company that has an enormous amount of your data -- from email and photos to videos and documents -- is Google.

The Google Privacy Policy has been "updated" 28 times since its inception in 1999 -- including three times in 2017 alone. The most was five times in the year 2015. And to its credit, Google makes all the updates and changes pretty obvious.

But this stuff can and will change to suit Google, or to suit new laws and regulations Google has to follow. For example, in the European Union and elsewhere on May 25, 2018, Google and others will have to deal with the General Data Protection Regulation, or GD

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How To

15 Tips, Hacks and Tricks to Get the Most Out of Google Photos

Many of us have thousands of photos and videos on our phones, and although it’s so easy to take them, it’s less clear how to keep them organized and transfer them to other devices.

In the age of cloud computing and artificial intelligence, you don’t need a cord to backup your photos. You don’t even need to be near your computer. And you certainly shouldn’t be emailing them or messaging them to yourself. There are simpler, more streamlined alternatives, such as Google Photos.

Related:  20 Surprising Things You Can Do With Google Search

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coping strategies

How to Reset a Bad Work Day

Most people don’t wake up ready to start the day like Snow White singing to her helpful little birds. Most days you get caught up in the hustle and bustle and have to push through, and then, there are the bad days when you’re just not feeling it.

The alarm goes off late. Your forehead is pounding, and your body feels like a semi-truck has hit it. Your computer crashes and destroys your assignment hours before the deadline. Your supervisor has taken micromanagement to the next level. You have to work through lunch, and it’s not even the afternoon yet.

Everyone has one of those days. You may feel like it’s your fault, but it’s not. Most of the time, these stressful situations are outside of your control, but you can monitor, accept and reset your reactions. To get started, try these five tips ...

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News and Trends

Artificial Intelligence

5 Innovative Ways Artificial Intelligence is Advancing Technology

Artificial intelligence is moving forward in these five important ways. Are you ready for it?
Work-Life Balance

These 5 Companies Were Rated Best for Work-Life Balance. Is Yours Anything Like Them?

Next to compensation, work-life balance is what employees prize most. Scheduling flexibility and the freedom to spend time with families are essential.

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Cannabis

Cryptocurrency and the Allure of a Cashless Cannabis Industry

Marijuana prohibition never stopped marijuana sales. Blocking legal marijuana businesses from the legal banking system isn't working either.
Social Media

You Can Block Critics on Twitter but the President Can't

A federal judge has ruled people have a First Amendment right to comment on President Trump's Twitter feed even if he doesn't like what they say.
Cannabis

6 Questions to Ask Before Naming Your Cannabis Company

Top marketers share how to come up with a winning name plan.
corporate citizenship

4 Things Every Leader Needs to Know Today About Corporate Citizenship

Today's business leaders need to do more than just make money: They are responsible for serving their communities.
Business Ideas

Need to Find Your Beloved Just the Right Engagement Ring? Here's a New Way How.

Call it the 'Warby Parker effect.' The try-on-at-home model is coming to a jewelry store near you, or, more accurately, your front door.
20 Questions

This Successful Serial Entrepreneur Shares How to Make Burnout a Thing of the Past

Guideline and TaskRabbit co-founder Kevin Busque makes a 10-day vacation mandatory for every employees.
Uber

Uber Is Building a Flying Taxi Technology Center in Paris

It has had an adore/déteste relationship with the city of lights.
Books

5 Books and Stories To Help Entrepreneurs Focus On What Matters

Here are five awesome reading recommendations from Entrepreneur Magazine's editor-in-chief.

How the Entrepreneur Behind a Luxury Sleepwear Startup Looks to Her Founder Husband For Mentorship

Ashley and Marc Merrill juggle two businesses and two kids. The couple details how their partnership extends far beyond parenthood.