Get All Access for $5/mo

These High-Tech Jeans Protect You From Wireless Identity Theft and Credit Card Fraud Tech-savvy pickpocketers beware: These jeans were made for blocking you, and that's just what they'll do.

By Kim Lachance Shandrow

Opinions expressed by Entrepreneur contributors are their own.

If you carry a wallet in your pants pocket, you're easy pickings for high-tech swindlers, not just the old-fashioned kind.

Today's tech-savvy thieves can pickpocket you without ever actually picking your pocket. They don't even have to steal your wallet. All they need is a few seconds, good aim and a cheap RFID reader and in seconds your identity is stolen and God knows how many fraudulent purchases made in your name are sure to follow. Pretty terrifying, right?

Related: Entrepreneur's Top 10 Crazy Tech Articles of 2014

But not if you're wearing a pair of READY Jeans Protected by Norton, or so its makers claim. San Francisco-based Betabrand's new RFID-blocking denim doozies are designed to let you fend off nearby identity thieves -- literally by the seat of your pants. And, yes, we mean that Norton, the Symantec cybersecurity company that sells anti-virus software.

Before we dive into how the pants protect you (don't worry, it's not rocket science), let's clear up what RFID is. It stands for radio-frequency identification. Credit and debit cards, biometric passports, toll road transponders, door-opening workplace ID cards and hotel room key cards are just a few of the things RFID microchips are embedded in. People also use RFID tags to locate lost luggage and smartphones. You probably have a bunch of RFID-tagged items in your wallet right now. Basically, they're everywhere.

Related: This Simple Bracelet Can Turn Your Arm Into an Interactive Smartphone Display

Here's why you should care: To snatch your sensitive data, stealthy cybercriminals need only to point a wireless RFID scanner (purchased on Amazon for as little as $15) at your wallet. The scanner then gathers pertinent information from your credit card (numbers, expiration date and CVV code) and transmits it back to the thief wirelessly. The crime is called RFID-skimming.

That's where Betabrand's READY jeans come to your defense. The stretchy, slim fit pants (currently only available for men) feature pockets lined with RFID-blocking fabric: one in the front and one in the back. Slip your wallet into one of these decked out pockets, and it should be safe. At least that's the big, simple idea.

Related: The Future Is Here: Double Amputee Is Outfitted With Mind-Controlled Prosthetic Arms

Unfortunately the price is pretty big, too. A pair, partially lined with a bright yellow material that reads "GO BOLDLY, NOT BLINDLY," will put you back $168 and won't ship until February. Also, they're not a foolproof solution. Betabrand admits READY jeans -- part of an ongoing and already successful crowdfunding campaign -- can't "block all frequencies with 100% certainty, and even the most effective RFID-blocking materials can fail because of wear and tear and/or user error."

If jeans aren't your speed, check out Betabrand's RFID-blocking Work-It hooded blazer ($148). To see both the jeans and the blazer in action, have a look at the promo video below:

Related: The 'Paper' Airplane to Rule Them All

Kim Lachance Shandrow

Former West Coast Editor

Kim Lachance Shandrow is the former West Coast editor at Previously, she was a commerce columnist at Los Angeles CityBeat, a news producer at MSNBC and KNBC in Los Angeles and a frequent contributor to the Los Angeles Times. She has also written for Government Technology magazine, LA Yoga magazine, the Lowell Sun newspaper,, and the former U.S. Surgeon General, Dr. C. Everett Coop. Follow her on Twitter at @Lashandrow. You can also follow her on Facebook here

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick


How to Close the Trust Gap Between You and Your Team — 5 Strategies for Leaders

Trust is tanking in your workplace. Here's how to fix it and become the boss your team needs to succeed.

Health & Wellness

Get a Year of Unlimited Yoga Class Downloads for Only $23 Through June 17

Regular exercise has been proven to increase energy and focus, both of which are valuable to entrepreneurs and well-known benefits of yoga.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Business News

'Passing By Wide Margins': Elon Musk Celebrates His 'Guaranteed Win' of the Highest Pay Package in U.S. Corporate History

Musk's Tesla pay package is almost 140 times higher than the annual pay of other high-performing CEOs.

Starting a Business

I Left the Corporate World to Start a Chicken Coop Business — Here Are 3 Valuable Lessons I Learned Along the Way

Board meetings were traded for barnyards as a thriving new venture hatched.

Business Culture

Why Remote Work Policies Are Good For the Environment

Remote work policies are crucial for ESG guidelines. Embracing remote work can positively impact your business and employees.