Netflix by the Numbers as its Streaming Service Turns 10


A well-timed pivot led the way to monetary success and critical acclaim.

Jonathan Nackstrand | Getty Images

1. 86 million

1 / 10

2. A growing library

2 / 10

3. International

3 / 10

4. That's a lot of data

4 / 10
Bloomberg | Getty Images

5. Worldwide

5 / 10
Netflix | Twitter

6. Got to spend money to make money

6 / 10

7. Original content

7 / 10

8. Bingeworthy

8 / 10

9. Award winning

9 / 10
Gabriel Olsen | Getty Images

10. Fit for royalty

10 / 10
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Staff Writer. Covers media, tech, startups, culture and workplace trends.

2017 is a big year for Netflix. In August, the media company will celebrate its 20th birthday, and this week marks the 10th anniversary of the launch of its streaming video service. In 2007, the move allowed the company to expand beyond its initial premise of DVD rentals by mail, charting the path for its current pop cultural dominance.

As the business evolved, its onetime competitors in the space -- Blockbuster (RIP), Redbox and even Wal-Mart -- faded from view. Mobile devices became more powerful, better equipping viewers to watch anywhere. Netflix’s popularity put tech behemoths such as Amazon on notice.

Related: 12 Documentaries on Netflix That Will Make You Smarter About Business

The video service started 2017 with some good news. It nabbed a big name in Jerry Seinfeld. The comedian's Emmy-nominated series Comedians in Cars Getting Coffee will get 24 new episodes, which will drop later this year. And viewers can also expect two stand up specials from Seinfeld as part of the new deal. And, at the end of last week, its stock shares were valued at $133.70, the highest in the company’s history (the company made its IPO in 2002 at $15 a share).

So as it reaches this signficant anniversary, here’s a look at Netflix by the numbers.

Netflix has more than 86 million subscribers around the world.

The streaming service launched with roughly 1,000 films and TV series. As of this spring, Netflix has 4,563 movies and 2,445 shows in its digital library.

The service is available in 21 languages.

Netflix made up nearly 37 percent of all internet traffic in North America in 2015.

It is currently available to users in 190 countries. At the start of 2016, the company added 130 to the 60 it was already serving.

As of last year, the company reportedly spends $6 billion a year on developing new series.

Netflix launched its first original series, an American remake of the political thriller House of Cards, in 2013.

In 2012, Netflix offered only four pieces of original content, but by 2016, it offered 126 different original series and films. In 2017, the company expects to make more than 1,000 hours of original programming, compared to more than 600 hours in 2016.

In 2013, the company won three primetime Emmy’s and became the first internet network to be nominated for the award. Since 2013 it has been nominated for the award 133 times. 

The Crown, Netflix’s ambitious series about the life and times of Queen Elizabeth II, is reportedly the most expensive television show ever made, with a production cost of $130 million.

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