It astonishes me how many businesses don't have a clue who their target market is. Sure, if you ask the head of sales who the target audience is, he or she may have an answer, but does this sales exec know why this is the target market? What problems this market faces? What this market trusts and distrusts? What its members love and loathe, fear or anticipate?
Unless you're intimately familiar with the psychology of your target market, any demographics you claim are mere semantics. If you want your messaging to be effective and your brand to be enticing, you need to go a step further and get to know your customers better. How do you do that? Here are 10 ways to know your target audience: