A Tech Entrepreneur Finds a Niche in Pouncing on Law-Breaking Pet Owners
PooPrints uses DNA samples to track down dumping doggies and the scofflaws who don't pick up after them
By Jason Daley •
Opinions expressed by Entrepreneur contributors are their own.
Tom Boyd of Knoxville, Tenn., has been an entrepreneur for 50 years. He created Fi-Shock, one of the first electric fences for dogs and livestock; Mark Electronics, a major electronics supplier; EDP Biotech, which is researching an early detection test for colon cancer; and BioPet Vet Lab, a DNA testing service for determining dog ancestry.
That may have been enough to keep most people satisfied, but in 2009, Boyd was bitten by the business bug once again, so he asked his DNA experts to brainstorm untapped niches for the technology. The answer? Dog poop. Enter BioPet Vet Lab's PooPrints, a service that fingers dumping doggies via the DNA in their stools. "After a year of testing, we found our technology had 100 percent accuracy," Boyd says, "and I've always been in the dog business, so it was a natural fit."
Continue reading this article — and all of our other premium content with Entrepreneur+
For just $5, you can get unlimited access to all Entrepreneur’s premium content. You’ll find:
- Digestible insight on how to be a better entrepreneur and leader
- Lessons for starting and growing a business from our expert network of CEOs and founders
- Meaningful content to help you make sharper decisions
- Business and life hacks to help you stay ahead of the curve