Get All Access for $5/mo

The Key Metrics in Building a Brand Worth Acquiring Want to be able to sell your business down the road? Here's how to make your brand attractive to potential buyers.

By James McKinney

Opinions expressed by Entrepreneur contributors are their own.

James McKinney's guest this week is Ryan Lewendon, partner at the Law Firm Giannuzzi Lewendon. Lewondon has worked on deals with Vitamin Water, Pirate's Booty, Pretzel Crisps, Siggy's Yogurt, Vita Coco, Essential Water and Schmidt's Naturals.

In this episode, you'll hear:

  • How plant-based diets are changing from being something you do to survive to now thrive.
  • How people are looking to unwind in the pandemic without the after-effect of alcohol.
  • Ryan shares how he thinks the next big trend is going to be personalized wellness as more people are looking for efficacy in multifactor products that will get them the most for their money.
  • How using data and analysis to develop products that are narrowly tailored to the consumers.
  • Why the next generation of targeted ads are going to be more personal to the consumer through the amount of data that is collected online.
  • The importance of launching your company from a strong foundation and the things you need and don't need when starting a CPG company.
  • Why founders should build a team that compliments their weaknesses.
  • How you should build contracts slowly to avoid a little mistake could cripple your business and reputation.
  • How founder burnout is real and maintaining a work life balance is important to avoid this.
  • Why founders should remind themselves of why they started their business when times are hard.
  • Why it is important to do a self-diagnostic about the company before selling it, as you can fix problems to be more desirable to buyers.
  • Understand why it is important to Identify the founder's involvement to help a smooth transition.
  • How you can identify who you want to buy your company.
  • What makes a brand a high target value for an acquisition.
James McKinney

Creator & Host, The Startup Story

James McKinney is the Founder & Host of The Startup Story, a multi-channel brand platform that brings the lessons of highly successful founders directly to the everyday founder. Whether it is through The Startup Story podcast or via the Startup Story LIVE event series, entrepreneurs everywhere can receive tactical and practical guidance from founders who are a few steps ahead.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Growing a Business

3 Branding Strategies That Will Make Any Brand Stand Out

Here's how to differentiate your brand in three essential steps — understanding your unique selling proposition, leveraging storytelling, and valuing feedback.

Business News

How to Be a Billionaire By 25, According to a College Dropout Turned CEO Worth $1.6 Billion

Austin Russell became the world's youngest self-made billionaire in 2020 at age 25.

Science & Technology

Ignoring This Website Essential Can Hurt Your Search Ranking — and Bring Legal Consequences

Learn the importance of website accessibility for businesses, highlighting its impact on customer engagement and SEO effectiveness.

Growing a Business

How a Local Greek Restaurant Seized Opportunities and Won a New Food Network Competition

After starting as a food truck in 2014, Think Greek has evolved into an award-winning restaurant by creating innovative menu items and taking advantage of opportunities that extend its audience reach.