📺 Stream EntrepreneurTV for Free 📺

Think You're Ready to Launch? Answer These 8 Questions First. Before you get too carried away with excitement, it's important to slow down, take a deep breath and make sure that you're actually ready to launch.

By Brandon Watts

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

There's nothing quite like the feeling of creating a product and getting it ready to be launched. After countless hours of work, all of that effort is about to pay off in a big way. Or so you think.

Before you get too carried away with excitement, it's important to slow down, take a deep breath and make sure that you're actually ready to launch. One way to do that is to ask yourself the following eight questions that should be a part of every tech-entrepreneur's launch checklist.

1. Is it unique? Everyone likes to think their product is special, but is it really? Uniqueness is even more important if you're entering a crowded market.

For example, if you're making a photo-sharing app, then it better not be Instagram with a different name. Whether it's related to features or something else, people need a compelling reason to use your product over all of the other options that exist.

Related: Want to Stand Out From the Crowd? Know Your Unique Value Proposition.

2. Does it solve a problem? If your product doesn't improve people's lives in some way, then it can be hard to get their attention. On the other hand, if you can solve a pain point that consumers have, then you're making something they want before they even know about it. The best way to figure this out is just ask. Determine your target market and talk to them. I realize many entrepreneurs are concerned their dreams will be crushed by negative feedback but it is better to figure out what consumers want then invest time and money into something they don't care for.

3. Is it attractive? While back-end developers are a hot commodity, front-end designers are also highly sought after. The reason being is your product will be judged based on its design, and if you want to be taken seriously, then there's just no excuse to not have an attractive product. While a designer can be costly, there are inexpensive options. For instance, affordable graphic-design marketplaces like 99designs provide great looking designs for entrepreneurs on a tight budget.

4. Can you understand it within five seconds? Technology has made us impatient. You may have the best product in the world, but if people can't understand what it does and why it's important within five seconds, then you've probably already lost them. What you need are one or two descriptive sentences and images that can help you cross that first attention hurdle and get people to take a closer look. Depending on the product, this introductory experience can take place on your website, an app store or the product itself.

5. Will people want to tell others about it? Your users are your best sales team, so make sure that they'll want to talk about what you've created. This can be accomplished by making something that's interesting and enjoyable to use, but it can also be accomplished by building social features into the product that make it easy to share content and successful product experiences. Get influencers and loyal customers on board quickly.

Related: 6 Steps to a Successful Business Launch

6. Will it keep users coming back? Getting someone to make the decision to try your product is an important first step, but it also has to be designed in such a way that it encourages continued use or else you'll lose that user right after you get them. How many desktop, online or mobile apps have you only used once or twice? Learn from those experiences by adding features that make people want to use your product on a regular basis.

7. Is it ready? Some entrepreneurs might argue that a product is never fully finished, and while that may be true to some extent, at a certain point you have to decide the product is ready to launch. Even if you're building a minimum-viable product to get started, remember you only get one chance for a first impression. You don't want to be known for a half-baked product that barely works and is filled with bugs. So take the time to get it finished to a reasonable level.

8. Would you use it? This can be the most difficult question to answer in an objective way. The fact that you decided to create something doesn't mean it needs to exist. Put yourself in the shoes of an average person in your target market and try to determine if what you've created would be interesting to you. If you wouldn't use your own product, then how can you expect others to use it?

Of course, you're not guaranteed great success even if you have good answers for all or most of these questions, because there are a lot of different elements that go into a launch. But if your product passes this launch checklist, you're better positioned for success.

Related: When Launching a Company, Consider These 5 Things

Brandon Watts is the founder and principal of Wattsware, a PR agency that mainly works with technology companies. He’s worked with brand new startups, well-known companies with hundreds of millions of users and everything in between.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

These Coworkers-Turned-Friends Started a Side Hustle on Amazon — Now It's a 'Full Hustle' Earning Over $20 Million a Year: 'Jump in With Both Feet'

Achal Patel and Russell Gong met at a large consulting firm and "bonded over a shared vision to create a mission-led company."


Want to Be More Productive? Here's How Google Executives Structure Their Schedules

These five tactics from inside Google will help you focus and protect your time.

Business News

These Are the 10 Most Profitable Cities for Airbnb Hosts, According to a New Report

Here's where Airbnb property owners and hosts are making the most money.

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.