A/B Testing

Business News

Here's How to Conduct Better Lead Generation Experiments

Steps you can take to increase results for your business and keep it growing consistently.

Business News

8 Things I Wish I'd Known Before Starting Affiliate Marketing

Tips to help you avoid common mistakes, and save time and money, when starting in this specialized business.

Business News

5 Ways Marketers Can Gain an Edge With Machine Learning

Interpret and act on large amounts of information in a scalable way.

Business News

How Rapid 'Testing and Learning' During Product Development Saves Time and Money

Investing money and design work is all very well. But what do your (potential) customers think? That's what really counts.

Business News

A/B Testing Is Maybe the Easiest Way to Boost Conversions on Shopify

It's a cheap and relatively easy way to know what's working and what would work better.

Business News

Why Your Approach to A/B Testing Is Costing You Sales

If you're not combining your tests with personalization efforts, you're doing it wrong.

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10 Tips for Web Design That Drives Sales

If your website has a lot of traffic but few conversions, it's time to figure out the problem.

Business News

5 Mistakes Sabotaging Your Content-Marketing Success

Content is everything. Learn how to create and promote solid messages.

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7 Ways to Correct a Failing Marketing Strategy

A floundering marketing strategy isn't failure, but ignoring reality and refusing to adjust will be.

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How Often Should You Send Marketing Emails?

There's no magic number. Find your sweet spot.

Business News

Pursue Your Facebook Ad Strategy Like the Entrepreneur You Are

The willingness to endure trial and error until finding what works defines being an entrepreneur. Expect the same with Facebook advertising.

Business News

6 Reasons Why Attracting the Right Online Traffic Is Your Top Priority

Driving random traffic to your site is mostly a waste of time. Developing an engaged customer base is the goal.

Business News

Essential Web Skills Every Modern Entrepreneur Must Have

Tech savvy isn't everything but it helps you with almost everything else.

Business News

4 Ways to Sell More Using 'Customer Journey Optimization' Strategy

An efficient customer journey will improve your conversion rate.

Business News

4 Growth Hacking Strategies That Work Like Magic

The secret behind effective growth hacking is to follow a proven framework, and implement the right strategy at the right time.