Steps you can take to increase results for your business and keep it growing consistently.
Tips to help you avoid common mistakes, and save time and money, when starting in this specialized business.
Interpret and act on large amounts of information in a scalable way.
Investing money and design work is all very well. But what do your (potential) customers think? That's what really counts.
It's a cheap and relatively easy way to know what's working and what would work better.
If you're not combining your tests with personalization efforts, you're doing it wrong.
Content is everything. Learn how to create and promote solid messages.
A floundering marketing strategy isn't failure, but ignoring reality and refusing to adjust will be.
There's no magic number. Find your sweet spot.
The willingness to endure trial and error until finding what works defines being an entrepreneur. Expect the same with Facebook advertising.
Driving random traffic to your site is mostly a waste of time. Developing an engaged customer base is the goal.
Tech savvy isn't everything but it helps you with almost everything else.
An efficient customer journey will improve your conversion rate.