A/B Testing

News and Articles About A/B Testing

4 Ways to Sell More Using 'Customer Journey Optimization' Strategy
Marketing Bootcamp

4 Ways to Sell More Using 'Customer Journey Optimization' Strategy

An efficient customer journey will improve your conversion rate.
Ehsan Jahandarpour
4 Growth Hacking Strategies That Work Like Magic
Marketing Bootcamp

4 Growth Hacking Strategies That Work Like Magic

The secret behind effective growth hacking is to follow a proven framework, and implement the right strategy at the right time.
Ehsan Jahandarpour
3 Email Marketing Tactics You Need Most
Marketing Bootcamp

3 Email Marketing Tactics You Need Most

Want your email marketing campaigns to be more successful? Use these simple tips.
Dan Scalco
The Simplest Way to Improve Your Call to Action Using A/B Testing
Marketing Bootcamp

The Simplest Way to Improve Your Call to Action Using A/B Testing

Which version of your web page or app converts better? Here are several ways to tell.
Zubin Mowlavi
Think Boldly but Validate Your Ideas Before Taking the Leap
Marketing Bootcamp

Think Boldly but Validate Your Ideas Before Taking the Leap

Successful marketers are brash when dreaming new initiatives but humble when testing to see if they are any good.
Brett Relander
Your MVP Isn't Really Viable Until Your Potential Customers Say So
Product Testing

Your MVP Isn't Really Viable Until Your Potential Customers Say So

More than 40 percent of startups fail simply because nobody in the real world was interested in buying what the founder thought was a good idea.
Anna Johansson
How to Test Different Versions of Your Website in 6 Easy Steps (Infographic)
Marketing Bootcamp

How to Test Different Versions of Your Website in 6 Easy Steps (Infographic)

Don't worry. It's not as technical as you might think. This quick guide will get you up and A/B testing in no time.
Kim Lachance Shandrow
The Case Against A/B Testing at Early-Stage Startups
Ready To Launch

The Case Against A/B Testing at Early-Stage Startups

A/B tests have become so ubiquitous that founders who don't frequently employ them have been subtly made to feel bad about themselves for having such a weak data-driven culture.
Andrew Cohen
The Pros Agree These Are the 2 Best Tools for Conversion Optimization
Marketing Bootcamp

The Pros Agree These Are the 2 Best Tools for Conversion Optimization

Sometimes you have to trust your gut. Online marketing is not one of those times.
Rohan Ayyar
The Biggest, and Most Avoidable, Mistake of New Entrepreneurs
Ready To Launch

The Biggest, and Most Avoidable, Mistake of New Entrepreneurs

Want to make sure your startup succeeds and grows? You had better commit to this one thing.
Sujan Patel
So, What's the 'X-Factor' in the A/B Testing Formula? (Infographic)
Marketing Bootcamp

So, What's the 'X-Factor' in the A/B Testing Formula? (Infographic)

Sorry, there really isn't one. But these five tips will help you increase your clicks and conversions.
Chris Byers
5 Ways to Build an Air-Tight Case for Boosting Your Marketing Budget
Marketing Bootcamp

5 Ways to Build an Air-Tight Case for Boosting Your Marketing Budget

When it comes time to discuss the company investment in marketing, make sure you know what efforts are driving sales and which aren't worth the money.
Doug Camplejohn
5 Secrets for Increasing Conversions on Your Site
Marketing Bootcamp

5 Secrets for Increasing Conversions on Your Site

Improving online sales is a constant process of looking at your website as your visitors see it.
Larry Alton