A/B Testing

A/B Testing

The Simplest Way to Improve Your Call to Action Using A/B Testing

Which version of your web page or app converts better? Here are several ways to tell.
Market Research

Think Boldly but Validate Your Ideas Before Taking the Leap

Successful marketers are brash when dreaming new initiatives but humble when testing to see if they are any good.
Product Testing

Your MVP Isn't Really Viable Until Your Potential Customers Say So

More than 40 percent of startups fail simply because nobody in the real world was interested in buying what the founder thought was a good idea.
Website Design

How to Test Different Versions of Your Website in 6 Easy Steps (Infographic)

Don't worry. It's not as technical as you might think. This quick guide will get you up and A/B testing in no time.
A/B Testing

The Case Against A/B Testing at Early-Stage Startups

A/B tests have become so ubiquitous that founders who don't frequently employ them have been subtly made to feel bad about themselves for having such a weak data-driven culture.
Increasing Conversions

The Pros Agree These Are the 2 Best Tools for Conversion Optimization

Sometimes you have to trust your gut. Online marketing is not one of those times.
Starting a Business

The Biggest, and Most Avoidable, Mistake of New Entrepreneurs

Want to make sure your startup succeeds and grows? You had better commit to this one thing.
Project Grow

So, What's the 'X-Factor' in the A/B Testing Formula? (Infographic)

Sorry, there really isn't one. But these five tips will help you increase your clicks and conversions.
Digital Marketing

5 Ways to Build an Air-Tight Case for Boosting Your Marketing Budget

When it comes time to discuss the company investment in marketing, make sure you know what efforts are driving sales and which aren't worth the money.
Web Design

5 Secrets for Increasing Conversions on Your Site

Improving online sales is a constant process of looking at your website as your visitors see it.
Social Media Marketing

3 Tips to Maximize the Synergy of Social Media and Content Marketing

Tailoring content for different networks and listening closely to your audience are keys to successful online marketing.
Online Marketing

5 Do's and Don'ts For Creating Effective Email Lists

Keep your subscribers engaged month after month by creating content they're really want to read.
Lean Startups

10 Experiments to Test Your Startup Hypothesis

When it comes to using the 'lean startup' model, you need to run experiments to ensure your hypotheses are correct.
Big Data

What Your Business Can Learn About Leveraging Big Data From Netflix, Eloqua and the 2008 Election

Each of these companies used big data to get closer to its customers -- and to develop a successful strategy, according to LinkedIn's Russell Glass, author of The Big Data-Driven Business.