A/B Testing - Page: 2
The Case Against A/B Testing at Early-Stage Startups
A/B tests have become so ubiquitous that founders who don't frequently employ them have been subtly made to feel bad about themselves for having such a weak data-driven culture.
The Pros Agree These Are the 2 Best Tools for Conversion Optimization
Sometimes you have to trust your gut. Online marketing is not one of those times.
The Biggest, and Most Avoidable, Mistake of New Entrepreneurs
Want to make sure your startup succeeds and grows? You had better commit to this one thing.
So, What's the 'X-Factor' in the A/B Testing Formula? (Infographic)
Sorry, there really isn't one. But these five tips will help you increase your clicks and conversions.
5 Ways to Build an Air-Tight Case for Boosting Your Marketing Budget
When it comes time to discuss the company investment in marketing, make sure you know what efforts are driving sales and which aren't worth the money.
3 Tips to Maximize the Synergy of Social Media and Content Marketing
Tailoring content for different networks and listening closely to your audience are keys to successful online marketing.
5 Do's and Don'ts For Creating Effective Email Lists
Keep your subscribers engaged month after month by creating content they're really want to read.
What Your Business Can Learn About Leveraging Big Data From Netflix, Eloqua and the 2008 Election
Each of these companies used big data to get closer to its customers -- and to develop a successful strategy, according to LinkedIn's Russell Glass, author of The Big Data-Driven Business.
7 Ways to Know You're Sending Marketing Emails to People Who Might Read Them
The unhappy truth is that most email pitches are ignored most of the time, but there is much you can do to improve your odds.