Building a Business
10 Experiments to Test Your Startup Hypothesis
When it comes to using the 'lean startup' model, you need to run experiments to ensure your hypotheses are correct.
By David Teten
A/B Testing | Page 2
Business News
11 Helpful Tools for Every Step of Building a Mobile App
Building an app requires that you have the right tools to deliver efficiently on every aspect of its life cycle.
Building a Business
Last Things First: 4 Secrets to Acing Your Product Development Process
Both big and small companies can have difficulty determining if their product or service will be a success before it hits the market. But it doesn't have to be that way.
Marketing
Do You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.
Adjust the time frame to be more agile to respond to change on the ground (or on the web).
By Sean Ellis
Online Presence
5 Social-Media Tips to Enhance Your Marketing
Struggling to make your digital strategy work? Try these tactics.
By John Rampton
Building a Business
OkCupid Founder: ‘If You Use the Internet, You’re the Subject of Hundreds of Experiments’
The widespread outrage directed at Facebook for manipulating its users' emotions has the dating site, which has been routinely running experiments on its own users, perplexed.
By Laura Entis
Building a Business
How to Lay the Foundation for a Data-Driven Business With A/B Testing
Big Data offers tantalizing opportunities that can be seized with the right tools and culture.
By Brooks Bell
Tech
This Software Is Making Ecommerce Companies Even Smarter
Meta data and machine-learning software leads buyers straight to what they want.
By Grant Davis
Building a Business
More Online Publishers Ought to Try A/B Testing
They may find subtle changes to an ad's location, size or color can win them a better click-through rate
By Ankit Oberoi