A/B Testing: Page 3
10 Experiments to Test Your Startup Hypothesis
When it comes to using the 'lean startup' model, you need to run experiments to ensure your hypotheses are correct.
What Your Business Can Learn About Leveraging Big Data From Netflix, Eloqua and the 2008 Election
Each of these companies used big data to get closer to its customers -- and to develop a successful strategy, according to LinkedIn's Russell Glass, author of The Big Data-Driven Business.
7 Ways to Know You're Sending Marketing Emails to People Who Might Read Them
The unhappy truth is that most email pitches are ignored most of the time, but there is much you can do to improve your odds.
How to Test Your Google AdWords Campaigns
When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.
11 Helpful Tools for Every Step of Building a Mobile App
Building an app requires that you have the right tools to deliver efficiently on every aspect of its life cycle.
Last Things First: 4 Secrets to Acing Your Product Development Process
Both big and small companies can have difficulty determining if their product or service will be a success before it hits the market. But it doesn't have to be that way.
Do You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.
Adjust the time frame to be more agile to respond to change on the ground (or on the web).
5 Social-Media Tips to Enhance Your Marketing
Struggling to make your digital strategy work? Try these tactics.
OkCupid Founder: 'If You Use the Internet, You're the Subject of Hundreds of Experiments'
The widespread outrage directed at Facebook for manipulating its users' emotions has the dating site, which has been routinely running experiments on its own users, perplexed.
How to Lay the Foundation for a Data-Driven Business With A/B Testing
Big Data offers tantalizing opportunities that can be seized with the right tools and culture.
This Software Is Making Ecommerce Companies Even Smarter
Meta data and machine-learning software leads buyers straight to what they want.
More Online Publishers Ought to Try A/B Testing
They may find subtle changes to an ad's location, size or color can win them a better click-through rate