A/B Testing - Page: 3

Do You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.

Adjust the time frame to be more agile to respond to change on the ground (or on the web).

Sean Ellis

· 6 min read

5 Social-Media Tips to Enhance Your Marketing

Struggling to make your digital strategy work? Try these tactics.

John Rampton

· 4 min read

OkCupid Founder: 'If You Use the Internet, You're the Subject of Hundreds of Experiments'

The widespread outrage directed at Facebook for manipulating its users' emotions has the dating site, which has been routinely running experiments on its own users, perplexed.

Laura Entis

· 4 min read

How to Lay the Foundation for a Data-Driven Business With A/B Testing

Big Data offers tantalizing opportunities that can be seized with the right tools and culture.

Brooks Bell

· 4 min read

This Software Is Making Ecommerce Companies Even Smarter

Meta data and machine-learning software leads buyers straight to what they want.

Grant Davis

· 5 min read

More Online Publishers Ought to Try A/B Testing

They may find subtle changes to an ad's location, size or color can win them a better click-through rate

Ankit Oberoi

· 4 min read