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A/B Testing

Email Marketing

7 Ways to Know You're Sending Marketing Emails to People Who Might Read Them

The unhappy truth is that most email pitches are ignored most of the time, but there is much you can do to improve your odds.
Google AdWords

How to Test Your Google AdWords Campaigns

When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.
Mobile Apps

11 Helpful Tools for Every Step of Building a Mobile App

Building an app requires that you have the right tools to deliver efficiently on every aspect of its life cycle.
Product Development

Last Things First: 4 Secrets to Acing Your Product Development Process

Both big and small companies can have difficulty determining if their product or service will be a success before it hits the market. But it doesn't have to be that way.
Small Business Heroes

Do You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.

Adjust the time frame to be more agile to respond to change on the ground (or on the web).
Social Media Marketing

5 Social-Media Tips to Enhance Your Marketing

Struggling to make your digital strategy work? Try these tactics.
Privacy Concerns

OkCupid Founder: 'If You Use the Internet, You're the Subject of Hundreds of Experiments'

The widespread outrage directed at Facebook for manipulating its users' emotions has the dating site, which has been routinely running experiments on its own users, perplexed.
Big Data

How to Lay the Foundation for a Data-Driven Business With A/B Testing

Big Data offers tantalizing opportunities that can be seized with the right tools and culture.
Small Business Heroes

This Software Is Making Ecommerce Companies Even Smarter

Meta data and machine-learning software leads buyers straight to what they want.
Advertising Strategies

More Online Publishers Ought to Try A/B Testing

They may find subtle changes to an ad's location, size or color can win them a better click-through rate