A/B Testing - Page: 3
Do You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.
Adjust the time frame to be more agile to respond to change on the ground (or on the web).
OkCupid Founder: 'If You Use the Internet, You're the Subject of Hundreds of Experiments'
The widespread outrage directed at Facebook for manipulating its users' emotions has the dating site, which has been routinely running experiments on its own users, perplexed.
How to Lay the Foundation for a Data-Driven Business With A/B Testing
Big Data offers tantalizing opportunities that can be seized with the right tools and culture.
This Software Is Making Ecommerce Companies Even Smarter
Meta data and machine-learning software leads buyers straight to what they want.