Analytics

Marketing

8 Simple Steps to Use Your Book to Grow Your Business

Your latest published work can also serve as a larger marketing tool.

				
7 Tech Trends to Watch Out for In 2020With innovations developing fast, we predict the sector's most significant coming changes.

				Thomas Smale
			
					|			6 min read
			
Is Your Marketing Working? You Won't Know Till You Test ItEffective marketing is tricky, but it can be greatly informed by testing. Here's how to do that using the latest tools.

				Tiffany Delmore
			
					|			5 min read
			
Here's Why You Should Be Using a Link Shortener For Your BusinessThey do more than just reduce a URL's character count.

				Entrepreneur Store
			
					|			3 min read
			
Which Analytics Do You Really Need?Descriptive? Diagnostic? Predictive? Prescriptive? Here's how to design your own analytics agenda

				Mike Brody
			
					|			6 min read

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Analytics are a useful web tool to measure website performance for businesses through information that reveals website traffic and how users are interacting with the website through metrics, including user engagement, social media shares and impressions.