Analytics

Is Your Marketing Working? You Won't Know Till You Test It
Marketing

Is Your Marketing Working? You Won't Know Till You Test It

Effective marketing is tricky, but it can be greatly informed by testing. Here's how to do that using the latest tools.
Tiffany Delmore | 5 min read
Here's Why You Should Be Using a Link Shortener For Your Business

Here's Why You Should Be Using a Link Shortener For Your Business

They do more than just reduce a URL's character count.
Entrepreneur Store | 3 min read
Which Analytics Do You Really Need?

Which Analytics Do You Really Need?

Descriptive? Diagnostic? Predictive? Prescriptive? Here's how to design your own analytics agenda
Mike Brody | 6 min read
5 Analytics Tools to Supercharge Your Marketing Strategy

5 Analytics Tools to Supercharge Your Marketing Strategy

Fortunately, in today's digital age, it's easier than ever to analyze your data for the goals you set. Here's where to start.
Thomas Smale | 7 min read
Every Self-Respecting Professional Should Know These 4 Business-Critical Calculations

Every Self-Respecting Professional Should Know These 4 Business-Critical Calculations

Passion and mindset are important but never more important than cold, hard numbers.
John Boitnott | 5 min read

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4 Insanely Easy but Overlooked Tactics to Advance Your Entrepreneurial Career
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4 Insanely Easy but Overlooked Tactics to Advance Your Entrepreneurial Career

Leaving corporate America for entrepreneurship takes courage. After that, it takes a lot of hard work and common sense.
John Boitnott | 6 min read
3 Crucial Metrics to Measure When You Advertise In 2018
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3 Crucial Metrics to Measure When You Advertise In 2018

The new opportunities in the digital marketing space are reserved for the nimblest entrants.
Jeremy Diamond | 6 min read
How Predictive Analytics Can Help Your Business See the Future (Infographic)
Infographics

How Predictive Analytics Can Help Your Business See the Future (Infographic)

An investment in predictive analytics may give your business the competitive advantage it needs.
Emily Conklin | 1 min read
The Face of Intelligent Marketing? Your Customer.
Analytics

The Face of Intelligent Marketing? Your Customer.

A primer on what wi-fi analytics and triggered marketing can do for your business.
William R. Wilson | 7 min read
Big Data, Big Deal! 5 Ways It's Going to Be Revolutionized In 2018
Big Data

Big Data, Big Deal! 5 Ways It's Going to Be Revolutionized In 2018

The big data market has been predicted to be worth $46.34 billion by 2018. What can it do for your business?
AJ Agrawal | 5 min read
Why Un-Silo-ing Your Data Will Boost Your Company's Efficiency and Productivity
Data Analysis

Why Un-Silo-ing Your Data Will Boost Your Company's Efficiency and Productivity

You can't manage what you don't track. Analytics empowers organizations to effectively manage both assets and people.
April Rassa | 6 min read
It's Not About Just the Experience, It's the Journey -- With Analytics
Analytics

It's Not About Just the Experience, It's the Journey -- With Analytics

Thanks to dramatic new algorithms, you're about to learn a whole lot more about your customer's actions and preferences.
Peter Daisyme | 5 min read
Can Embedded Analytics Change the Game for Early-Stage Software Startups?
Analytics

Can Embedded Analytics Change the Game for Early-Stage Software Startups?

Tech startups face a real conundrum when it comes to giving processing and presenting data.
Ralph Tkatchuk | 6 min read
10 Mistakes You're Making With Google Analytics
Google Analytics

10 Mistakes You're Making With Google Analytics

What? You're not using this tool? Then, you're missing out on your best opportunity to unlock the full potential of your website.
AJ Agrawal | 6 min read
Why Fintech Startups Need Smart Analytics
Analytics

Why Fintech Startups Need Smart Analytics

Businesses must ensure that they are making smart and guided decisions in order to be competitive.
Nikolai Kuznetsov | 6 min read

Analytics are a useful web tool to measure website performance for businesses through information that reveals website traffic and how users are interacting with the website through metrics, including user engagement, social media shares and impressions.