Analytics
News and Trends
10 Questions to Ask When Collecting Customer Data
What business owners need to know about gathering, using and protecting customer information.
Entrepreneurship
4 Insanely Easy but Overlooked Tactics to Advance Your Entrepreneurial Career
Leaving corporate America for entrepreneurship takes courage. After that, it takes a lot of hard work and common sense.
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Data Analysis
Why Un-Silo-ing Your Data Will Boost Your Company's Efficiency and Productivity
You can't manage what you don't track. Analytics empowers organizations to effectively manage both assets and people.
Analytics
It's Not About Just the Experience, It's the Journey -- With Analytics
Thanks to dramatic new algorithms, you're about to learn a whole lot more about your customer's actions and preferences.
Analytics
Can Embedded Analytics Change the Game for Early-Stage Software Startups?
Tech startups face a real conundrum when it comes to giving processing and presenting data.
Google Analytics
10 Mistakes You're Making With Google Analytics
What? You're not using this tool? Then, you're missing out on your best opportunity to unlock the full potential of your website.
Analytics
Why Fintech Startups Need Smart Analytics
Businesses must ensure that they are making smart and guided decisions in order to be competitive.
Customer Retention
How to Use Data to Stem the Tide of High Churn
Sophisticated subscription models employ deep analytics to navigate the difference between profit and loss.
Social Media
5 Winning Social Media Strategies From a Master Marketer
Real content from real people develops real relationships.
Ready for Anything
Latch Onto These 10 Business Trends to Boost Your Growth Rate
Working smarter means finding new efficiencies, respecting your team's time and reducing interruptions that distract you from your goals.
Social Media Marketing
Why Snapchat Marketing Stinks Big Time
Poor analytics and expensive ad costs are at the top of the list.
Business Intelligence
3 Things Business Owners Need to Know About BI
Business Intelligence, the analysis of data that companies create simply by doing business, can drive greater profitability.
Analytics are a useful web tool to measure website performance for businesses through information that reveals website traffic and how users are interacting with the website through metrics, including user engagement, social media shares and impressions.
