Analytics

Marketing

8 Simple Steps to Use Your Book to Grow Your Business

Your latest published work can also serve as a larger marketing tool.

5 Proven Strategies For Using Data To Boost Your Business

Data can be overwhelming but, used properly, it can be the push your company needs to take it to the next level.

7 Tech Trends to Watch Out for In 2020

With innovations developing fast, we predict the sector's most significant coming changes.

Is Your Marketing Working? You Won't Know Till You Test It

Effective marketing is tricky, but it can be greatly informed by testing. Here's how to do that using the latest tools.

Here's Why You Should Be Using a Link Shortener For Your Business

They do more than just reduce a URL's character count.

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Which Analytics Do You Really Need?

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5 Analytics Tools to Supercharge Your Marketing Strategy

Fortunately, in today's digital age, it's easier than ever to analyze your data for the goals you set. Here's where to start.
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Every Self-Respecting Professional Should Know These 4 Business-Critical Calculations

Passion and mindset are important but never more important than cold, hard numbers.
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4 Insanely Easy but Overlooked Tactics to Advance Your Entrepreneurial Career

Leaving corporate America for entrepreneurship takes courage. After that, it takes a lot of hard work and common sense.
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3 Crucial Metrics to Measure When You Advertise In 2018

The new opportunities in the digital marketing space are reserved for the nimblest entrants.
Infographics

How Predictive Analytics Can Help Your Business See the Future (Infographic)

An investment in predictive analytics may give your business the competitive advantage it needs.
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The Face of Intelligent Marketing? Your Customer.

A primer on what wi-fi analytics and triggered marketing can do for your business.
Big Data

Big Data, Big Deal! 5 Ways It's Going to Be Revolutionized In 2018

The big data market has been predicted to be worth $46.34 billion by 2018. What can it do for your business?
Data Analysis

Why Un-Silo-ing Your Data Will Boost Your Company's Efficiency and Productivity

You can't manage what you don't track. Analytics empowers organizations to effectively manage both assets and people.
Analytics

It's Not About Just the Experience, It's the Journey -- With Analytics

Thanks to dramatic new algorithms, you're about to learn a whole lot more about your customer's actions and preferences.

Analytics are a useful web tool to measure website performance for businesses through information that reveals website traffic and how users are interacting with the website through metrics, including user engagement, social media shares and impressions.