Analytics
News and Articles About Analytics
Marketing Bootcamp
How Companies Can Become Data Driven
Steve Miller, co-founder and president of Inquidia, showcases his thought leadership on industry trends and business advice.
Predictive Analytics ![Peter Sobotta]()
How to Boost Customer Loyalty Using Analytics and Actionable Insights
Returns data offers companies priceless insights that improve the customer experience.
Analytics ![Constance Aguilar]()
3 Steps to Building a Predictive Analytics System
Build a predictive analytics system when you start your business, not after you start scaling it.
Marketing Bootcamp ![Venkat Viswanathan]()
Don't Make These 3 Technology Mistakes
You first must understand which goals you're trying to achieve before you can cash in on big data and AI.
Internet of Things ![Adi Azaria]()
What My Nocturnal Toddler Can Teach Us About the 'Internet of Things'
His toddler wasn't sleeping at night, and it taught him a thing or two about the Internet of Things (IoT).
Marketing Bootcamp ![Lesya Liu]()
Instagram's Business Features Could Annoy Loyal Users
Users who love Instagram for its simple photo-sharing abilities might not appreciate how it is becoming more like Facebook.
Marketing Bootcamp ![Jacob Baadsgaard]()
The Formula That Will Help You Decide if You're Wasting Your Money Online
Is your contribution ratio margin above 3X? If it's not, your business is most likely not going to survive.
Technology Innovation ![David Koji]()
How Tech Is Becoming an Integral Player in Energy Solutions
Analytics are shaping decisions about where and how energy producers tap natural resources and how we can build our greener future.
Marketing Bootcamp ![Michael Brito]()
Breakthrough Storytelling Starts With Audience Intelligence
Using analytics takes out the guesswork of telling amazing brand stories that your audience will care about.
Business ![Matthew Wride]()
Is Your Organization Playing the 'Gossip Game?'
Utilize pulse surveys to keep your organization on the same page.
Mobile Apps ![Himanshu Sareen]()
3 Mobile Analytics Platforms for Measuring User Engagement
You don't know if you have a successful app if you're not measuring how users engage with it.
Marketing Bootcamp ![Rocco Baldassarre]()
5 Ways to Remarket You Can Start Using Now
Remarketing is the most effective advertising strategy. Here are five strategies that are worth implementing right away.
Wearable Tech ![Meghan M. Biro]()
Wearable Technology: A Powerful HR Tool
From promoting a healthy lifestyle to enhancing workplace safety, there's a lot of potential for companies to see.
phone analytics ![Lucinda Watrous]()
Phone Analytics Are Changing the Future of Marketing
With a deeper understanding of what happens with customers on the phone, your business can gain more of a competitive edge.
Analytics are a useful web tool to measure website performance for businesses through information that reveals website traffic and how users are interacting with the website through metrics, including user engagement, social media shares and impressions.