Analytics
Kedaara Capital Invests USD 350 Mn in Impetus Technologies to Drive Data and AI Innovation
The strategic stake aims to accelerate Impetus' innovation pipeline and global growth, leveraging its 3,000-strong engineering talent and cutting-edge solutions.
Do The Benefits of AI Justify The Costs? Here Are 6 Questions You Need to Ask Before You Commit
There's a ton of hype around new AI products, but before diving in, be sure you know what you're paying for and whether it will pay off for your business in the end.
Understanding YouTube Analytics — How to Leverage Data to Attract and Retain Subscribers
Whether you're just starting out on YouTube or an experienced creator looking to take your channel to the next level, YouTube Analytics has the metrics you need.
Here Are the Essential Tools Every Entrepreneur Needs to Succeed in 2024
Boost your business in the upcoming year with these valuable tools.
Why Reporting and Analytics Tools Are the Top Budget Priority for Marketers Today
Here's why reporting and analytics are at the top of marketers' wish lists today.
How to Do Good With Your Data and Harness Analytics to Serve Underserved Populations
Identifying and aiding underserved populations is a crucial task for public sector agencies. Executives can best serve these individuals by leveraging the right data and designing effective outreach campaigns.
Course5 Intelligence Closes $53 Million Fundraise
Course5 plans to use the investor funds for further innovation in specific areas of applied AI such as deep learning, computer perception, natural language, and Generative AI via Course5's AI Labs
3 Data Gathering Strategies That Benefit Both Businesses and Consumers
Data gathering is getting tricky. Here are three ways companies can gather consumer data in a mutually beneficial manner.
Porter's Five Forces Explained — Here's a Comprehensive Guide to the Managment Model.
If you're familiar with strategic management, you may have heard about Porter's Five Forces. Keep reading to learn everything you need to know.
Here's How Data Analytics Is Improving Dining Experiences While Helping Increase Revenues for Restaurants
At a restaurant, key data points are generated each time an order is placed and payment is made. These data points help restaurants craft the perfect consumer response.
Uber Alumni Startup Hatica Raises $3.7 Million Seed Funding
The fund raised will be utilized to double down the hiring and expand the team globally
Why This Ugly Duckling of Marketing Might Just Save Your Business
Despite their popularity in pre-pandemic days, predictive analytics is crucial to your marketing strategy.
Google Analytics 4 Rolls Out Next Year. Here's What You Need to Know Now and How It Can Help Your Marketing Efforts in the Future.
GA4 is an entirely new data model that will measure data next July, and businesses need to prepare their marketing strategy in advance. Here's how and why.
Using Data Analytics Will Transform Your Business. Here's How.
Many startups incorporate data into their decision-making. Find out what makes analytics so valuable.
Next Best Actions, Offers and Products. Is Next Best Experience the Future?
Marketing strategies that rely on identifying the next best way to reach your customers are evolving in exciting directions.