Analytics

News and Articles About Analytics

How Companies Can Become Data Driven
Marketing Bootcamp

How Companies Can Become Data Driven

Steve Miller, co-founder and president of Inquidia, showcases his thought leadership on industry trends and business advice.
How to Boost Customer Loyalty Using Analytics and Actionable Insights
Predictive Analytics

How to Boost Customer Loyalty Using Analytics and Actionable Insights

Returns data offers companies priceless insights that improve the customer experience.
Peter Sobotta
3 Steps to Building a Predictive Analytics System
Analytics

3 Steps to Building a Predictive Analytics System

Build a predictive analytics system when you start your business, not after you start scaling it.
Constance Aguilar
Don't Make These 3 Technology Mistakes
Marketing Bootcamp

Don't Make These 3 Technology Mistakes

You first must understand which goals you're trying to achieve before you can cash in on big data and AI.
Venkat Viswanathan
What My Nocturnal Toddler Can Teach Us About the 'Internet of Things'
Internet of Things

What My Nocturnal Toddler Can Teach Us About the 'Internet of Things'

His toddler wasn't sleeping at night, and it taught him a thing or two about the Internet of Things (IoT).
Adi Azaria
Instagram's Business Features Could Annoy Loyal Users
Marketing Bootcamp

Instagram's Business Features Could Annoy Loyal Users

Users who love Instagram for its simple photo-sharing abilities might not appreciate how it is becoming more like Facebook.
Lesya Liu
The Formula That Will Help You Decide if You're Wasting Your Money Online
Marketing Bootcamp

The Formula That Will Help You Decide if You're Wasting Your Money Online

Is your contribution ratio margin above 3X? If it's not, your business is most likely not going to survive.
Jacob Baadsgaard
How Tech Is Becoming an Integral Player in Energy Solutions
Technology Innovation

How Tech Is Becoming an Integral Player in Energy Solutions

Analytics are shaping decisions about where and how energy producers tap natural resources and how we can build our greener future.
David Koji
Breakthrough Storytelling Starts With Audience Intelligence
Marketing Bootcamp

Breakthrough Storytelling Starts With Audience Intelligence

Using analytics takes out the guesswork of telling amazing brand stories that your audience will care about.
Michael Brito
Is Your Organization Playing the 'Gossip Game?'
Business

Is Your Organization Playing the 'Gossip Game?'

Utilize pulse surveys to keep your organization on the same page.
Matthew Wride
3 Mobile Analytics Platforms for Measuring User Engagement
Mobile Apps

3 Mobile Analytics Platforms for Measuring User Engagement

You don't know if you have a successful app if you're not measuring how users engage with it.
Himanshu Sareen
5 Ways to Remarket You Can Start Using Now
Marketing Bootcamp

5 Ways to Remarket You Can Start Using Now

Remarketing is the most effective advertising strategy. Here are five strategies that are worth implementing right away.
Rocco Baldassarre
Wearable Technology: A Powerful HR Tool
Wearable Tech

Wearable Technology: A Powerful HR Tool

From promoting a healthy lifestyle to enhancing workplace safety, there's a lot of potential for companies to see.
Meghan M. Biro
Phone Analytics Are Changing the Future of Marketing
phone analytics

Phone Analytics Are Changing the Future of Marketing

With a deeper understanding of what happens with customers on the phone, your business can gain more of a competitive edge.
Lucinda Watrous

Analytics are a useful web tool to measure website performance for businesses through information that reveals website traffic and how users are interacting with the website through metrics, including user engagement, social media shares and impressions.