Analytics
Why Reporting and Analytics Tools Are the Top Budget Priority for Marketers Today
Here's why reporting and analytics are at the top of marketers' wish lists today.
How to Do Good With Your Data and Harness Analytics to Serve Underserved Populations
Identifying and aiding underserved populations is a crucial task for public sector agencies. Executives can best serve these individuals by leveraging the right data and designing effective outreach campaigns.
Course5 Intelligence Closes $53 Million Fundraise
Course5 plans to use the investor funds for further innovation in specific areas of applied AI such as deep learning, computer perception, natural language, and Generative AI via Course5's AI Labs
3 Data Gathering Strategies That Benefit Both Businesses and Consumers
Data gathering is getting tricky. Here are three ways companies can gather consumer data in a mutually beneficial manner.
Porter's Five Forces Explained — Here's a Comprehensive Guide to the Managment Model.
If you're familiar with strategic management, you may have heard about Porter's Five Forces. Keep reading to learn everything you need to know.
Here's How Data Analytics Is Improving Dining Experiences While Helping Increase Revenues for Restaurants
At a restaurant, key data points are generated each time an order is placed and payment is made. These data points help restaurants craft the perfect consumer response.
Uber Alumni Startup Hatica Raises $3.7 Million Seed Funding
The fund raised will be utilized to double down the hiring and expand the team globally
Why This Ugly Duckling of Marketing Might Just Save Your Business
Despite their popularity in pre-pandemic days, predictive analytics is crucial to your marketing strategy.
Google Analytics 4 Rolls Out Next Year. Here's What You Need to Know Now and How It Can Help Your Marketing Efforts in the Future.
GA4 is an entirely new data model that will measure data next July, and businesses need to prepare their marketing strategy in advance. Here's how and why.
Using Data Analytics Will Transform Your Business. Here's How.
Many startups incorporate data into their decision-making. Find out what makes analytics so valuable.
Next Best Actions, Offers and Products. Is Next Best Experience the Future?
Marketing strategies that rely on identifying the next best way to reach your customers are evolving in exciting directions.
How to Lead With Empathy Powered by Data
Take a look at three essential considerations for implementing a workforce analytics platform that will help you lead with more empathy and better data.
The Digital Lender
KreditBee is contributing to the Indian financial inclusion imperative by extending credit to the underserved population
Use These 5 Keys to Unlock Data Agility
Too often companies expend so much effort in security that truly profitable data application is sacrificed: proven ways of ensuring both.
What Is Machine Learning, and How Can It Help With Content Marketing?
Artificial intelligence helps create content more likely to generate conversions.