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Analytics

Cannabis

New Data Shows Medical Marijuana Consumers Far Outspend Recreational Users

Patients using marijuana as medicine purchase more cannabis more often than recreational users.
Sales

3 Ways to Integrate Traffic Analytics Into Your Sales Management Platform

Technologies exist for SaaS, ecommerce, B2B -- anyone really -- to use analytics to grow your business.
Growth Hacking

What it Takes to Be a Growth Hacker

If you have a knack for marketing and love makings things go viral, there's never been a better time to become a growth hacker.
Analytics

'People Analytics' Can Save You From Costly H.R. Mistakes

Here are five of those mistakes, just to start. Interested yet?
Performance Ignited

7 Ways To Save Time, Energy and Money on Content Marketing

A thin margin separates profitable content-marketing campaigns from those that drain resources. Make sure you're on the right side of the bottom line.
Performance Ignited

How Google Uses People Analytics to Create a Great Workplace

Hint: It's about the people, for the people, and by the people -- and you can translate the big ideas to your much smaller company.
Launching a Business

Here's the Tech Toolkit You Need to Maximize Results Before, During and After Launch

All the time and energy you invested will fall short if this isn't done right.
Social Media Metrics

This Is Why Social Media Analytics Are Essentially Worthless

All that data tells you is how you're doing on one platform over time, not if it's time or effort well spent.
Technology

5 Reasons to Quickly Start Using Accelerated Mobile Pages

Consumers want everything delivered in the palm of their hand, and they want it fast.
Growth Strategies

How to Enter a Market You Can Win

Doug Grimsted, CEO of Aginity, talks about how to be strategic when choosing a market for your business.
Data Driven Marketing

How Companies Can Become Data Driven

Steve Miller, co-founder and president of Inquidia, showcases his thought leadership on industry trends and business advice.
Predictive Analytics

How to Boost Customer Loyalty Using Analytics and Actionable Insights

Returns data offers companies priceless insights that improve the customer experience.
Analytics

3 Steps to Building a Predictive Analytics System

Build a predictive analytics system when you start your business, not after you start scaling it.
Technology Innovation

Don't Make These 3 Technology Mistakes

You first must understand which goals you're trying to achieve before you can cash in on big data and AI.
Internet of Things

What My Nocturnal Toddler Can Teach Us About the 'Internet of Things'

His toddler wasn't sleeping at night, and it taught him a thing or two about the Internet of Things (IoT).