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Analytics

Take It From The Pros

7 Ways To Save Time, Energy and Money on Content Marketing

A thin margin separates profitable content-marketing campaigns from those that drain resources. Make sure you're on the right side of the bottom line.
Inspiring Your Team

How Google Uses People Analytics to Create a Great Workplace

Hint: It's about the people, for the people, and by the people -- and you can translate the big ideas to your much smaller company.
Social Media Metrics

This Is Why Social Media Analytics Are Essentially Worthless

All that data tells you is how you're doing on one platform over time, not if it's time or effort well spent.
Technology

5 Reasons to Quickly Start Using Accelerated Mobile Pages

Consumers want everything delivered in the palm of their hand, and they want it fast.
Growth Strategies

How to Enter a Market You Can Win

Doug Grimsted, CEO of Aginity, talks about how to be strategic when choosing a market for your business.
Data Driven Marketing

How Companies Can Become Data Driven

Steve Miller, co-founder and president of Inquidia, showcases his thought leadership on industry trends and business advice.
Predictive Analytics

How to Boost Customer Loyalty Using Analytics and Actionable Insights

Returns data offers companies priceless insights that improve the customer experience.
Analytics

3 Steps to Building a Predictive Analytics System

Build a predictive analytics system when you start your business, not after you start scaling it.
Technology Innovation

Don't Make These 3 Technology Mistakes

You first must understand which goals you're trying to achieve before you can cash in on big data and AI.
Internet of Things

What My Nocturnal Toddler Can Teach Us About the 'Internet of Things'

His toddler wasn't sleeping at night, and it taught him a thing or two about the Internet of Things (IoT).
Instagram

Instagram's Business Features Could Annoy Loyal Users

Users who love Instagram for its simple photo-sharing abilities might not appreciate how it is becoming more like Facebook.
Marketing

The Formula That Will Help You Decide if You're Wasting Your Money Online

Is your contribution ratio margin above 3X? If it's not, your business is most likely not going to survive.
Technology Innovation

How Tech Is Becoming an Integral Player in Energy Solutions

Analytics are shaping decisions about where and how energy producers tap natural resources and how we can build our greener future.
Analytics

Breakthrough Storytelling Starts With Audience Intelligence

Using analytics takes out the guesswork of telling amazing brand stories that your audience will care about.