Analytics

PageRank Is Dead. What Marketers Need Now Is Trust Flow.
Marketing Bootcamp

PageRank Is Dead. What Marketers Need Now Is Trust Flow.

With trust flow emerging as the leading driver of search ranking, digital marketers must focus on linking to quality sites.
Chris Lucas
How Industry Analysts Can Help Entrepreneurs Raise Money
Fundraising

How Industry Analysts Can Help Entrepreneurs Raise Money

Getting venture capital funding is a constant game of selling, and it's far easier to sell yourself if independent third-party experts rave about you.
Andrew Hsu
When It Comes to Analytics, Ignorance Is Not Bliss
Marketing Bootcamp

When It Comes to Analytics, Ignorance Is Not Bliss

Here are three ways you can use analytics data to improve your business.
Jacob Baadsgaard
7 Ways to Follow and Measure Your Content Engagement
Analytics

7 Ways to Follow and Measure Your Content Engagement

You live and die by engagement. As scary as it may seem, analyzing that data is key to your success.
Cynthia Johnson
5 Ways Customer Data Can Up Your Customer-Experience Game
Big Data

5 Ways Customer Data Can Up Your Customer-Experience Game

Companies need to identify patterns, trends and other insights to better understand their target personas and customers.
Sara Vera
How to See Which Social Media Platform Is Sending You the Most Traffic
Social Media

How to See Which Social Media Platform Is Sending You the Most Traffic

Social media can be an incredibly powerful tool for driving traffic to your website, if you know what to look for.
Julia Jornsay-Silverberg
5 Ways Google Analytics Finds You Relevant Topics for Your Social-Media Campaign
Marketing Bootcamp

5 Ways Google Analytics Finds You Relevant Topics for Your Social-Media Campaign

Use this tool to determine exactly what your readers want more of.
Stefanie Daneau
Dialing for Dollars: Same Goal, Different Approach
Sales Strategies

Dialing for Dollars: Same Goal, Different Approach

Phones sales have moved from the call center to the field but can be as effective as ever with proper management.
Jeffrey Fotta
Facebook Is Now Offering Advertisers a 'Full-Scroll' Option
Facebook Advertising

Facebook Is Now Offering Advertisers a 'Full-Scroll' Option

Advertisers will only pay for ads that are fully scrolled through.
Make a Monthly Content-Marketing Check-In a Must-Do
Marketing Bootcamp

Make a Monthly Content-Marketing Check-In a Must-Do

Without a regular review, you won't be able to take a strategic approach to your efforts, and if you don't understand where you're at, you can't create a clear path for where you're going.
Aaron Agius
Does Your Assessment of Your Business's Value Match Up With Reality?
Customer Experience

Does Your Assessment of Your Business's Value Match Up With Reality?

Having a gap between your self-assessment and the actual market value is a common trap in business because it's hard to see the picture when you're trapped inside the frame.
John Brubaker
The Complete Guide to Building a Metrics-Driven Company
Analytics

The Complete Guide to Building a Metrics-Driven Company

Good metrics can help you motivate your team, stay focused on key objectives, create realistic forecasts, impress investors and become acquirable by larger companies.
Andrew Cohen
3 Enterprise Business Intelligence Trends That Can Benefit Your Business
business intelligence

3 Enterprise Business Intelligence Trends That Can Benefit Your Business

Social intelligence? Smart analytics? Threat intelligence? It's time you learned about these new tools.
Himanshu Sareen
Look for These 7 Characteristics Before Hiring a Data Scientist
Big Data

Look for These 7 Characteristics Before Hiring a Data Scientist

Specialists capable of gleaning insight from mountains of data don't work cheap. Be sure you're getting your money's worth.
Asha Saxena

Analytics are a useful web tool to measure website performance for businesses through information that reveals website traffic and how users are interacting with the website through metrics, including user engagement, social media shares and impressions.