Analytics

Look for These 7 Characteristics Before Hiring a Data Scientist
Big Data

Look for These 7 Characteristics Before Hiring a Data Scientist

Specialists capable of gleaning insight from mountains of data don't work cheap. Be sure you're getting your money's worth.
Asha Saxena
How Analytics and Data Can Undermine Leaders
Big Data

How Analytics and Data Can Undermine Leaders

Four things to avoid to make sure you're using big data effectively.
Patti Johnson
We Know You Love Our Product: We Can See It in Your Face
Marketing Bootcamp

We Know You Love Our Product: We Can See It in Your Face

Facial recognition software is changing the way marketers market. Creepy? Or amazing? You decide.
Daniel Newman
5 Tips for Getting Your Analytics Game on Point
Marketing Bootcamp

5 Tips for Getting Your Analytics Game on Point

Data analytics and insights mean nothing unless you have the organization to support the decision making for change and improvement.
The 5 Most Meaningful Google Analytics Reports for Social-Media Marketers
Social Media Analytics

The 5 Most Meaningful Google Analytics Reports for Social-Media Marketers

There's just so much to look at, with so many new and unusual titles. Here, we try to make sense of it all.
Kevan Lee
How to Create an Awesome Blog
Marketing Bootcamp

How to Create an Awesome Blog

Having a popular blog isn't a matter of luck. Learn a four-step strategy that makes your blog one that your target market can't wait to read.
Mitch Meyerson
4 Critical Things Every Business Must Know About Mobile Marketing
Marketing Bootcamp

4 Critical Things Every Business Must Know About Mobile Marketing

Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.
Mitch Meyerson
The 100 Most Popular Emoji Hashtags on Instagram (Infographic)
Emoji

The 100 Most Popular Emoji Hashtags on Instagram (Infographic)

Hearts and smiley faces abound as audiences, by and large, prefer characters that 'express joy.'
Geoff Weiss
Salesforce Adds Big-Data Buddies to Improve Analytics Service
Collaborating

Salesforce Adds Big-Data Buddies to Improve Analytics Service

The cloud CRM giant adds Google, Cloudera, Hortonworks, New Relic, Informatica, and Trifacta as key partners for Wave.
Without Good Analysis, Big Data Is Just a Big Trash Dump
Big Data

Without Good Analysis, Big Data Is Just a Big Trash Dump

Focusing on Big Data can be a big waste of time and money if you don't know how to mine it.
Vin Gupta
How to Use Analytics to Unlock a Treasure Trove of Information
Ready To Launch

How to Use Analytics to Unlock a Treasure Trove of Information

To achieve above average growth and sales this year, you will need to develop an intimate relationship with data. Here is how to do it.
Eric Samson
IBM, Facebook Team Up on Marketing Analytics Mashup
Collaborating

IBM, Facebook Team Up on Marketing Analytics Mashup

The goal is to drive personalized campaigns, both on the social network and across other digital channels.
Watch Out! Here Comes Big Data 2.0
Big Data

Watch Out! Here Comes Big Data 2.0

Small-business owners now have access to the highest levels of data technology.
Mike Templeman
4 Keys to Raising Your Content Marketing Game
Marketing Bootcamp

4 Keys to Raising Your Content Marketing Game

The Internet is the most effective marketing medium of all time but content strategy must continually evolve to remain successful.
Brett Relander

Analytics are a useful web tool to measure website performance for businesses through information that reveals website traffic and how users are interacting with the website through metrics, including user engagement, social media shares and impressions.