Specialists capable of gleaning insight from mountains of data don't work cheap. Be sure you're getting your money's worth.
Four things to avoid to make sure you're using big data effectively.
Facial recognition software is changing the way marketers market. Creepy? Or amazing? You decide.
Data analytics and insights mean nothing unless you have the organization to support the decision making for change and improvement.
Social Media Analytics
There's just so much to look at, with so many new and unusual titles. Here, we try to make sense of it all.
Having a popular blog isn't a matter of luck. Learn a four-step strategy that makes your blog one that your target market can't wait to read.
Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.
Hearts and smiley faces abound as audiences, by and large, prefer characters that 'express joy.'
The cloud CRM giant adds Google, Cloudera, Hortonworks, New Relic, Informatica, and Trifacta as key partners for Wave.
Focusing on Big Data can be a big waste of time and money if you don't know how to mine it.
Ready To Launch
To achieve above average growth and sales this year, you will need to develop an intimate relationship with data. Here is how to do it.
The goal is to drive personalized campaigns, both on the social network and across other digital channels.
Small-business owners now have access to the highest levels of data technology.
The Internet is the most effective marketing medium of all time but content strategy must continually evolve to remain successful.
Analytics are a useful web tool to measure website performance for businesses through information that reveals website traffic and how users are interacting with the website through metrics, including user engagement, social media shares and impressions.
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© 2016 Entrepreneur Media, Inc.