Analytics

Facebook Is Now Offering Advertisers a 'Full-Scroll' Option
Facebook Advertising

Facebook Is Now Offering Advertisers a 'Full-Scroll' Option

Advertisers will only pay for ads that are fully scrolled through.
Make a Monthly Content-Marketing Check-In a Must-Do
Marketing Bootcamp

Make a Monthly Content-Marketing Check-In a Must-Do

Without a regular review, you won't be able to take a strategic approach to your efforts, and if you don't understand where you're at, you can't create a clear path for where you're going.
Aaron Agius
Does Your Assessment of Your Business's Value Match Up With Reality?
Growth Strategies

Does Your Assessment of Your Business's Value Match Up With Reality?

Having a gap between your self-assessment and the actual market value is a common trap in business because it's hard to see the picture when you're trapped inside the frame.
John Brubaker
The Complete Guide to Building a Metrics-Driven Company
Analytics

The Complete Guide to Building a Metrics-Driven Company

Good metrics can help you motivate your team, stay focused on key objectives, create realistic forecasts, impress investors and become acquirable by larger companies.
Andrew Cohen
3 Enterprise Business Intelligence Trends That Can Benefit Your Business
business intelligence

3 Enterprise Business Intelligence Trends That Can Benefit Your Business

Social intelligence? Smart analytics? Threat intelligence? It's time you learned about these new tools.
Himanshu Sareen
Look for These 7 Characteristics Before Hiring a Data Scientist
Big Data

Look for These 7 Characteristics Before Hiring a Data Scientist

Specialists capable of gleaning insight from mountains of data don't work cheap. Be sure you're getting your money's worth.
Asha Saxena
How Analytics and Data Can Undermine Leaders
Big Data

How Analytics and Data Can Undermine Leaders

Four things to avoid to make sure you're using big data effectively.
Patti Johnson
We Know You Love Our Product: We Can See It in Your Face
Marketing Bootcamp

We Know You Love Our Product: We Can See It in Your Face

Facial recognition software is changing the way marketers market. Creepy? Or amazing? You decide.
Daniel Newman
5 Tips for Getting Your Analytics Game on Point
Marketing Bootcamp

5 Tips for Getting Your Analytics Game on Point

Data analytics and insights mean nothing unless you have the organization to support the decision making for change and improvement.
The 5 Most Meaningful Google Analytics Reports for Social-Media Marketers
Social Media Analytics

The 5 Most Meaningful Google Analytics Reports for Social-Media Marketers

There's just so much to look at, with so many new and unusual titles. Here, we try to make sense of it all.
Kevan Lee
How to Create an Awesome Blog
Marketing Bootcamp

How to Create an Awesome Blog

Having a popular blog isn't a matter of luck. Learn a four-step strategy that makes your blog one that your target market can't wait to read.
Mitch Meyerson
4 Critical Things Every Business Must Know About Mobile Marketing
Marketing Bootcamp

4 Critical Things Every Business Must Know About Mobile Marketing

Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.
Mitch Meyerson
The 100 Most Popular Emoji Hashtags on Instagram (Infographic)
Emoji

The 100 Most Popular Emoji Hashtags on Instagram (Infographic)

Hearts and smiley faces abound as audiences, by and large, prefer characters that 'express joy.'
Geoff Weiss
Salesforce Adds Big-Data Buddies to Improve Analytics Service
Collaborating

Salesforce Adds Big-Data Buddies to Improve Analytics Service

The cloud CRM giant adds Google, Cloudera, Hortonworks, New Relic, Informatica, and Trifacta as key partners for Wave.

Analytics are a useful web tool to measure website performance for businesses through information that reveals website traffic and how users are interacting with the website through metrics, including user engagement, social media shares and impressions.