Some studies are showing an ever-increasing gap between the information key decision makers want, and the actionable insights needed to drive business forward.
Every business is different. Except for how they botch their marketing.
With trust flow emerging as the leading driver of search ranking, digital marketers must focus on linking to quality sites.
Getting venture capital funding is a constant game of selling, and it's far easier to sell yourself if independent third-party experts rave about you.
Here are three ways you can use analytics data to improve your business.
You live and die by engagement. As scary as it may seem, analyzing that data is key to your success.
Companies need to identify patterns, trends and other insights to better understand their target personas and customers.
Social media can be an incredibly powerful tool for driving traffic to your website, if you know what to look for.
Use this tool to determine exactly what your readers want more of.
Phones sales have moved from the call center to the field but can be as effective as ever with proper management.
Advertisers will only pay for ads that are fully scrolled through.
Without a regular review, you won't be able to take a strategic approach to your efforts, and if you don't understand where you're at, you can't create a clear path for where you're going.
Having a gap between your self-assessment and the actual market value is a common trap in business because it's hard to see the picture when you're trapped inside the frame.
Good metrics can help you motivate your team, stay focused on key objectives, create realistic forecasts, impress investors and become acquirable by larger companies.
Analytics are a useful web tool to measure website performance for businesses through information that reveals website traffic and how users are interacting with the website through metrics, including user engagement, social media shares and impressions.
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© 2017 Entrepreneur Media, Inc.