Advertisers will only pay for ads that are fully scrolled through.
Without a regular review, you won't be able to take a strategic approach to your efforts, and if you don't understand where you're at, you can't create a clear path for where you're going.
Having a gap between your self-assessment and the actual market value is a common trap in business because it's hard to see the picture when you're trapped inside the frame.
Good metrics can help you motivate your team, stay focused on key objectives, create realistic forecasts, impress investors and become acquirable by larger companies.
Social intelligence? Smart analytics? Threat intelligence? It's time you learned about these new tools.
Specialists capable of gleaning insight from mountains of data don't work cheap. Be sure you're getting your money's worth.
Four things to avoid to make sure you're using big data effectively.
Facial recognition software is changing the way marketers market. Creepy? Or amazing? You decide.
Data analytics and insights mean nothing unless you have the organization to support the decision making for change and improvement.
Social Media Analytics
There's just so much to look at, with so many new and unusual titles. Here, we try to make sense of it all.
Having a popular blog isn't a matter of luck. Learn a four-step strategy that makes your blog one that your target market can't wait to read.
Almost every customer has is a cell phone. Make mobile a part of your marketing mix to find your customers wherever they are.
Hearts and smiley faces abound as audiences, by and large, prefer characters that 'express joy.'
The cloud CRM giant adds Google, Cloudera, Hortonworks, New Relic, Informatica, and Trifacta as key partners for Wave.
Analytics are a useful web tool to measure website performance for businesses through information that reveals website traffic and how users are interacting with the website through metrics, including user engagement, social media shares and impressions.
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© 2016 Entrepreneur Media, Inc.