Building a Business
You Have Six Seconds to Grab My Attention. Are Micro-Moments Your Marketing Edge?
Winning brands now compete on speed and relevance — not impressions.
Attention
Building a Business
Gary Vaynerchuck Wants You to Know About This Massive Attention-Grabbing Opportunity
By Nicole Lapin
Entrepreneurs
3 New Ways to Develop Laser-Like Focus
To boost focus in the face of distractions, you need a new approach to success.
By Ben Angel
Marketing
Why Cat Videos Are Your Number One Competitor — And How You Can Beat Them
We remember to analyze who we are up against in our niche and forget the rest of it: the whole wide web fighting for our prospect's attention.
By Natasha Zo
Building a Business
4 Ways to Stop Getting Distracted and Start Hitting Goals
Needless diversions can limit your business's growth -- here's how to avoid them.
By Ramon Ray
Online Presence
3 Social Media Hacks to Help Your Content Go Viral
Hint: Targeting emotions is key.
By Imran Tariq
Entrepreneurs
Learn How to Practice Mindfulness at Work for Less Than $40
Make the ancient, stress-relieving discipline more accessible by signing up for MindFi.
Human Resources
4 Communication Strategies to Grow Your Business Without Spending Any Money
Small, thoughtful aspects of your everyday interactions can have the greatest impact.
Tech
10 Ways Technology Hijacks Your Behavior
Data, gamification and other means of psychological manipulation can influence you to make healthy choices, work harder, spend money and more.
Marketing
9 Strategies for Memorable Advertising When Your Audience Is Chronically Distracted
Attention spans have never been shorter, and consumers never have had so many options. You need a smart strategy to rise above the noise.
By Eran Halevy
Entrepreneurs
7 Simple Ways to Get Into a Flow State When Writing
Don't let writer's block hold you back. Listen to your body and mind so you can perform at your best.
By Dan Scalco
Entrepreneurs
What do Politics, Social Media and the Stock Market Have in Common? They’re All Distractions.
It's good to stay current with the news but obsessing over what you can't control just steals your focus and energy from what you can .
By Rick Bisio
Business Accounting
Why Every Entrepreneur Should Write a Book
Books get you attention. Attention gets you money.
By Tucker Max
Building a Business
Create Effective Sales Campaigns with Showmanship
The begins when you learn how to catch the customer's eye.
Tech
How Workers Really Feel About Video Conferences (Infographic)
Employees of all ages may not be entirely comfortable on video, but they are more attentive.
By Carly Okyle
Building a Business
Hey Bartender, I’ll Do a Shot of Book
Later this year, author James Patterson will release a new line of books he calls BookShots -- cheap and to-the-point to capture and keep customers' attention. Kind of like Jack Daniels.
By Peter Gasca
Entrepreneurs
‘Entrepreneurial ADHD’ and How to Deal With It
Attention-deficit/hyperactivity disorder can actually be an advantage if you're an entrepreneur.
By Neil Patel
Marketing
How Blowing a Whistle at 3 a.m. Meant Big Business for One Referee
Sometimes, all it takes is waking up 400 people in the middle of the night to launch your product to success. Here's how you can make customers stand up and pay attention.
Thought Leaders
Donald Trump Can Get Away With It, But You Can’t
The tale of a local diner owner who sought local elected office, and the dangers he faced with his business.
By Gene Marks
Marketing
Are You Maximizing Your Prospect’s ‘Currency of Attention’?
If we think of attention as currency, it represents something of a commodity -- highly valuable but limited in supply.
By Jeff Shore
Marketing
Attention Is the New Currency for Brand Advertising
It's not enough to simply know an ad was placed in front of an audience. Marketers need to dig deeper to find out if it was truly effective.
Entrepreneurs
The Many Benefits of Doing One Thing at a Time
Multitasking is just a fancy word for being unfocused. There are big benefits to paying full attention to what we are doing or who we are with.
By Andy Hill
Thought Leaders
Give the Gift of Your Presence
An artisan-based business in a small town provides a great lessons that would benefit any entrepreneur.
Building a Business
The Danger of Continuous Partial Attention
Your distractions are keeping you from being alert, attentive and focused and can hamper your post-event follow up not to mention your day to day activities.
By Ivan Misner