Business Branding
Branding in a ‘Barbie’ World — How to Harness the Power of Your Brand
With the success of "Barbie" at the box office, will Mattel continue to capitalize on their toy brands?
Barbie
Business News
‘Barbenheimer’ Is Paying Off for AMC Theaters — Company Sees ‘Best Week Ever’ in 103 Year History
AMC is the world's largest theater chain.
Business News
Gap Poaches Top Mattel Exec as Its New CEO in a Bid to Boost Declining Sales
Richard Dickson was hired for his expertise in brand transformation.
Marketing
‘Barbie’ Was a Publicity Machine — Here’s How Barbie and 4 Other Blockbusters Mastered the Art of Marketing
'Barbie' reportedly had a $150 million marketing budget, and it exceeded that figure in its opening weekend. Here's how their marketing team pulled it off.
Business News
‘You’d Do That For Your Mom’: Margot Robbie Reveals That She Paid Off Her Mom’s Mortgage With Paychecks
The "Barbie" star earned an estimated $12.5 million for the film.
By Emily Rella
Business News
I Run a ‘Barbie-ish’ Airbnb in Arizona That Caters to Bachelorette Parties. My Pink Girly Decor Keeps It Booked Despite a Challenging Market.
How one Airbnb in Tempe stays booked and busy.
By Jamie Killin
Business News
The Barbie Movie May Have Brought In Big Bucks at the Box Office, But One Collector Has Thousands Worth of Barbies in Her Toy Box
"Barbie" had the biggest opening weekend of 2023 so far.
Business News
From an Airbnb Stay at Barbie’s Malibu DreamHouse to Frozen Yogurt Flavors and Park Benches—The ‘Barbie’ Movie Team Is Going All In on Marketing
Here's a look at some of the outrageous Barbie collaborations ahead of Greta Gerwig's forthcoming movie, "Barbie."
Business News
The ‘Barbie’ Movie May Have Caused A Global Pink Paint Shortage
The long-anticipated film is slated to hit theaters later this summer.
By Emily Rella
Business News
She Was Google’s 16th Employee and YouTube’s CEO for 25 Years. Now, She Is Getting Her Own Barbie Doll and So Are Her Sisters.
Susan Wojcicki is one of the seven women, including her sisters Anne and Janet, to be honored with their own Barbie dolls for International Women's Day.
Business News
Mattel Introduces New Historical Barbie In Honor of Madam C.J. Walker
The recognition comes just in time to honor the entrepreneur, philanthropist, and activist during National Black Business Month.
By Atiya Jordan
Business Branding
The Ken Doll Got a Makeover (and a Man Bun). Here’s What it Teaches Us About Buzz.
Mattel announced the most diverse lineup of Ken dolls in the line's history.
By Linda Lacina
Thought Leaders
Vice President Barbie Still Available to Run in 2016
Let's make playtime great again.
By Linda Lacina
Business News
Mattel Introduces New Body Types for Barbie
Tall, curvy and petite toys are now available so girls can 'find a doll that speaks to them.'
By Laura Entis
Entrepreneurs
Dad, Not the Doll, Will Determine Your Daughters’ Success
Don't worry about Barbie shaping the way your child sees herself. Worry about how you treat her.
By Carol Roth
Business News
Mattel, Quirky Partner Up to Crowdsource New Toys for Barbie, Hot Wheels and Fisher-Price
Users can now submit ideas for toys, games, baby gear and preschool products that will carry the toy giant's iconic monikers.
By Geoff Weiss
Business News
Not Toying Around, Mattel Ousts CEO
Just weeks ahead of Toyfair 2015, Bryan G. Stockton resigns as chairman and CEO of the toy-making giant.
Building a Business
Barbie Has More LinkedIn Followers Than You
The iconic doll has joined the career networking site, breaking barriers for fictional characters everywhere.
By Linda Lacina
Building a Business
Got a Career or Business Question? Ask Barbie.
The world's most business-savvy doll shares advice with the help of real-world female CEOs in a Twitter chat today.
By Linda Lacina
Building a Business
Lego to Release a ‘Female Scientist’ Mini-Figure Set
That's right: female Lego figurines will soon do more than shop and go to the beach.
By Laura Entis
Thought Leaders
POLL: Would You Buy Entrepreneur Barbie, or Is She Hardly a Good Example?
Barbie is now an entrepreneur. But what business is she running? Would you invest?
By Kate Taylor
Thought Leaders
Introducing Entrepreneur Barbie
At Toy Fair this week, Mattel announced its iconic doll is becoming her own boss.
By Linda Lacina
Marketing
Why Barbie Posed for Sports Illustrated
As worldwide sales of Barbie struggle, the blonde-haired plastic toy is making her debut in Sports Illustrated's key swimsuit issue.
By Geoff Weiss
