Barbie
Branding in a 'Barbie' World — How to Harness the Power of Your Brand
With the success of "Barbie" at the box office, will Mattel continue to capitalize on their toy brands?
Is There a Trick to Creating Viral Content? Here's What We Learned From Recent AI and Barbie Trends.
By definition, viral trends are fleeting. But hopping on them at just the right time can yield massive, long-lasting success in marketing a product, brand or service.
There's a Barbie for Everyone, Even Weirdos. See the Limited-Edition 'Weird Barbie' Inspired by 'Barbie' the Movie
The exclusive doll is set to sell for $50.
A New 'EcoWarrior' Barbie Is Making Headlines. But It Turns Out It Was All a Hoax.
The fake Barbie was perpetrated by climate change activists using a phony website and press release — and it worked.
'Barbenheimer' Is Paying Off for AMC Theaters — Company Sees 'Best Week Ever' in 103 Year History
AMC is the world's largest theater chain.
Barbie, la película, es una máquina publicitaria: así es como Barbie y otras 4 superproducciones dominaron el arte del marketing
Se dice que el presupuesto de marketing de Barbie era de $150 millones de dólares y la película superó esa cifra en su fin de semana de estreno. Así es cómo su equipo de marketing lo logró.
Gap Poaches Top Mattel Exec as Its New CEO in a Bid to Boost Declining Sales
Richard Dickson was hired for his expertise in brand transformation.
'Barbie' Was a Publicity Machine — Here's How Barbie and 4 Other Blockbusters Mastered the Art of Marketing
'Barbie' reportedly had a $150 million marketing budget, and it exceeded that figure in its opening weekend. Here's how their marketing team pulled it off.
'You'd Do That For Your Mom': Margot Robbie Reveals That She Paid Off Her Mom's Mortgage With Paychecks
The "Barbie" star earned an estimated $12.5 million for the film.
I Run a 'Barbie-ish' Airbnb in Arizona That Caters to Bachelorette Parties. My Pink Girly Decor Keeps It Booked Despite a Challenging Market.
How one Airbnb in Tempe stays booked and busy.
The Barbie Movie May Have Brought In Big Bucks at the Box Office, But One Collector Has Thousands Worth of Barbies in Her Toy Box
"Barbie" had the biggest opening weekend of 2023 so far.
From an Airbnb Stay at Barbie's Malibu DreamHouse to Frozen Yogurt Flavors and Park Benches—The 'Barbie' Movie Team Is Going All In on Marketing
Here's a look at some of the outrageous Barbie collaborations ahead of Greta Gerwig's forthcoming movie, "Barbie."
¿Tienes guardadas tus Barbies antiguas? Ojo: esto es lo que pueden valer algunas de ellas
Algunas ediciones de la muñeca más famosa del mundo han adquirido gran valor con el paso del tiempo. ¿Alguna de ellas figura en tu colección?
The 'Barbie' Movie May Have Caused A Global Pink Paint Shortage
The long-anticipated film is slated to hit theaters later this summer.
El mundo se está quedando sin pintura color rosa fosforescente y Barbie tiene la culpa
La producción de la película inspirada por la muñeca más famosa del mundo tuvo una consecuencia inesperada: la falta de pintura rosa de esta marca.