When executed thoughtfully, brands can create a profound and lasting impact while strengthening their relationship with consumers who share their values.
The Bill and Melinda Gates Foundation Trust acquired approximately $95 million of Anheuser-Busch shares during the same period the company reported a dip in revenue for Q2 2023.
Although external factors like Bud Light's PR woes played a role, Modelo's rise to the top wasn't merely coincidental. The company had aimed to become the No. 1 beer in America by 2025.
'You Need to Stand for Your Values': Heineken CEO Dolf van den Brink Talks Bud Light Beer Sales Decline
The company posted a 5.6% decline in beer sales in the first half earnings report of 2023.
Kevin O'Leary Slams Anheuser-Busch CEO's Listening Tour, Says It Won't Stop Bud Light Backlash for One Huge Reason
Anheuser-Busch U.S. CEO Brendan Whitworth announced plans to hear consumers out this summer.
The layoffs will impact less than 2% of the total Anheuser-Busch U.S. employee population, which translates to approximately 380 positions eliminated.
AB InBev CEO Michel Doukeris addressed the controversy on an earnings call.
Bud Light sales are down more than 30% compared to June 2022.