You can be on Entrepreneur’s cover!

Angry Customers Boycotting Bud Light Haven't Meaningfully Impacted Sales, Says Anheuser-Busch CEO AB InBev CEO Michel Doukeris addressed the controversy on an earnings call.

By Amanda Breen

Key Takeaways

  • The U.S. decline in sales is negligible in the context of global volume.
  • Bud Light has resumed traditional advertising and kicked off a summer campaign.
entrepreneur daily

It seems the backlash against Anheuser-Busch-owned Bud Light for its partnership with transgender influencer Dylan Mulvaney isn't as detrimental to the company's sales as some might believe.

Anheuser-Busch InBev CEO Michel Doukeris addressed the controversy's impact on an earnings call, saying that although he didn't want to "minimize" it, the dip in Bud Light's U.S. sales during the first few weeks of April accounted for just 1% of the company's total global volumes for that period, TheStreet reported.

Related: Bud Light Dons 'Star of Death' at Costco After Mulvaney Backlash

Even though Bud Light lost its title as America's top-selling beer to Modelo in May and Costco appears to have stamped its cases with the "star of death" ahead of a likely pull from shelves, Doukeris stressed that any consequences from the social media promotion will not have a lasting effect on the company.

"With this perspective, and in the context of our global business, we believe we have the experience, the resources and the partners to manage this," Doukeris said on the call. "And our full-year EBITDA growth outlook is unchanged."

Bud Light has resumed its traditional advertising and even kicked off its "biggest summer campaign ever," per the company, complete with an "Easy to Summer" commercial set to "Good Times" by Chic and other giveaways and promotions.

Related: Bud Light Offers Rebate for July Fourth, Basically Free Beer

"We continue to be committed to the programs and partnerships that we have forged over decades with our consumers and with organizations that represent a wide range of communities where we operate," Doukeris said, per TheStreet. "We work every day to delight our consumers and bring people together. When we do this well, our brands perform."

Amanda Breen

Entrepreneur Staff

Senior Features Writer

Amanda Breen is a senior features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

I've Had a Secret Side Hustle for Decades. It Keeps Tens of Thousands of Dollars in My Pocket — and Gets Me Into Places I Wouldn't Go Otherwise.

When Cliff Smith lost his job, he picked up an under-the-radar gig that would make it possible to keep dining out — something he and his wife love to do.

Management

How Business Leaders Can Achieve and Promote Emotional Intelligence

In today's workplace, emotional intelligence emerges as a critical skill for business leaders, offering benefits including effective conflict resolution, decision-making, adaptability and team-building, ultimately contributing to organizational success, trust among colleagues and a positive work environment.

Business News

Apple, Amazon Cutting Hundreds of Jobs as Tech Layoffs Continue

Both companies are slashing workers across divisions.

Business News

New York City's AI Chatbot Keeps Getting Facts Wrong, 6 Months and $600,000 After Launch

The MyCity chatbot was said to be the first city-wide use of AI — but it keeps giving business owners (and us) law-breaking advice.

Branding

How to Better Manage Your Brand's Reputation in the Digital Age

In the review economy, a proactive approach to addressing complaints can help brands rise above negativity.

Leadership

Men Are Seen as Experts More Often Than Their Women Counterparts — and It's Time to Break Those Gender Biases.

Society tends to look to men for expertise vs. women, and it's long past time that we turn this around. Here's how we can all help give greater credibility and visibility to women's knowledge and accomplishments.