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Bud Light Is Offering a Big Rebate for Fourth of July Weekend—Making Its Product Practically Free Amid declining sales, the company is giving a rebate of up to $15 for beer purchased through July 8th.

By Madeline Garfinkle

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

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The rebates are part of a broader summer campaign to boost sales.

Bud Light sales have declined over the past three months after an influencer partnership controversy sparked boycotts so widespread, the brand lost its title of America's No. 1 selling beer to Modelo in May.

Now, Bud Light parent company Anheuser-Busch is offering rebates of up to $15 for the Fourth of July holiday weekend in an effort to boost sales. The rebate applies to purchases of a 15-pack of Budweiser, Bud Light, Budweiser Select, or Budweiser Select 55.

While terms vary based on location, in certain areas where a 15-pack is less than $15, the beer ends up being essentially free.

Related: Bud Light Launches 'Biggest Summer Campaign Ever' Amid Backlash and a Decline in Sales

"Make your Fourth of July weekend easy to enjoy," the company says on the rebate page.

While Anheuser-Busch ran the same promotion over Memorial Day Weekend, this time around, the rebate offer is part of a broader summer campaign — which the company touted as "the biggest ever" for Bud Light — to reel back customers after months of sinking sales.

Other campaign initiatives include a concert series called the "Bud Light Backyard Tour," digital ads featuring NFL players Travis Kelce, George Kittle, and Dak Prescott, and $10,000 weekly cash giveaways.

Related: San Francisco Launches $6 Million Ad-Campaign to Lure Tourists Amid Retail Exodus and Drug Crisis

Madeline Garfinkle

News Writer

Madeline Garfinkle is a News Writer at Entrepreneur.com. She is a graduate from Syracuse University, and received an MFA from Columbia University. 

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