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Branding

4 Branding Lessons From Nike's Colin Kaepernick Ad

The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base.
Paul Allen

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The Microsoft co-founder died yesterday from non-Hodgkin's lymphoma.
Project Grow

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This inspiring video will put your will to win in overdrive.
Brand Reputation

Why the New 'Take a Knee' Policy Isn't Likely to Heal the NFL's Damaged Brand

The NFL's goal is to make the whole issue go away by taking back control of the story. There is no sign it has succeeded.
Franchises

What Do NFL Players Do When They Leave the Game? Increasingly, They Open a Franchise. Here's Why.

Franchisees thrive on the same skills pro athletes learn: speed, versatility and great coaching.
Sales Strategy

What Football Teaches Us About Startup Sales Strategy

Territory management or opportunity management -- quarterback or running back? You decide.
Marketing

Better Marketing, Better Sales: 5 Marketing Don'ts From Papa John's

The NFL "take a knee" protests were a marketing challenge but Papa John's should have been able to respond without getting in the news as the preferred pizza of Nazis.
Leadership

3 Leadership Lessons I Learned From the Executive Director of the NFL Players Association

DeMaurice Smith advocates on behalf of players, but he also empowers them to follow their passion and educates them on building a brand.
NFL

Why You Shouldn't Run Your Business Like the National Football League

Most brands couldn't withstand the amount of public criticism and negative press the NFL has absorbed. Your brand is probably one of these.
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