Building Buzz
News and Articles About Building Buzz
Product Launch
![Sujan Patel]()
How to Build Buzz and Launch Your Company
Don't launch with a whisper; launch with a roar. Here's how.
Media Coverage
Tips for Pitching the Media
Read on to learn how to better capture the media's attention
Social Media Marketing
![Asha Saxena]()
The 3 Ways Smart Social Media Accelerates Startup Success
Finding a niche on social media is the quickest way for knowledgable people who are unknown to become recognized as experts.
Take It From The Pros
![Andrew Medal]()
3 Secrets of Building a Personal Brand From a Marketing Master
Neil Patel has been able to build multiple million-dollar businesses by utilizing his personal brand.
Online Marketing
![Ann Smarty]()
Grow Your Online Business Without Depending Exclusively on Google
Google is huge but it is not the entire online marketplace, unless you let it be.
Publicity Stunts
![Laura Entis]()
Here's What Happened When Three Families Spent the Night at IKEA
Publicity stunt du jour, part II.
Publicity Stunts
![Laura Entis]()
Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb
Sleep tight. The furniture is already assembled and you get to keep the sheets.
Trade Shows
![Michelle Goodman]()
7 Ways to Get the Most Out of Exhibiting at a Trade Show
Do it right, and a trade show can lead to more funding, new customers and lots of buzz.
Launching a Business
![Bernard Desarnauts]()
When Entrepreneurs Should Consider Stealth Mode
While many people may jump on the stealth-mode bandwagon, often they are doing so for the wrong reason. Here are the two times when founders should consider stealth mode.
Success Stories
![Nina Zipkin]()
Is Your Startup Ready for the Spotlight?
Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press.
Publicity Stunts
![Geoff Weiss]()
Man Covers His Naked Body in 460,000 Bees to Promote Honey Line
She Ping, a 34-year-old merchant from Chongqing, China, employed a practice known as ‘bee-bearding' in order to generate buzz for his honey business.
Marketing
![Craig Simpson]()
5 Tips for Producing Direct Mail Copy That Sells
These strategies will help you craft a direct mail piece that will connect with your customer.
