Building Buzz

The Ken Doll Got a Makeover (and a Man Bun). Here's What it Teaches Us About Buzz.
Branding

The Ken Doll Got a Makeover (and a Man Bun). Here's What it Teaches Us About Buzz.

Mattel announced the most diverse lineup of Ken dolls in the line's history.
Entrepreneur Staff | 4 min read
How to Build Buzz and Launch Your Company

How to Build Buzz and Launch Your Company

Don't launch with a whisper; launch with a roar. Here's how.
Sujan Patel | 5 min read
Tips for Pitching the Media

Tips for Pitching the Media

Read on to learn how to better capture the media's attention
Small Business PR | 4 min read
Use Breaking News to Build Buzz for Your Business

Use Breaking News to Build Buzz for Your Business

These three steps will help.
Small Business PR | 4 min read
The 3 Ways Smart Social Media Accelerates Startup Success

The 3 Ways Smart Social Media Accelerates Startup Success

Finding a niche on social media is the quickest way for knowledgable people who are unknown to become recognized as experts.
Asha Saxena | 4 min read

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5 Beers Inspired by Hit TV Shows

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Grow Your Online Business Without Depending Exclusively on Google

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Publicity stunt du jour, part II.
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Sleep tight. The furniture is already assembled and you get to keep the sheets.
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Trade Shows

7 Ways to Get the Most Out of Exhibiting at a Trade Show

Do it right, and a trade show can lead to more funding, new customers and lots of buzz.
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When Entrepreneurs Should Consider Stealth Mode
Launching a Business

When Entrepreneurs Should Consider Stealth Mode

While many people may jump on the stealth-mode bandwagon, often they are doing so for the wrong reason. Here are the two times when founders should consider stealth mode.
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Is Your Startup Ready for the Spotlight?

Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press.
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Man Covers His Naked Body in 460,000 Bees to Promote Honey Line
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Man Covers His Naked Body in 460,000 Bees to Promote Honey Line

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