Building Buzz
Marketing
How to Launch a Successful Brand Ambassador Initiative
You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.
Branding
The Ken Doll Got a Makeover (and a Man Bun). Here's What it Teaches Us About Buzz.
Mattel announced the most diverse lineup of Ken dolls in the line's history.
More From This Topic
Personal Branding
3 Secrets of Building a Personal Brand From a Marketing Master
Neil Patel has been able to build multiple million-dollar businesses by utilizing his personal brand.
Online Marketing
Grow Your Online Business Without Depending Exclusively on Google
Google is huge but it is not the entire online marketplace, unless you let it be.
Publicity Stunts
Here's What Happened When Three Families Spent the Night at IKEA
Publicity stunt du jour, part II.
Publicity Stunts
Publicity Stunt Du Jour: Spend the Night at IKEA Thanks to Airbnb
Sleep tight. The furniture is already assembled and you get to keep the sheets.
Trade Shows
7 Ways to Get the Most Out of Exhibiting at a Trade Show
Do it right, and a trade show can lead to more funding, new customers and lots of buzz.
Launching a Business
When Entrepreneurs Should Consider Stealth Mode
While many people may jump on the stealth-mode bandwagon, often they are doing so for the wrong reason. Here are the two times when founders should consider stealth mode.
Success Stories
Is Your Startup Ready for the Spotlight?
Not every startup is ready for media attention. Here are three ways to determine whether your company is ready to be written up in the press.
Publicity Stunts
Man Covers His Naked Body in 460,000 Bees to Promote Honey Line
She Ping, a 34-year-old merchant from Chongqing, China, employed a practice known as ‘bee-bearding' in order to generate buzz for his honey business.
Marketing
5 Tips for Producing Direct Mail Copy That Sells
These strategies will help you craft a direct mail piece that will connect with your customer.
