Business News
Michael Bay Is Suing Cadillac for $1.5 Million For Its Super Bowl Ad
The "Transformers" director says Cadillac F1 allegedly stole his concepts after firing him.
Cadillac
Business News
Cadillac Drives Home Its Brand Identity: “We Are Pioneers”
"We have always been dreamers. We've been a symbol of the future, a standard, a star."
Business News
Standing Out: Ensuring A Stellar Customer Experience Is Key For Brands
Smart customers will also judge your brand and your products based on the experience they receive.
Business News
BOOK by Cadillac Is Testing Market Appetite For Vehicle-As-A-Service Model
With a finger on the consumer pulse, Cadillac is testing a first-of-its kind luxury vehicle subscription service- BOOK by Cadillac in the US market.
Business News
Onward And Upward: Cadillac Middle East Regional Sales And Marketing Manager Nadim Ghrayeb
Cadillac is undergoing a transformation in terms of its image and messaging- and Ghrayeb wants to show that the brand is living and breathing what it stands for.
Business News
Setting Standards: The Penalty of Leadership
In 1915, when competition was seen to be shaking up Cadillac's numero uno status, the brand responded with an advertisement that remains etched in history.
Business Branding
Cadillac Disavows Casting Call for ‘Neo-Nazi’ Character in Brand Ad
The casting notice, circulated on Twitter and Facebook, said an agency was looking for 'any and all real alt-right thinkers/believers.'
By Reuters
Business News
Entrepreneur Middle East’s Achieving Women 2016: Deborah Nicodemus, CEO, Moda Operandi
With jewelry, fine art, and other luxury goods made available on its site, Moda Operandi also has personal stylists for bespoke services to complete the luxury shopping experience.