Ending Soon! Save 33% on All Access

Cadillac Disavows Casting Call for 'Neo-Nazi' Character in Brand Ad The casting notice, circulated on Twitter and Facebook, said an agency was looking for 'any and all real alt-right thinkers/believers.'

By Reuters

This story originally appeared on Reuters

Reuters | Maxim Zmeyev

General Motors Co.'s Cadillac brand on Saturday disavowed a casting notice that called for an "alt-right (neo nazi)" role in a Cadillac commercial amid a storm of outrage on social media.

The casting notice, circulated on Twitter and Facebook, said an agency was looking for "any and all real alt-right thinkers/believers" and indicated the call was for a Cadillac advertisement to be filmed later this month.

The alt-right is a loose grouping characterized by a rejection of mainstream politics that includes neo-Nazis, white supremacists and anti-Semites. The alt-right came to the fore during the U.S. presidential election.

Cadillac officials said on Saturday the brand "did not authorize or approve a casting notice for an 'alt-right (neo-nazi)' role in a commercial. We unequivocally condemn the notice and are seeking immediate answers from our creative agency, production company and any casting companies involved."

The Cast Station, a casting service, on Saturday afternoon posted on its Facebook page that a casting notice "for an "alt-right" role in a Cadillac commercial was issued by mistake on Friday, Dec. 9th. The notice was drafted by an employee, who was immediately terminated for her actions. Additionally an outside third party further altered the breakdown without our knowledge and posted it on social media. Cadillac unequivocally did not authorize this notice or anything like it, and we apologize to Cadillac for the ex-employee's actions."

The notice also called for "real current or retired military people," as well as "real Olympian runner/cyclist" and "real taxi driver."

Another version of the casting call posted on social media described the planned "Cadillac -- Real People" commercial as a "beautifully artistic spot that is capturing (sic) all walks of life in America. Standing together as a union. This is not meant to be offensive in any way. Just a representation of all sides."

(Reporting by Joe White; Editing by Matthew Lewis and David Gregorio)

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

More People Are Exploring Entrepreneurship Because of This Unexpected Reason

More new business applications were filed in 2023 than in any other year so far.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

TikTok Reportedly Laid Off a 'Large Percentage' of Employees as the App's Fate in the U.S. Remains Unclear

Laid-off TikTok employees were notified Wednesday night through Thursday morning.

Personal Finance

This Investment Bundle Includes a Trading Course and Stock Screener Tool for $150

Approach the stock market with an increased understanding.

Business News

Four Seasons Orlando Responds to Viral TikTok: 'There's Something Here For All Ages'

The video has amassed over 45.4 million views on TikTok.