Consumer: Page 2
Gen Z Doesn't Care About Your Billboards — They Care About Authenticity. Here's How Business Leaders Can Gain Gen Z's Trust and Loyalty
Gen Z's buying power has reached a staggering $360 billion, and they spend over seven hours a day looking at screens. With its influence on the consumer landscape only intensifying, Gen Z is a critical audience for any brand seeking long-term customer loyalty.
At Your Service: Abhiraj Singh Bhal on Entering the Consumer Product Market
"For any company to be successful, there are two critical ingredients – being customer first in its thinking and execution and leveraging technology to launch winning products," shares Abhiraj Singh Bhal, Co-Founder and CEO, Urban Company
Entrepreneur+ Subscribers-Only Event | November 14: Meet the CEO Who Innovated the Way Consumer Brands Interact with Customers
Meet OLIPOP's CEO, Ben Goodwin, as he walks us through his bubbly approach to formulating authenticity and formulating soda. Learn about his journey and gather his insights — so you, too, can create a genuine brand that connects with others.
How to Use Predictive Analytics for Improved Marketing and Customer Satisfaction
For any business, predictive analytics paves the way for personalized interactions that drive meaningful engagement at every stage.
5 Consumer Stocks For Comfortable Retirement Income
Consumer stocks come in many shapes and sizes; those with solid brands and deliver quality (and dividends) can stand the test of time.
AI Is Making Market Insights Accessible to Businesses of Any Size — Not Just the Big Names. Here's How You Can Use It.
Unbiased AI algorithms can now analyze online chatter and discover emerging product trends before they go mainstream, providing valuable insights for entrepreneurs.
5 Ways to Build Brand Customer Trust (and Why It Matters More Than Ever Before)
Marketing is getting harder than ever — but so is being a consumer.
Is Inflation Really Cooling Off? In the Current Uncertain Economy, Smart Consumers (and Merchants) Are Adopting These New Habits
Despite recent positive news about inflation "cooling off," prices remain high, and consumers still have trepidation about spending money. More than ever, they are seeking discounts and other money-saving tactics. Here's how businesses selling online can respond.
'That's How We've Always Done It' is Killing Your Business — Here are 4 Simple Ways to Cultivate Consistent Success
The business world will only get harder, sharper and more competitive. The last thing we can afford to do is let inertia hold us back.
You Can't Succeed Alone — Why Small Businesses Must Work Together
There is power in numbers. Small businesses are successful when we work together and take advantage of each other's strengths. Diverting focus from our core business to spending time on internal business processes can be costly and a waste of time.
Why Customer Confidence Always Comes First
Using the recent banking crisis as the leading example, we should all step back and remember that customer confidence is the first and foremost thing that matters to us. How we do what we do comes secondary.
Americans Spent $14 Billion on Drunk Shopping. Are You Guilty of Sipping and Clicking?
One in six Americans is guilty of shopping under the influence, according to a new report.
5 Proven Tips to Better Understand Your Audience and Drive Sales
You can't sell to your ideal buyer if you don't know the first thing about them.
Free Webinar | December 7: How to Lead Through Times of Economic Uncertainty
Being a leader during uncertain economic times can be challenging. Learn from Credit Karma's CEO, Kenneth Lin, how he successfully grew a business during the 2008 recession and how you can do the same today. Register now →
As Inflation Soars, Consumers Want More Rewards and Shopping Incentives. Here's How to Give Them What They Want
With inflation becoming a pressing concern for most consumers, the desire for rewards and other shopping incentives has increased. We examine these incentives' impact on consumer shopping behavior and brand affinity.