Consumer

Business News

Americans Spent $14 Billion on Drunk Shopping. Are You Guilty of Sipping and Clicking?

One in six Americans is guilty of shopping under the influence, according to a new report.

Growing a Business

5 Proven Tips to Better Understand Your Audience and Drive Sales

You can't sell to your ideal buyer if you don't know the first thing about them.

Leadership

Free Webinar | December 7: How to Lead Through Times of Economic Uncertainty

Being a leader during uncertain economic times can be challenging. Learn from Credit Karma's CEO, Kenneth Lin, how he successfully grew a business during the 2008 recession and how you can do the same today. Register now →

Marketing

As Inflation Soars, Consumers Want More Rewards and Shopping Incentives. Here's How to Give Them What They Want

With inflation becoming a pressing concern for most consumers, the desire for rewards and other shopping incentives has increased. We examine these incentives' impact on consumer shopping behavior and brand affinity.

Branding

The Secret to Building Brand Devotion is Not a Loyalty Program. Here's What Customer's Really Want.

The idea of consumer loyalty has been around for centuries. But with a growing consumer appetite for privacy and control, it may be time to rethink the traditional brand relationship.

Marketing

3 Tips for Using Consumer Data to Create More Personalized Experiences

Today's consumers expect personalized experiences from brands, and data is the key to delivering on that promise and improving the overall consumer experience.

Business News

RH Gives Good Reason To Get Defensive

RH (NYSE: RH) was one of the biggest winners from the pandemic boom and now it is one of the biggest losers of the pandemic bust. More importantly, because of...

Business News

RH Gives Good Reason To Get Defensive

RH (NYSE: RH) was one of the biggest winners from the pandemic boom and now it is one of the biggest losers of the pandemic bust. More importantly, because of...

News and Trends

Amazon To Develop New Consumer Robotics Software Development Centre In India

The Indian centre will help Amazon's international robotics division that launched its first robot Astro, last year

Growth Strategies

It's Time To Reimagine The Role Advertising Plays In Our World Today

With advertising being immensely misunderstood as strictly manipulative, deceitful, and at best, meaningless entertainment, author Ahmad Abu Zannad hopes to shed a positive light on the potential impact of advertising.

Growth Strategies

Four Digital Marketing Trends Startups Should Take Note Of In 2022

With every year bringing with it a new set of challenges, here are some redefined business metrics that you should be working toward in 2022.

News and Trends

RapiPay Raises $15 Million, Forays Into Digital Banking

The fresh capital will be used to build a robust digital financial ecosystem for all stakeholders

Business News

Surging Inflation Could See Millions of American Households Paying $3,500 in Additional Expenses This Year: Report

PWBM, a nonpartisan research-based initiative, estimates that the historic levels of inflation will require the average U.S. household to spend around $3,500 more in 2021 to achieve the same level of consumption of goods and services as in 2019 or 2020.

Business News

IMF Warns of Interest Rate Risks as Global Debt Surges to Record $226 Trillion

Loose monetary conditions combined with fiscal stimulus and pandemic-related supply-side disruptions have pushed inflation in a number of countries to multi-decade highs.

Business News

Debt Collectors Can Now Text, Email, and Send Direct Messages to Borrowers on Social Media

New rules approved by the CFPB clarify how debt collectors can use email, text messages, social media, and other contemporary methods to communicate with consumers.

Marketing

The 6 Essential In-Store Experiences That Your Customers Want to See

Deliver these six experiences to delight your customers.