Consumer

How to Build a Brand Story That Buyers Emotionally Connect With

Reaching prospective consumers on a deeper level can lead to increased loyalty and more sales.

Tom Popomaronis

· 5 min read

How to Empower Your Employees to Be More Customer-Centric

A five-step plan for ensuring teams take the reins on consumer relationships.

Phil Geldart

· 5 min read

How to Market Taboo Products

Tips from successful campaigns promoting everything from shapewear to prostate health.

Danielle Sabrina

· 5 min read

5 Strategies to Keep Your Customers Long-Term in 2020

From flash sales to follow-ups, a handful of methods to ensure consumer loyalty in the coming year.

John Boitnott

· 4 min read

The Moving Target of Customer Expectations

As consumer needs and wants evolve, so must your business.

Phil Geldart

· 5 min read

AJ Agrawal

· 3 min read

5 Creative Ways Consumer Data Can Quickly Scale Your Business

The right applications can benefit both you and your customers.

Aimee Tariq

· 5 min read

5 Email-Marketing Strategies to Conquer Consumer Inaction

Start creating list segments based on actions users don't take.

Susan Gunelius

· 5 min read

7 Reasons People Hate Your Ads -- and What to Do About It

Accepting these hard truths will help you create better, more effective ad campaigns.

Kian Bakhtiari

· 7 min read

Every Minute Online Is a Battle for Consumer Attention

Check out this not-to-scale visualization of what is happening on the internet every single minute of every single day this year.

Eric Griffith

· 2 min read

U.S. Coffee Consumption by the Numbers (Infographic)

National Coffee Day is Sept. 29. Here are the states with the most and least expensive lattes, the best and worst tippers and more.

Hayden Field

· 1 min read

Banks and Other Companies Owe People Billions of Dollars. Here's How to Get Your Unclaimed Funds.

Billions of dollars in unclaimed property is being held by states until owners claim it. Who doesn't love free money?

Hayden Field

· 3 min read