Consumer

The bottom line is that businesses should want to woo women consumers if they want to improve their bottom lines

These three measures are vital for overcoming the challenges that impede growth in the secondhand market.

The Bureau of Labor Statistics' latest Consumer Price Index report reveals something that hasn't happened in a very long time: declining consumer prices. Here's what that could mean for interest rates.

Gen Z's buying power has reached a staggering $360 billion, and they spend over seven hours a day looking at screens. With its influence on the consumer landscape only intensifying, Gen Z is a critical audience for any brand seeking long-term customer loyalty.

Meet OLIPOP's CEO, Ben Goodwin, as he walks us through his bubbly approach to formulating authenticity and formulating soda. Learn about his journey and gather his insights — so you, too, can create a genuine brand that connects with others.

For any business, predictive analytics paves the way for personalized interactions that drive meaningful engagement at every stage.

Consumer stocks come in many shapes and sizes; those with solid brands and deliver quality (and dividends) can stand the test of time.

Unbiased AI algorithms can now analyze online chatter and discover emerging product trends before they go mainstream, providing valuable insights for entrepreneurs.

Marketing is getting harder than ever — but so is being a consumer.

Despite recent positive news about inflation "cooling off," prices remain high, and consumers still have trepidation about spending money. More than ever, they are seeking discounts and other money-saving tactics. Here's how businesses selling online can respond.

The business world will only get harder, sharper and more competitive. The last thing we can afford to do is let inertia hold us back.

There is power in numbers. Small businesses are successful when we work together and take advantage of each other's strengths. Diverting focus from our core business to spending time on internal business processes can be costly and a waste of time.

Using the recent banking crisis as the leading example, we should all step back and remember that customer confidence is the first and foremost thing that matters to us. How we do what we do comes secondary.

One in six Americans is guilty of shopping under the influence, according to a new report.

You can't sell to your ideal buyer if you don't know the first thing about them.

With inflation becoming a pressing concern for most consumers, the desire for rewards and other shopping incentives has increased. We examine these incentives' impact on consumer shopping behavior and brand affinity.

Being a leader during uncertain economic times can be challenging. Learn from Credit Karma's CEO, Kenneth Lin, how he successfully grew a business during the 2008 recession and how you can do the same today. Register now →

The idea of consumer loyalty has been around for centuries. But with a growing consumer appetite for privacy and control, it may be time to rethink the traditional brand relationship.

Today's consumers expect personalized experiences from brands, and data is the key to delivering on that promise and improving the overall consumer experience.

RH (NYSE: RH) was one of the biggest winners from the pandemic boom and now it is one of the biggest losers of the pandemic bust. More importantly, because of...

PWBM, a nonpartisan research-based initiative, estimates that the historic levels of inflation will require the average U.S. household to spend around $3,500 more in 2021 to achieve the same level of consumption of goods and services as in 2019 or 2020.