Consumer
News and Articles About Consumer
You've Arrived ![Tanya Benedicto Klich]()
How This Private Aviation Startup Found Its Niche in the Luxury Market
Target the "executive" consumer.
Marketing Bootcamp ![Greg Petro]()
Before Falling in Love With Your Great Idea, Find Out If Anybody Wants It
A remarkably large percentage of entrepreneurs do far too little market research before launching their product.
Customer Experience ![John Sculley]()
The Tech Surge That's Putting Consumers in the Forefront
Why the shift from producers to customers is changing everything.
Economy & Small Business ![Katie Little]()
Why California's Plastic Bag Ban Might Backfire
A look at the consequences for businesses and shoppers.
Make More Happen ![Ryan Caldbeck]()
The 25 Most Innovative Consumer and Retail Brands
Investment marketplace CircleUp picks companies that are pioneering new categories and re-imagining new industries.
Make More Happen ![Ryan Caldbeck]()
Who Are the 25 Most Innovative Consumer Companies?
Investor crowdfunding site CircleUp seeks nominations for its list by July.
Competition ![Brian Nohe]()
Up Your 'David' Status Without Taking on a 'Goliath'
President of headphones company co-founded by 50 Cent on thinking creatively to gain market share in a field dominated by a big brand.
Marketing Bootcamp
The Top 10 Consumer Complaints
A new survey by the Consumer Federation of America lists auto sales, home repairs and debt disputes among the top consumer gripes.
Finance ![Entrepreneur Staff]()
Rising Gas Prices Fuel a Jump in U.S. Consumer Costs
Gasoline prices in June rose by their highest rate in four months, fueling an overall rise in U.S. consumer prices.
Business Optimization ![Paige Gance]()
U.S. Consumer Getting Stronger, Loan Delinquencies Continue to Fall
U.S. consumers continued to pay down debt in the first quarter of 2013 as household wealth rose above its pre-recession peak.
Marketing Bootcamp ![Catherine Clifford]()
Small-Business Owners: Working Harder, But Optimistic
More than seven in 10 small-business owners say they expect to generate more revenue in 2013 than they did last year.
Entrepreneurs ![Kara Ohngren Prior]()
Bargain Hunting: 7 to Follow
Check out these Twitter feeds for daily discounts and frugal living tips.
Starting a Business ![Mikal E. Belicove]()
How to Find Beta Testers
Before you launch a new product or service, enlist some early users to take your vision out for a test drive.
Finance ![Catherine Clifford]()
More Small Businesses Plan to Push Up Prices in 2012
Many want to offset higher operating costs, but cost-conscious consumers may balk at the increases.