In a holiday email to employees, he told his staff, 'There is not a lot of history of laziness being rewarded with success.' Critics felt his message was 'out of touch.'
The best politically charged marketing and PR campaigns are ones where brands have an exact understanding of their customer profile and have gained a comprehensive analysis of their likes, dislikes, fears, and motivations.
Kevin O'Leary Slams Anheuser-Busch CEO's Listening Tour, Says It Won't Stop Bud Light Backlash for One Huge Reason
Anheuser-Busch U.S. CEO Brendan Whitworth announced plans to hear consumers out this summer.
In-N-Out Burger will forbid mask-wearing for employees without a valid medical note in five states starting August 14.
AB InBev CEO Michel Doukeris addressed the controversy on an earnings call.
Bud Light sales are down more than 30% compared to June 2022.
If you're unsure about whether or not your brand should speak up and take a public stance on controversial issues, here are instances when you should.
Hershey's Unveiled a Women's History Month Promotion, but Not Everyone Is Happy About It. Here's Why.
The brand's Canadian advertising campaign has drawn mixed reactions.
Shark Tank's Kevin O'Leary Bites Back at Critics of His Controversial Tweet. 'If You Don't Get It, You Don't Fit the Entrepreneurial Mold.'
Many thought Mr. Wonderful's comment over the weekend wasn't so wonderful.
The AI portrait app is taking over social media, but the platform has already raised concerns regarding privacy and the sexualization of women.
Kanye West's Ugly Brand Breakups Expose Risks of Partnering With Public Figures. Don't Overlook These DEI Red Flags to Avoid The Same Fate.
If the idea of working with a public figure triggers a gut check with members of your team because of the person's past comments and actions, reconsider whether you want your brand to be connected to that person.
Chef Pii won't share all of the secrets behind her sauce, but claims "no one has ever gotten sick" from it.
The response comes at the time when some of its portfolio startups such as BharatPe, Trell and Zillingo have come under investigation for financial irregularities
Yeah, it's shaped like that. And customers of a UK bakery (at least most of them) love it.