News and Articles About corporate philanthropy
The driving principle, more and more, is to create value as the ultimate goal, rather than profit for profit's sake.
From athletic socks to medical scrubs to yummy desserts, these founders are programming their products to produce revenues and good vibes in equal quantity.
Whether it's a betrayal, a personal dislike or a choice between public or private acknowledgement, personal conflicts can arise at work. Find out the right way to navigate these situations.
Your company values should align with customer values, as today's consumers want more than competitive pricing.
People who give, especially when they don't have to, are happier, healthier and less stressed.
Lesson One: By giving, you have a greater chance of gaining new customers.
The founder of Dallas-based franchise Which Wich is proving that a simple PB&J can make a big difference.
The need to keep corporate-social-responsibility efforts distinct from pure promotion may be vanishing.
Aligning your brand with a worthy cause you care about is brilliant marketing that feels very good.
Organizations tackling social problems have taught entrepreneurs the importance of mission. Entrepreneurs know how to get stuff done.
When customers see a business leader taking seriously the act of giving back, this is good for the company's mission, brand and workplace culture.