Customer Acquisition

Why Growth Strategy for Your Brand Needs to Revolve Around High-Value User Acquisition

Quick wins are great in UA, but it's better to think long-term and focus on people that demonstrate greater lifetime value.

The Equalizing Factor

The next 3-5 years will remain a very exciting time to be a founder given the funding landscape, access to technology but what will be a challenge for founders is recruiting & retaining good talent and living up to valuation expectations: Prantik Mazumdar

Top Ways D2C Sellers Can Prepare Themselves For the Upcoming Festive Season

As the festive season brings a flurry of orders, increased customer queries, skyrocketing order volumes, and return requests alongside the heightened sales and revenue, managing all of it efficiently can be an overwhelming task

Saahil Goel

Dear Brit: 'How Do I Actually Reach New Customers?'

Brit Morin shares her three key strategies for defining a target audience and communicating with it.

Brit Morin

What Makes a Customer Valuable to Your Business?

What is it, specifically, that makes customers valuable to you? And how can you boost that value?

Timothy Carter

Bolstering Business: Four Tactics That Can Help You Boost Customer Acquisition For Your Startup

Customer acquisition is the process of moving a person farther along the customer journey, where they start out as a stranger, and by the end, are turned into a customer.

Hassan Fawaz

How to Reduce Customer Acquisition Costs with SEO

Passive and active SEO can bring in customers honestly - and on the cheap. Here's how.

Andrew Gazdecki

Consumer Sentiment Leading To Spurt In Growth Of Upscale Locations

The condom industry has always been a challenging market to deal with but people are slowly understanding the need

Rajeev Juneja

Beyond English: Brands Need To Adopt Indian Regional Languages

According to a report, by next year Hindi Internet users will outgrow English user base in the country

Debarghya Sil

How to Reduce the High Cost of Customer Acquisition

Here are the best ways to bring down customer acquisition costs for D2C brands.

James Jorner

Are You Sitting on a Customer Retention Goldmine?

Instead of viewing a purchase as the end of your funnel, view it as the beginning of an entirely new funnel - one that focuses on turning a paying customer into a brand champion.

Troy Osinoff

This Company Utilizes AI to Maximize Customer Acquisition

Spectrm uses conversational marketing to gather data, engage with customers, and convert them in real-time.