Building a Business
Most Business Owners Fail to Track This Key Metric. Here’s Why That’s a Dangerous Mistake.
This metric is easy to overlook — but it could determine whether you scale or go broke.
Customer Acquisition
Building a Business
This Founder Solved His ‘Biggest Mistake’ to Go From 0 to 500,000 Customers
By Sherin Shibu
Marketing
Why This Business Metric is Crucial to Understanding Your Business
In the intricate tapestry of business metrics, CAC stands out not just as a measure but as a philosophy, guiding businesses toward both profitability and meaningful customer engagement.
By Ross Kernez
Building a Business
This Startup Is Reinventing the Yellow School Bus. Here’s Its Playbook for Winning Over the Hardest Customers (Like Public Schools).
Zūm started out selling its "Uber for kids" service to parents. But then its founder realized they could sell to school districts, and have a much bigger impact. Of course, that was easier said than done.
By Liz Brody
Building a Business
Why Problems Are More Powerful Than Products
Companies spend big budgets on promoting products, but sales come from focusing on what really drives decisions.
By Andrea Olson
Building a Business
5 Reasons Small Businesses Should Consider Mergers and Acquisitions
There are several avenues (and reasons) for a small company to level-up through a merger or an acquisition.
Marketing
The Future of Startup Marketing: 2 Popular Lead Magnets Your Startup Needs
Entrepreneurs, investors, marketers and business leaders should consider incorporating eBooks and whitepapers into their startup marketing strategy today.
Marketing
3 Steps to Go from Unknown to Must-Have in Your Client Acquisition Process
Increase your sales and become an authority in your industry.
Thought Leaders
Interested in a Rapid Path to Business Ownership and CEO Status? Follow This Investment Method
This model is a means for entrepreneurs to venture into new fields and acquisitions.
By Karl Eshwer
Business Accounting
How To Find Success During Search Fund Launches
Search funds provide a means for entrepreneurs to search for, acquire, manage and grow a company.
By Karl Eshwer
Thought Leaders
What a Baking Contest Taught Me About Finding Customers
Rather than focus on your own enthusiasm for your products and services, focus on what will make your customer enthusiastic.
By Neil Gordon
Building a Business
Why Growth Strategy for Your Brand Needs to Revolve Around High-Value User Acquisition
Quick wins are great in UA, but it's better to think long-term and focus on people that demonstrate greater lifetime value.
Thought Leaders
Dear Brit: ‘How Do I Actually Reach New Customers?’
Brit Morin shares her three key strategies for defining a target audience and communicating with it.
By Brit Morin
Thought Leaders
What Makes a Customer Valuable to Your Business?
What is it, specifically, that makes customers valuable to you? And how can you boost that value?
Marketing
How to Reduce Customer Acquisition Costs with SEO
Passive and active SEO can bring in customers honestly - and on the cheap. Here's how.
Building a Business
How to Reduce the High Cost of Customer Acquisition
Here are the best ways to bring down customer acquisition costs for D2C brands.
By James Jorner
Marketing
Are You Sitting on a Customer Retention Goldmine?
Instead of viewing a purchase as the end of your funnel, view it as the beginning of an entirely new funnel - one that focuses on turning a paying customer into a brand champion.
By Troy Osinoff
Building a Business
This Company Utilizes AI to Maximize Customer Acquisition
Spectrm uses conversational marketing to gather data, engage with customers, and convert them in real-time.
Marketing
3 Strategies to Improve Your Customer Service Experience
Three tips that can help you retain and form relationships with your customers.
By Imran Tariq
Marketing
Aim to Acquire More Users For Less Cost With This URL Shortener
PixelMe Growth Lite boosts your digital marketing with a few clicks.
Building a Business
6 Secrets for Giving Your New Business the Momentum to Keep Growing
Follow these tips to get a critical mass of customers so your business grows on its own.
By Jim Price
Business News
5 Stats That Show Snap May Be Turning Its Struggling Business Around
Facebook may have copied some of Snapchat's features, but the newer app that's been embraced by a younger demographic is still growing.
Marketing
Stop Spending So Much Money on Lead Generation and Do This Instead
Always chasing sales, leads and customers is not the way to grow a business.
Business Funding
Startups That Chase Big Investment Rounds Are Focusing on the Wrong Thing
Forget fundraising. Build your customer pipeline instead.
By Scott Brown
Marketing
Emotional Connectivity: The Secret to Million-Dollar Marketing Success
Give your customers helpful information to drive their decision-making, and they'll give you their business -- and their loyalty.
By Gene Hammett
Building a Business
Want to Get More Clients? Get More Specific About How You Can Help, Not More Generic.
You can only help people who recognize they have a problem.
Building a Business
When This Company Stopped Selling Directly, Its Customer Base Increased by 700 Percent
Updater realized it would better serve its customers by establishing industry partners who could facilitate referrals when they'd be needed most.
Building a Business
4 Lessons U.S. Entrepreneurs Can Learn From Latin American Startup Culture
Startups in Latin America have to be extra scrappy to build their ventures.