Many business owners understand the need to use automation to grow, but there's not as much awareness about implementing customer lifecycle automation.
In the intricate tapestry of business metrics, CAC stands out not just as a measure but as a philosophy, guiding businesses toward both profitability and meaningful customer engagement.
This Startup Is Reinventing the Yellow School Bus. Here's Its Playbook for Winning Over the Hardest Customers (Like Public Schools).
Zūm started out selling its "Uber for kids" service to parents. But then its founder realized they could sell to school districts, and have a much bigger impact. Of course, that was easier said than done.
Companies spend big budgets on promoting products, but sales come from focusing on what really drives decisions.
There are several avenues (and reasons) for a small company to level-up through a merger or an acquisition.
Entrepreneurs, investors, marketers and business leaders should consider incorporating eBooks and whitepapers into their startup marketing strategy today.
This model is a means for entrepreneurs to venture into new fields and acquisitions.
Search funds provide a means for entrepreneurs to search for, acquire, manage and grow a company.
Rather than focus on your own enthusiasm for your products and services, focus on what will make your customer enthusiastic.
Quick wins are great in UA, but it's better to think long-term and focus on people that demonstrate greater lifetime value.
The next 3-5 years will remain a very exciting time to be a founder given the funding landscape, access to technology but what will be a challenge for founders is recruiting & retaining good talent and living up to valuation expectations: Prantik Mazumdar
As the festive season brings a flurry of orders, increased customer queries, skyrocketing order volumes, and return requests alongside the heightened sales and revenue, managing all of it efficiently can be an overwhelming task
Brit Morin shares her three key strategies for defining a target audience and communicating with it.