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Customer Loyalty

Customer Service

Does Your Startup Need a Competitive Advantage? Here Are 4 Things That Every Consumer Craves

Fulfilling customers' needs and desires should always be job No. 1 for your business.

Doing Right by the Animals Used in Food Products Is a Costly But Worthy Business Investment

More and more consumers want to know the source of the products they buy, so it's on business owners to use the best ingredients.

3 Ways to Build the Rewards Program Customers Want

To earn your customers' devotion, remember that loyalty is a two-way street. To get it, you've got to give it.

How To Win in Today's Amazon World

Create a brand that will inspire customer loyalty across all platforms, both online and off.

How We Analyzed the Nuts and Bolts of 'Good Sales Methodology' and Merged 15 CRMs Into One Effective Solution

In the end, a CRM is just a tool. What your company really needs is a consistent sales methodology that guides your actions.

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How You Can Build Long Lasting Customer Relationships

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Customer Loyalty

The New Strategy for Lifetime Loyalty: Balancing 'Products' and 'Services'

Take a page from these successful brands and balance products and services to create a compelling brand experience. Your customers will thank you with their loyalty.
Customer Experience

4 Ways to Give Your Customers More Control

No one likes to be told what to do. When you let your customers have it their own way, you might just have them for life.
Baseball

Why Baseball's Firings of Scouts Is a Cautionary Tale for Business

Today, successful teams like the Red Sox and the Yankees may analyze a potential player with analytics. But they also ask their scouts' opinions, as well.
Success Stories

These 11 Entrepreneurs Broke All the Rules -- and Achieved Great Success

Rules are made to be broken, right? Take inspiration from these founders, who trusted their gut and reaped the benefits.
Customer Relationship Management

How CRMs Can Spark (or Continue) Fast Growth

Not long ago, customers controlled how and when they interacted with brands. CRM tools have finally put companies in charge of customer relationships.

Building Reputational Capital Is a Must for Succeeding as a Cannabis Brand

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Customer Retention

3 Essentials for Building a Loyal Customer Base

Contrary to popular belief, brand loyalty is alive and well -- but you do have to earn it first.