Customer Loyalty

Customer Relationship Management

How CRMs Can Spark (or Continue) Fast Growth

Not long ago, customers controlled how and when they interacted with brands. CRM tools have finally put companies in charge of customer relationships.

Building Reputational Capital Is a Must for Succeeding as a Cannabis Brand

Customers can buy whatever you sell from somebody else. They'll decide based on your reputation.
Customer Retention

3 Essentials for Building a Loyal Customer Base

Contrary to popular belief, brand loyalty is alive and well -- but you do have to earn it first.
Customer Retention

What NASCAR's Declining Popularity Can Teach Us About Responding to a Changing Market

In February last year, the Daytona 500, the NASCAR season opener, drew a Nielsen Rating of only 5.3. That was an all-time low.
Customer Service

Is Your Customer Support on Life Support?

Revive it with these three principles of outstanding and consistent customer service: culture, data/tools and care.
Customer Experience

Customer Experience Is How You Can Differentiate Your Brand

Customers have nearly limitless choices. How you treat them is more important than marginal differences in price.
Cryptocurrency

3 Applications of Cryptocurrency Beyond Peer-to-Peer Payments

Digital currency isn't just a new way to pay; it's a new way to play the game of business.
Branding

4 Branding Lessons From Nike's Colin Kaepernick Ad

The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base.
Finding Customers

In Order for Your Business to Grow, You Need to Turn Down Customers

While it may seem counterintuitive, focusing on the right customers for your service or product is necessary for long-term success.
User Experience

Stop Trying to Build the Next Salesforce and Build User Value Instead

We're in the throes of a shift in the way applications are designed and consumed, and it is about to give the user even more power.

Building a Solid Foundation for Your Cannabis Brand Is Step One to Success

Establishing a strong brand will guide hard business decisions, attract loyal customers and help you avoid costly mistakes.
Customer Service

The $62 Billion Reason to Improve Your Customer Experience

There's a huge payoff to having a culture focused on outstanding customer experience. To get there, you need to do these four things.
Customer Service

If You Can't Solve a Customer Complaint in 10 Minutes, You're Doing It Wrong

It's time to invest in resolving customers' complaints quickly, easily and in the channels they prefer.
Customer Service

4 Simple Strategies That Will Help You Offer Excellent Customer Service

The story about Amazon and the PlayStation will warm your heart. It's also a great model for your company to follow.