Customer Loyalty

Customer Retention

5 Customer-Retention Tools Will Help Ensure That Your Customers Keep Loving You

Want to become a rockstar at building a base of loyal customers? Retention is key. And tools can help.
Customer Relationship Management

Your Customers Have Trust Issues. Here's How to Reassure Them.

In this era of 'fake news,' show customers who you really are: Stay true to yourself. Get personal. Expose your vulnerabilities.
Customer Experience

Believing Any of These 4 Customer-Experience Myths Could Sink Your Brand

There's a reason why Adidas' Boston Marathon 'congratulatory' email didn't kill the brand.
Customer Engagement

Why Your Business Should Be More Like Trader Joe's

You don't need to take shortcuts to make profits.
Customer Service

To Go Up Against Larger Competitors, This Business Leader Provides a Personal Touch

Countryside Bank, a community bank with six locations, thinks creatively about customer needs.
Customer Relationship Management

You'll Find the Best Leads in That CRM Software Nobody Is Really Using

Quit making introductory offers to strangers and start engaging with past customers happy they did business with you.
Customer Engagement

10 Innovative Ways to Excite Your Customers

Indifferent customers are likely to start shopping elsewhere.
Growth Strategies

Don't Be Complacent: 13 Proven Ways to Improve Your Business

The best time to tweak your business for the better is when everything is already going well.
Customer Loyalty

If You Want Customers to Be Passionate About Your Brand, Follow These 10 Commandments

You must connect with customers on an emotional level to become a 'passion brand.'
Finding Customers

How Do You Find Your First Customers?

The chairman of DocuSign explains how to turn a company's first customers into valuable ambassadors.
Customer Loyalty

To Keep Customers Loyal Trust That They Can Handle the Truth

You can't count on lifetime fans unless you've seeded your brand image with transparency. Create the kind of open dialogue with customers that fosters loyalty for the long haul.
Customer Loyalty

Ever Wonder Why YouTube Hasn't Destroyed America's Funniest Home Videos?

More than five million people watch the show every Sunday because it's very good at delivering what its audience wants.
Customer Engagement

5 Tips for Quickly Reducing Customer Churn

To increase loyalty, businesses must realize that their relationship with the customer does not end with closing a sale, that's where it actually begins.
Branding

How to Differentiate Your Brand With Customers Who Crave Experiences

One hotel brand found its guests want a special experience at each location.
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