The 5 Emotions That Drive Customer Loyalty
If you want a customer to be loyal to your brand, you need to establish a sense of familiarity.
When Good Sales Promotions Go Bad
Murphy's Law offers the insight, but only the best managers act in anticipation to mitigate its effects. Here's how.
Phil La Duke
Are You Looking to Make a Sale or Create a Customer?
Put sales on the backburner, and focus on increasing your customer lifetime value.
The Only 2 Things You Need for a Company Customers Won't Leave
Look for opportunities to provide a standout experience in everything so your customers will not want to look elsewhere.
5 Tips for Dealing with Unhappy Clients
If you simply demand pay, you will have won the battle and lost the war.
Doug and Polly White
Customer Loyalty Is Spelled N-P-S
NPS is a measurement tool that helps businesses gauge how likely customers are to refer others.
3 Things About Customer Experience You Can Learn From Drybar
The rapid growth of Drybar in its hair-styling niche proves once more that customer experience is the cornerstone of business success.
They'll Always Be Royals: 3 Steps to Treating Customers Right
Aiming for just 'good' or 'average' customer service? You may as well route potential customers directly to your competitors.
Demanding Customers Are the Ones Who Motivate Innovation
Having a direct connection to customers is extremely energizing and motivating.
Chipotle's Loyalty Program Is Broken and Here's Why
Customer loyalty programs for brick-and-mortar businesses offer a great quid pro quo: crucial customer information.
3 Ways Restaurant CRM Is Going to Change Your Next Night Out
Don't be weirded out if everyone at that new eatery you're visiting knows your name. It's technology, baby.
Dear Uber: Reward Your Loyal Customers
I love the ride-sharing company, but it doesn't seem to love me back. So, don't be like Uber; acknowledge and reward your loyal customers.
5 Ways Small-Business Owners Can Improve Customer Retention
Applying these five tips can help mold your daily business routines as well as build your brand image.
The 5-Level Approach to Building a Community of Fans for Your Business
Learn how to develop a following of fans who will be loyal to your company.
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