Customer Loyalty: Page 9

Starting a Business

How You Can Build Long Lasting Customer Relationships

Here are three ways you can create a customer experience that will develop fans of your business for life.

Growing a Business

How to Use 'the Law of Reciprocity' to Build Better Business Relationships

Building trust with customers is key, of course. But how do you do that?

Growing a Business

The New Strategy for Lifetime Loyalty: Balancing 'Products' and 'Services'

Take a page from these successful brands and balance products and services to create a compelling brand experience. Your customers will thank you with their loyalty.

Growing a Business

4 Ways to Give Your Customers More Control

No one likes to be told what to do. When you let your customers have it their own way, you might just have them for life.

Growing a Business

Why Baseball's Firings of Scouts Is a Cautionary Tale for Business

Today, successful teams like the Red Sox and the Yankees may analyze a potential player with analytics. But they also ask their scouts' opinions, as well.

Growing a Business

How CRMs Can Spark (or Continue) Fast Growth

Not long ago, customers controlled how and when they interacted with brands. CRM tools have finally put companies in charge of customer relationships.

Marketing

3 Essentials for Building a Loyal Customer Base

Contrary to popular belief, brand loyalty is alive and well -- but you do have to earn it first.

Franchises

Qualities You must have for a Successful Franchise Business

Establishing and growing a franchise business requires great effort that could sometime be a daunting task

Growing a Business

What NASCAR's Declining Popularity Can Teach Us About Responding to a Changing Market

In February last year, the Daytona 500, the NASCAR season opener, drew a Nielsen Rating of only 5.3. That was an all-time low.

Leadership

Is Your Customer Support on Life Support?

Revive it with these three principles of outstanding and consistent customer service: culture, data/tools and care.

Marketing

How to Keep Your German Customers Happy

Is expanding to Germany even worth it?

Cryptocurrency / Blockchain

3 Applications of Cryptocurrency Beyond Peer-to-Peer Payments

Digital currency isn't just a new way to pay; it's a new way to play the game of business.

Branding

4 Branding Lessons From Nike's Colin Kaepernick Ad

The initial outrage cost Nike some customers but sealed its relationship with a much larger, and growing, customer base.

Growing a Business

In Order for Your Business to Grow, You Need to Turn Down Customers

While it may seem counterintuitive, focusing on the right customers for your service or product is necessary for long-term success.