Customer Loyalty

News and Articles About Customer Loyalty

The Secret to Long-Term Customer Loyalty Is an Easy Return Policy
Customer Experience

The Secret to Long-Term Customer Loyalty Is an Easy Return Policy

Online businesses must plan for returns as a pillar of their brand's larger customer experience.
Maria Haggerty
5 Lessons to Learn from T-Mobile CEO John Legere
Customer Experience

5 Lessons to Learn from T-Mobile CEO John Legere

T-Mobile benefits because of how its CEO presents himself.
Jonathan Long
The 5 Emotions That Drive Customer Loyalty
Customer Experience

The 5 Emotions That Drive Customer Loyalty

If you want a customer to be loyal to your brand, you need to establish a sense of familiarity.
Larry Alton
When Good Sales Promotions Go Bad
Customer Experience

When Good Sales Promotions Go Bad

Murphy's Law offers the insight, but only the best managers act in anticipation to mitigate its effects. Here's how.
Phil La Duke
Are You Looking to Make a Sale or Create a Customer?
Customer Experience

Are You Looking to Make a Sale or Create a Customer?

Put sales on the backburner, and focus on increasing your customer lifetime value.
Daniel Newman
The Only 2 Things You Need for a Company Customers Won't Leave
Customer Experience

The Only 2 Things You Need for a Company Customers Won't Leave

Look for opportunities to provide a standout experience in everything so your customers will not want to look elsewhere.
Jason Forrest
5 Tips for Dealing with Unhappy Clients
Customer Experience

5 Tips for Dealing with Unhappy Clients

If you simply demand pay, you will have won the battle and lost the war.
Doug and Polly White
Customer Loyalty Is Spelled N-P-S
Customer Experience

Customer Loyalty Is Spelled N-P-S

NPS is a measurement tool that helps businesses gauge how likely customers are to refer others.
Todd Latz
3 Things About Customer Experience You Can Learn From Drybar
Customer Experience

3 Things About Customer Experience You Can Learn From Drybar

The rapid growth of Drybar in its hair-styling niche proves once more that customer experience is the cornerstone of business success.
Kevin Bobowski
They'll Always Be Royals: 3 Steps to Treating Customers Right
Customer Experience

They'll Always Be Royals: 3 Steps to Treating Customers Right

Aiming for just 'good' or 'average' customer service? You may as well route potential customers directly to your competitors.
Naveen Rajdev
Demanding Customers Are the Ones Who Motivate Innovation
Customer Experience

Demanding Customers Are the Ones Who Motivate Innovation

Having a direct connection to customers is extremely energizing and motivating.
Peter Scocimara
Chipotle's Loyalty Program Is Broken and Here's Why
Customer Experience

Chipotle's Loyalty Program Is Broken and Here's Why

Customer loyalty programs for brick-and-mortar businesses offer a great quid pro quo: crucial customer information.
Zach Goldstein
3 Ways Restaurant CRM Is Going to Change Your Next Night Out
Customer Experience

3 Ways Restaurant CRM Is Going to Change Your Next Night Out

Don't be weirded out if everyone at that new eatery you're visiting knows your name. It's technology, baby.
Greg Hong
Dear Uber: Reward Your Loyal Customers
Customer Experience

Dear Uber: Reward Your Loyal Customers

I love the ride-sharing company, but it doesn't seem to love me back. So, don't be like Uber; acknowledge and reward your loyal customers.
Elliot Tomaeno