Customer Loyalty

Accelerate Growth by Seeing Your Business Through Your Clients' Eyes

Being a client of my company before becoming its CEO helped me take the business to new heights.

How to Build Brand Awareness and Loyalty

There are a number of elements that must come together to create a brand identity that resonates and lingers in a target market's memory.

A Loyal Brand Attracts Loyal People

Interview with Fresh & Co. CEO George Tenedios about the importance of mentorship, building a dedicated team, and how hospitality is a labor of love.

3 Secret Reasons Why Your Brand Needs a Rewards Program

As brands constantly invent new ways to engage with their audience, customers are rising to the challenge and are concurring with new technology faster.

Use These Strategies From Apple, Starbucks and Adidas to Build Long-Term Customer Loyalty -- And Don't Make Amazon's Mistake

Building long-term customer loyalty is a difficult proposition, requiring more sustained effort than it does to merely attract customers. Most successful companies rely on these three principles to secure it.

Marco Ludwig

Branding Is More Than an Accessory: It's the Foundation of Any Business

Developing a strong brand is crucial to a business's success. You run the risk of losing your company's identity without a branding strategy.

Jessica Wong

Consistency That Keeps Customers Coming Back

Brick 3 Pizza Owner Demetri shares the secret behind making food your customers want to eat 6 days a week and managing a staff that welcomes customers in like family.

Beyond Art and Crazy Tweets: NFT Rewards Will Revamp Customer-Loyalty Programs

Artists have already found great success using NFTs to connect with fans, so it makes sense for businesses to follow suit.

Ariel Shapira

Checking in With Your Crew and Customers

This week we speak to Rey Alaniz, third generation roofer and franchise owner of Eagle Eye Contracting Services, on what it takes to get repeat business from customers.

The Superior Way Seasoned Business Owners Can Grow Their Revenues

Though frequently overlooked, reactivating former customers may be the simplest option for business owners looking to quickly ramp up without breaking the bank.

Kevin Wessels

5 Ways to Build Highly Valuable Brand Loyalty

Brand loyalty is critical when it comes to growing a successful business. Here's how to make it happen.

Jonathan Riff