Customer Loyalty

Growing a Business

Discounts and Deals Used to Be Enough to Make Loyal Customers — But Not Anymore. This Is What You Need Now.

Building brand loyalty today requires more than just low prices, discounts, deals and referrals for deeper, lasting relationships with customers.

Growing a Business

Online Shopping Innovations: 8 Ways to Improve Customer Loyalty in the Retail Sector

Here's how you can improve your customer retention in 2024.

Business Process

This is What is Missing From Your Customer Experience Playbook

One-size-fits-all customer experience playbooks don't exist — and for good reason. Every business has distinct customers with distinct feelings, needs and preferences.

Branding

Your Customers Won't Trust You Unless You Embrace These 5 Strategies

Starting with a base of trustworthiness, truthfulness, and moral principles will attract people to your brand and encourage them to become dedicated, loyal customers for the long haul.

Leadership

Tech Overload Will Destroy Your Customer Relationships. Are You Guilty of Using Too Much Tech?

Technology's value in our world is undeniable. However, there can be a point where it is ineffective and possibly counterproductive. See where it can negatively impact your product, brand, and business.

Growing a Business

Why Your Company Needs to Rethink Its Purpose to Acquire Loyal Customers — And Drive More Sales.

The traditional path of finding a niche and competing on quality or price will no longer work. If you want true enduring and evangelical customer loyalty, deliver a product or service that connects with your customers on an emotional level.

Growing a Business

3 Effective Engagement Tactics to Help Small Businesses Create Authentic Connections With Customers

Enhance your customer experience and foster stronger customer relationships using these three strategies.

Growing a Business

3 Strategies to Keep Your Customers Coming Back For More

The critical risk area for losing a guest varies, depending on the industry and the individual guest's experience, but three main touch points offer opportunities to reinforce loyalty. Just remember that they can also drive guests away if not done right.

Growing a Business

5 Ways to Build and Maintain Strong Agency-Client Relationships in a Competitive Market

Strategies for marketing, advertising and PR firms to build solid, long-lasting client relationships — crucial for achieving high retention rates and revenue growth.

Growing a Business

Successful Brands Use These 4 Radical Practices to Attract Loyal Customers

If you're ready to foster true customer loyalty and propel sustainable growth, it's time to embrace radical transparency across your organization.

Employee Experience & Recruiting

The 3 Keys Needed to Improve Your Employee Loyalty and Retention

Listening and acting with intention and transparency can drive a truly happy workplace.

Growing a Business

5 Innovative Ways to Give Your Customers the Personalized Experiences They Want

How to provide unique, personalized experiences that enhance customer satisfaction, foster brand loyalty and boost revenue.

Growing a Business

3 Customer Service Trends to Follow this Year

With customer service as important as ever, these three trends can keep your customers happy and your business successful

Marketing

Ensure Customer Loyalty By Hyperfocusing on These Customer Needs

Meeting the customer's needs doesn't always mean they'll come back. You have to know what makes them feel successful more than they do.

Marketing

My Wife's Nutritionist Gets Better Sales Than You — Here's Why.

Selling is not easy, but it gets a lot easier if you learn from my wife's new nutritionist.