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Customer Loyalty

Reward Programs

3 Ways to Build the Rewards Program Customers Want

To earn your customers' devotion, remember that loyalty is a two-way street. To get it, you've got to give it.

How To Win in Today's Amazon World

Create a brand that will inspire customer loyalty across all platforms, both online and off.

How We Analyzed the Nuts and Bolts of 'Good Sales Methodology' and Merged 15 CRMs Into One Effective Solution

In the end, a CRM is just a tool. What your company really needs is a consistent sales methodology that guides your actions.

The Journey to Negative Churn: How You Can Get There by Going the Extra Mile

While sales and marketing are key to gaining and retaining customers, that won't be possible if you don't commit to continuous product improvement.

How You Can Build Long Lasting Customer Relationships

Here are three ways you can create a customer experience that will develop fans of your business for life.

More From This Topic

Reciprocity

How to Use 'the Law of Reciprocity' to Build Better Business Relationships

Building trust with customers is key, of course. But how do you do that?
Customer Loyalty

The New Strategy for Lifetime Loyalty: Balancing 'Products' and 'Services'

Take a page from these successful brands and balance products and services to create a compelling brand experience. Your customers will thank you with their loyalty.
Customer Experience

4 Ways to Give Your Customers More Control

No one likes to be told what to do. When you let your customers have it their own way, you might just have them for life.
Baseball

Why Baseball's Firings of Scouts Is a Cautionary Tale for Business

Today, successful teams like the Red Sox and the Yankees may analyze a potential player with analytics. But they also ask their scouts' opinions, as well.
Ready For Anything

These 11 Entrepreneurs Broke All the Rules -- and Achieved Great Success

Rules are made to be broken, right? Take inspiration from these founders, who trusted their gut and reaped the benefits.
Customer Relationship Management

How CRMs Can Spark (or Continue) Fast Growth

Not long ago, customers controlled how and when they interacted with brands. CRM tools have finally put companies in charge of customer relationships.

Building Reputational Capital Is a Must for Succeeding as a Cannabis Brand

Customers can buy whatever you sell from somebody else. They'll decide based on your reputation.
Customer Retention

3 Essentials for Building a Loyal Customer Base

Contrary to popular belief, brand loyalty is alive and well -- but you do have to earn it first.
Customer Retention

What NASCAR's Declining Popularity Can Teach Us About Responding to a Changing Market

In February last year, the Daytona 500, the NASCAR season opener, drew a Nielsen Rating of only 5.3. That was an all-time low.
Ready For Anything

Is Your Customer Support on Life Support?

Revive it with these three principles of outstanding and consistent customer service: culture, data/tools and care.