Don't Mistake a Frequent Customer With a Loyal Customer
4 min read
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Earning Customer Loyalty With a Discount Is Not the Same as Competing on Price
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T-Mobile benefits because of how its CEO presents himself.
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If you want a customer to be loyal to your brand, you need to establish a sense of familiarity.
When Good Sales Promotions Go Bad
Murphy's Law offers the insight, but only the best managers act in anticipation to mitigate its effects. Here's how.
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Put sales on the backburner, and focus on increasing your customer lifetime value.
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Look for opportunities to provide a standout experience in everything so your customers will not want to look elsewhere.
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