Data Analysis

News and Articles About Data Analysis

The Big Deal About Big Data for Small Business
Big Data

The Big Deal About Big Data for Small Business

Follow these strategies to harness the power of big data for your business.
Carol Roth
Study the Data But Then Trust Your Gut
Marketing Bootcamp

Study the Data But Then Trust Your Gut

Data drives marketing but intuition, experience and judgment are what makes sense of the data.
Jim Joseph
How Tech Is Becoming an Integral Player in Energy Solutions
Performance Ignited

How Tech Is Becoming an Integral Player in Energy Solutions

Analytics are shaping decisions about where and how energy producers tap natural resources and how we can build our greener future.
David Koji
4 Ways to Find Out How People Found Your Site on Google
Data Analysis

4 Ways to Find Out How People Found Your Site on Google

Knowing consumer search habits is a must for online marketers.
Joe Shervell
3 Steps to Profit With Shared Data Experiences
Big Data

3 Steps to Profit With Shared Data Experiences

As IoT connectivity expands, businesses can reap the benefits by harnessing deep integration of shared data.
Q Manning
Marketing In the Era of Consumer-Led Change
Marketing Bootcamp

Marketing In the Era of Consumer-Led Change

The speed and sweep of social movements in the age of social media offer many lessons for marketers.
Suresh Vittal
Don't Waste Your Budget on a Social Influencer -- Use Data Instead
Marketing Bootcamp

Don't Waste Your Budget on a Social Influencer -- Use Data Instead

A data-driven strategy teaches a business about its customers' motivations and interests, helping it build an engaged community.
Deren Baker
3 Secrets to Finding High-Growth Consumer Groups
Marketing Bootcamp

3 Secrets to Finding High-Growth Consumer Groups

The consumers who can drive high growth are right in front of marketers who seem unable to see them.
César Melgoza
These Healthcare Data Companies Earn Millions by Making Employees Healthier, Saving Their Employers Boatloads of Money
Performance Ignited

These Healthcare Data Companies Earn Millions by Making Employees Healthier, Saving Their Employers Boatloads of Money

Like everything else, your health information is moving online. A growing class of companies are delivering ever more personalized medical advice as a result.
Catherine Clifford
Why the PR Industry Must Become More Data Focused
Marketing Bootcamp

Why the PR Industry Must Become More Data Focused

Chief marketing officers in other industries are mulling tremendous troves of data. Why not PR firms?
Zach Cutler
Why Entrepreneurs Should Look Beyond Big Data
Make More Happen

Why Entrepreneurs Should Look Beyond Big Data

Big Data is sexy, but entrepreneurs may have more to gain by using their intuition.
Dorie Clark
Analyzing the Science Behind Customer Loyalty
Customer Experience

Analyzing the Science Behind Customer Loyalty

Four tools to put the power of Big Data to work when it comes to building a robust and loyal customer base.
Chris Poelma
You Don't Have to Be a Rocket Scientist to Hire the Right Data Scientist
Data Scientists

You Don't Have to Be a Rocket Scientist to Hire the Right Data Scientist

They're the hottest new employees in business, but finding the right one is an art.
Ian Swanson
Phone Analytics Are Changing the Future of Marketing
phone analytics

Phone Analytics Are Changing the Future of Marketing

With a deeper understanding of what happens with customers on the phone, your business can gain more of a competitive edge.
Lucinda Watrous