Data Analysis

How to Integrate Data-Driven Content Marketing Into Your Content Strategy

The meteoric rise in the impact of content in the role of business has led to businesses maximizing content marketing in different dimensions. With the dependence on data as a critical driver for business growth, ahead lies a goldmine waiting to be explored.

Using MarketBeat Market Data Tools To Find Strong Stocks in a Bear Market

A bear market occurs when the underlying stock or index falls at least 20% from its highs for more than 60-days. Find stocks using MarketBeat tools.

Jea Yu

3 Ways to Utilize Data to Boost Your Bottom Line

Data has an infinite number of use cases that can vary wildly from organization to organization, but there are some core principles that can enable you to enhance your business and create value through data.

Nick Jordan

Noah Glass of Olo on Having a 'Day 1' Mindset

Interview with the CEO and founder of restaurant SaaS company Olo about using data to make every guest feel like a regular, on-demand commerce, and why they 'Embrace The Suck'.

Analyzing Customer Behavior Can Shape Your Future Marketing Campaigns

Seven steps to understanding your customers' needs, wants, and motivations.

The Demise of Third-Party Cookies: Retaining the Sweet Spot

Despite delays and hurdles, the third-party cookie is still on death row. What happens after it is gone? What new strategies will digital marketers need to put in place to continue with the cookie's advantages?

Kartik Anand

Why Businesses Should Take a Cultured Approach to Data

Becoming data-driven is a cultural shift that has to be supported by technical progress, not the other way around.

How to Lead With Empathy Powered by Data

Take a look at three essential considerations for implementing a workforce analytics platform that will help you lead with more empathy and better data.

Ramon Chen

The Shocking Ways Data Bias Makes Women 'Irrelevant,' and What We Can Do to Stop It

Ways in which research and "standards" - from heathcare to urban planning - have long skewed towards men and their perspectives: how to change them for the betterment of women, and the world.

Every Business Can Work More Efficiently With Better Data

Learn Python, cluster analysis, data visualization, and more.

The 5 Critical Components of a Great Customer Journey Map

From clear goals and actionable insights to an omnichannel view of the customer experience, how to fashion this pivotal business building block.