Data Analysis

News and Articles About Data Analysis

Connected Car Data Is the New Oil
Self-Driving Cars

Connected Car Data Is the New Oil

In three years, automakers could make more money from connected vehicle data than car sales.
Aggregate Data to Grasp the Whole Customer Journey
America's Small Business Heroes

Aggregate Data to Grasp the Whole Customer Journey

Without a holistic view of the customer experience, conversion funnels are inefficient. Marketers who truly know their customers can better cater to their needs, convert them and then identify opportunities to upsell and cross-sell them.
Randy Antin
3 Marketing Lessons I Learned From Chasing Fugitives
Marketing

3 Marketing Lessons I Learned From Chasing Fugitives

The CBS show 'Hunted' is, at its core, all about getting into the minds (and computers and phones) of strangers -- sound familiar?
Katherine Keller
5 Misconceptions Small-Business Owners Have About Big Data
Big Data

5 Misconceptions Small-Business Owners Have About Big Data

From increasing customer loyalty to improving inventory management to strengthening B2B relationships, let data help your business.
Nicole Leinbach Reyhle
AI Bots Are Encouraging Brand Marketers to Use AI
Chatbots

AI Bots Are Encouraging Brand Marketers to Use AI

Bots are available now to bring the power of AI to your brand.
Murray Newlands
Stand Toe to Toe With Legacy Giants by Investing in a Data Strategy
Data Analysis

Stand Toe to Toe With Legacy Giants by Investing in a Data Strategy

For companies looking to box with the heavyweights, a good data strategy is essential.
Daniel Wesley
The Hidden Advantages Data-Driven Sales Teams Have
Sales Strategies

The Hidden Advantages Data-Driven Sales Teams Have

After crunching your own numbers, you're guaranteed to uncover new and unique ways to grow your business.
Danny Wong
The Secret to Outpacing Your Rival? Competitive Insights.
Data Analysis

The Secret to Outpacing Your Rival? Competitive Insights.

Entrepreneurs live to innovate and to stay a step ahead. Here's how to use data to keep competitors in your rearview mirror and make it happen.
Jim Fowler
Why Fintech Has Failed to Supplant Big Banks - So Far
Financial Tech

Why Fintech Has Failed to Supplant Big Banks - So Far

In round one, it all came down to cost of capital, but soon a second wave of fintech firms will properly exploit their technological advantage.
Toby Russell
6 Skills You Can Learn Online for a Lucrative and Productive 2017
online learning

6 Skills You Can Learn Online for a Lucrative and Productive 2017

Expand your skill sets to be desirable in the job market.
Richard Agu
Death to Automation: Bring Back the Humans
Marketing Success

Death to Automation: Bring Back the Humans

In sales and marketing, the human element is crucial.
Jen Spencer
Does Open Data Really Empower Consumers?
Big Data

Does Open Data Really Empower Consumers?

Open data is helping with projects as diverse as city parking, energy use and medical treatments. Can it help your business?
Pratik Dholakiya
Beat the Marketing Competition With Data Analysis
Data Analysis

Beat the Marketing Competition With Data Analysis

Entrepreneurs mistakenly think, "The more data, the more insight." But diving into a sea of unexamined data can actually harm more than benefit an organization.
Deren Baker
4 Ways Big Data Will Disrupt Animal Testing in Biomedical Research
Big Data

4 Ways Big Data Will Disrupt Animal Testing in Biomedical Research

The use of big data can protect both animals and humans who participate in drug trials.
Ayodeji Onibalusi
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