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Data Analysis

Reward Programs

3 Ways to Build the Rewards Program Customers Want

To earn your customers' devotion, remember that loyalty is a two-way street. To get it, you've got to give it.

Staying Ahead of the Curve: How the Customer Experience Is Evolving

Abandoned but not alone, BlackBerry shows us all that the customer experience is everything. The smartest businesses anticipate customer needs before they manifest.

How Did Ulysses S. Grant Make Life-and-Death Decisions? Very Quickly.

Grant waited until he had all the available facts but not a minute longer.

This Is Why You Should (Almost) Always Go for It on Fourth Down But Seldom Do

Loss aversion makes football coaches and business leaders timid when the data says they should be bold.

Getting Into Entrepreneurial Shape Means Working Your Mind

Simple mind exercises may help burnout.

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Which Analytics Do You Really Need?

Descriptive? Diagnostic? Predictive? Prescriptive? Here's how to design your own analytics agenda