Demographics: Page 2
Here's What the Future of Work Looks Like to Millennials and Generation Z (Infographic)
A snapshot of what the newest members of the workforce want out of their careers.
Effective Marketers Sell to Customers on Both the Product and the Brand
Each perspective fills a different need for your market.
Why Entrepreneurs Must Research Market Size
Reasonably and thoughtfully estimating an idea's potential market size is a key step to successfully bringing an idea to market.
Who Exactly Are Uber's Drivers?
As the ridesharing technology megalith continues to add billions to its coffers, here's a breakdown on Uber's drivers and what motivates them to work for the service.
Do Brands Need to 'Speak American'?
Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.
Apologizing Is Not Great Customer Service, Only Fixing the Problem Is
Research shows people grow impatient repeatedly hearing "I'm sorry'' while waiting for a solution. Actions really do speak louder than words.
Advertising's Next Frontier: Retroactive Product Placement
Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
Demographics Alone Are Not Enough to Position a Brand
Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
The Better You Know Your Customer, the Better You Can Position Your Brand
Collect as much information as you can on your target market so you can create a rich statement and experience.
8 Ways to Make Your Marketing Message Stand Out
Your customers are exposed to thousands of marketing messages every day. Here's how you can get yours the attention it deserves.
Google Is Actually More Diverse Than You Think
Sixty-one percent of the company's employees are white, compared to 66 percent of the of the overall U.S. labor force.
'Me-Commerce' Is Here to Stay. Here's How to Capitalize On It. (Infographic)
As the marketing onslaught proliferates, consumers -- more than anything -- want to feel like individuals.
How 'Raising the Roof' Heightened This Restaurant's Brand
The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
New Study Details Who Is Using Social Media and When
These demographic statistics on Twitter, Facebook, LinkedIn and other sites can help you kick up your marketing a notch or two this year.
Analytics Platform Focuses on the Only Stat That Matters: Revenue
Mixpanel offers a Revenue Analytics tool that allows businesses to measure a customer's "lifetime value."