Demographics

Branding

How Spider-Man Can Help Your Brand Keep Its Edge

Want better branding? Stop thinking about web design, and start thinking about web slinging.

All I Know About Marketing I Learned From Margaritas

Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.

Seniors Are a Huge Market but Stop Trying to Scare Them Into Buying

Fear-based marketing to seniors was probably already outdated in the days of "I've fallen and can't get up."

Never Say 'Millennials' Again -- They're Not a Single Demographic!

It's time to ditch the millennial demographic. Instead, focus on them as individuals, and market accordingly.

Why Instagram Won 2016 and Snapchat Didn't

A robust set of specialty features and high-quality content make Instagram a smart fit for business and equally fun for downtime. Here's how the platform is expanding its reach across different demographics.

More From This Topic

Millennials

Most Grads Say College Taught Them Few Critical Thinking Skills

Millennials find that what they learned getting their degree is only the beginning of what they need to know to succeed in the workplace.
Millennials

5 Ways to Make Your Office Millennial Friendly

Your company can no longer afford to ignore what this demographic wants.
Millennials

Here's What the Future of Work Looks Like to Millennials and Generation Z (Infographic)

A snapshot of what the newest members of the workforce want out of their careers.
Branding

Effective Marketers Sell to Customers on Both the Product and the Brand

Each perspective fills a different need for your market.
Market Research

Why Entrepreneurs Must Research Market Size

Reasonably and thoughtfully estimating an idea's potential market size is a key step to successfully bringing an idea to market.
Uber

Who Exactly Are Uber's Drivers?

As the ridesharing technology megalith continues to add billions to its coffers, here's a breakdown on Uber's drivers and what motivates them to work for the service.
Marketing

Do Brands Need to 'Speak American'?

Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.
Customer Service

Apologizing Is Not Great Customer Service, Only Fixing the Problem Is

Research shows people grow impatient repeatedly hearing "I'm sorry'' while waiting for a solution. Actions really do speak louder than words.
Advertising

Advertising's Next Frontier: Retroactive Product Placement

Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
Marketing

Demographics Alone Are Not Enough to Position a Brand

Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.

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