More Posts on Demographics
Seniors Are a Huge Market but Stop Trying to Scare Them Into Buying
Fear-based marketing to seniors was probably already outdated in the days of "I've fallen and can't get up."
Never Say 'Millennials' Again -- They're Not a Single Demographic!
It's time to ditch the millennial demographic. Instead, focus on them as individuals, and market accordingly.
Most Grads Say College Taught Them Few Critical Thinking Skills
Millennials find that what they learned getting their degree is only the beginning of what they need to know to succeed in the workplace.
Here's What the Future of Work Looks Like to Millennials and Generation Z (Infographic)
A snapshot of what the newest members of the workforce want out of their careers.
Effective Marketers Sell to Customers on Both the Product and the Brand
Each perspective fills a different need for your market.
Apologizing Is Not Great Customer Service, Only Fixing the Problem Is
Research shows people grow impatient repeatedly hearing "I'm sorry'' while waiting for a solution. Actions really do speak louder than words.
Advertising's Next Frontier: Retroactive Product Placement
Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.