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worth-knowing

Here's What the Future of Work Looks Like to Millennials and Generation Z (Infographic)

A snapshot of what the newest members of the workforce want out of their careers.
Market Research

Why Entrepreneurs Must Research Market Size

Reasonably and thoughtfully estimating an idea's potential market size is a key step to successfully bringing an idea to market.
Uber

Who Exactly Are Uber's Drivers?

As the ridesharing technology megalith continues to add billions to its coffers, here's a breakdown on Uber's drivers and what motivates them to work for the service.
Take It From The Pros

Do Brands Need to 'Speak American'?

Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.
Customer Service

Apologizing Is Not Great Customer Service, Only Fixing the Problem Is

Research shows people grow impatient repeatedly hearing "I'm sorry'' while waiting for a solution. Actions really do speak louder than words.
Advertising

Advertising's Next Frontier: Retroactive Product Placement

Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
Marketing

Demographics Alone Are Not Enough to Position a Brand

Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
Take It From The Pros

The Better You Know Your Customer, the Better You Can Position Your Brand

Collect as much information as you can on your target market so you can create a rich statement and experience.
Marketing

8 Ways to Make Your Marketing Message Stand Out

Your customers are exposed to thousands of marketing messages every day. Here's how you can get yours the attention it deserves.