Demographics

News and Articles About Demographics

Never Say 'Millennials' Again -- They're Not a Single Demographic!
Marketing to Millennials

Never Say 'Millennials' Again -- They're Not a Single Demographic!

It's time to ditch the millennial demographic. Instead, focus on them as individuals, and market accordingly.
Erik Huberman
Why Instagram Won 2016 and Snapchat Didn't
Instagram Marketing

Why Instagram Won 2016 and Snapchat Didn't

A robust set of specialty features and high-quality content make Instagram a smart fit for business and equally fun for downtime. Here's how the platform is expanding its reach across different demographics.
Lesya Liu
Most Grads Say College Taught Them Few Critical Thinking Skills
Millennials

Most Grads Say College Taught Them Few Critical Thinking Skills

Millennials find that what they learned getting their degree is only the beginning of what they need to know to succeed in the workplace.
William Craig
5 Ways to Make Your Office Millennial Friendly
Inspiring Your Team

5 Ways to Make Your Office Millennial Friendly

Your company can no longer afford to ignore what this demographic wants.
Ray Gillenwater
Here's What the Future of Work Looks Like to Millennials and Generation Z (Infographic)
worth-knowing

Here's What the Future of Work Looks Like to Millennials and Generation Z (Infographic)

A snapshot of what the newest members of the workforce want out of their careers.
Nina Zipkin
Effective Marketers Sell to Customers on Both the Product and the Brand
Take It From The Pros

Effective Marketers Sell to Customers on Both the Product and the Brand

Each perspective fills a different need for your market.
Jim Joseph
Why Entrepreneurs Must Research Market Size
Market Research

Why Entrepreneurs Must Research Market Size

Reasonably and thoughtfully estimating an idea's potential market size is a key step to successfully bringing an idea to market.
Louis Foreman
Who Exactly Are Uber's Drivers?
Uber

Who Exactly Are Uber's Drivers?

As the ridesharing technology megalith continues to add billions to its coffers, here's a breakdown on Uber's drivers and what motivates them to work for the service.
Catherine Clifford
Do Brands Need to 'Speak American'?
Take It From The Pros

Do Brands Need to 'Speak American'?

Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.
Jason Falls
Apologizing Is Not Great Customer Service, Only Fixing the Problem Is
Customer Service

Apologizing Is Not Great Customer Service, Only Fixing the Problem Is

Research shows people grow impatient repeatedly hearing "I'm sorry'' while waiting for a solution. Actions really do speak louder than words.
Jason Maynard
Advertising's Next Frontier: Retroactive Product Placement
Advertising

Advertising's Next Frontier: Retroactive Product Placement

Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
Laura Entis
Demographics Alone Are Not Enough to Position a Brand
Marketing

Demographics Alone Are Not Enough to Position a Brand

Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
Jim Joseph
The Better You Know Your Customer, the Better You Can Position Your Brand
Take It From The Pros

The Better You Know Your Customer, the Better You Can Position Your Brand

Collect as much information as you can on your target market so you can create a rich statement and experience.
Jim Joseph
8 Ways to Make Your Marketing Message Stand Out
Marketing

8 Ways to Make Your Marketing Message Stand Out

Your customers are exposed to thousands of marketing messages every day. Here's how you can get yours the attention it deserves.
Al Lautenslager
OK

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