The Importance of Building Personas for Your Business
Personas are crucial to maximize the effectiveness of your marketing budget. Find out how exactly they can help your business and why you should take the time to build them.
U.S. Hispanic Consumers: A Demographic Revolution in the Corporate World
COVID-19 taught us the importance of proper planning, market research and, most importantly, having a deeper understanding of the consumers we serve.
How to Compete in a Competitive Industry
If you can come up with a truly unique idea, this is a gateway to success with enormous potential. With no competition, you'd have exclusive access to your target customers. But truly unique ideas are rare.
How Organizations are Revamping Their HR Policies to Suit the Changing Demographics of the Workforce
With the change in the composition of the workforce and their preferences, existing engagement models may not remain relevant for long
Exploring Cricket Advertising- The Programmatic Way
While digitization is a wonderful thing for the advertising world, here's the challenging part
Why Influencer Marketing is the Game Changer for Business
Influencer marketing is a product of many content-driven campaigns that have characterised the digital era up to this point
Things to Keep In Mind While Creating a Product for a Niche Market
High degree of detail and attention to clients' needs and requirements is the core of niche marketing.
All I Know About Marketing I Learned From Margaritas
Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.
Seniors Are a Huge Market but Stop Trying to Scare Them Into Buying
Fear-based marketing to seniors was probably already outdated in the days of "I've fallen and can't get up."
Never Say 'Millennials' Again -- They're Not a Single Demographic!
It's time to ditch the millennial demographic. Instead, focus on them as individuals, and market accordingly.
Why Instagram Won 2016 and Snapchat Didn't
A robust set of specialty features and high-quality content make Instagram a smart fit for business and equally fun for downtime. Here's how the platform is expanding its reach across different demographics.
Most Grads Say College Taught Them Few Critical Thinking Skills
Millennials find that what they learned getting their degree is only the beginning of what they need to know to succeed in the workplace.
5 Ways to Make Your Office Millennial Friendly
Your company can no longer afford to ignore what this demographic wants.
Here's What the Future of Work Looks Like to Millennials and Generation Z (Infographic)
A snapshot of what the newest members of the workforce want out of their careers.
Effective Marketers Sell to Customers on Both the Product and the Brand
Each perspective fills a different need for your market.