Marketing
Unpacking the Black Demographic Shift and Why Marketers Must Re-Examine Their Strategies
Why marketers must adopt new approaches that acknowledge and celebrate the rich diversity of this expanding demographic.
Demographics
Marketing
All I Know About Marketing I Learned From Margaritas
Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.
Marketing
Seniors Are a Huge Market but Stop Trying to Scare Them Into Buying
Fear-based marketing to seniors was probably already outdated in the days of "I've fallen and can't get up."
By David Inns
Marketing
Never Say ‘Millennials’ Again — They’re Not a Single Demographic!
It's time to ditch the millennial demographic. Instead, focus on them as individuals, and market accordingly.
Online Presence
Why Instagram Won 2016 and Snapchat Didn’t
A robust set of specialty features and high-quality content make Instagram a smart fit for business and equally fun for downtime. Here's how the platform is expanding its reach across different demographics.
By Lesya Liu
Thought Leaders
Most Grads Say College Taught Them Few Critical Thinking Skills
Millennials find that what they learned getting their degree is only the beginning of what they need to know to succeed in the workplace.
Building a Business
5 Ways to Make Your Office Millennial Friendly
Your company can no longer afford to ignore what this demographic wants.
Business News
Here’s What the Future of Work Looks Like to Millennials and Generation Z (Infographic)
A snapshot of what the newest members of the workforce want out of their careers.
By Nina Zipkin
Business Branding
Effective Marketers Sell to Customers on Both the Product and the Brand
Each perspective fills a different need for your market.
By Jim Joseph
Building a Business
Why Entrepreneurs Must Research Market Size
Reasonably and thoughtfully estimating an idea's potential market size is a key step to successfully bringing an idea to market.
Business News
Who Exactly Are Uber’s Drivers?
As the ridesharing technology megalith continues to add billions to its coffers, here's a breakdown on Uber's drivers and what motivates them to work for the service.
Marketing
Do Brands Need to ‘Speak American’?
Marketers are missing out on a cultural segment of U.S. population called out as the "New Heartland," report says.
By Jason Falls
Marketing
Apologizing Is Not Great Customer Service, Only Fixing the Problem Is
Research shows people grow impatient repeatedly hearing "I'm sorry'' while waiting for a solution. Actions really do speak louder than words.
Marketing
Advertising’s Next Frontier: Retroactive Product Placement
Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
By Laura Entis
Marketing
Demographics Alone Are Not Enough to Position a Brand
Marketers really need to know their customers, or risk coming off flat and factual. Build up the psychographics of your potential base.
By Jim Joseph
Building a Business
The Better You Know Your Customer, the Better You Can Position Your Brand
Collect as much information as you can on your target market so you can create a rich statement and experience.
By Jim Joseph
Building a Business
8 Ways to Make Your Marketing Message Stand Out
Your customers are exposed to thousands of marketing messages every day. Here's how you can get yours the attention it deserves.
Building a Business
Google Is Actually More Diverse Than You Think
Sixty-one percent of the company's employees are white, compared to 66 percent of the of the overall U.S. labor force.
By Laura Entis
Building a Business
‘Me-Commerce’ Is Here to Stay. Here’s How to Capitalize On It. (Infographic)
As the marketing onslaught proliferates, consumers -- more than anything -- want to feel like individuals.
By Geoff Weiss
Marketing
How ‘Raising the Roof’ Heightened This Restaurant’s Brand
The restaurant 1905 encompasses its brand in everything -- from its employees to expanding its physical presence.
Building a Business
New Study Details Who Is Using Social Media and When
These demographic statistics on Twitter, Facebook, LinkedIn and other sites can help you kick up your marketing a notch or two this year.
By Nina Zipkin
Marketing
Analytics Platform Focuses on the Only Stat That Matters: Revenue
Mixpanel offers a Revenue Analytics tool that allows businesses to measure a customer's "lifetime value."
Building a Business
U.S. Entrepreneurship Climbs to Highest Level in More Than a Decade (Infographic)
More than one in 10 Americans were developing their own business in 2012, according to the U.S. Global Entrepreneurship Monitor released today. Here's a look at the demographics of the community.
Thought Leaders
Why Americans Love Small Business
The latest studies show consumers are willing to pay more to buy from a small business than a big one. Here's a look at five reasons why Americans are rooting for entrepreneurs.
By Scott Shane
Entrepreneurs
Entrepreneurship Is a Midlife Game (Opinion)
Contrary to popular opinion and the media's fascination with young entrepreneurs, baby boomers are more likely to run their own businesses than 20-somethings.
By Scott Shane
Building a Business
How to Redefine Your Business in a New Market
Three ways entrepreneurs have refocused their companies for success by targeting a different audience -- and you can, too.
By Jane Porter
Marketing
Hacking the U.S. Census for Market Research
The every-decade survey can offer insights on demographics and competition for determining potential markets.
By Gwen Moran