Demographics

How Organizations are Revamping Their HR Policies to Suit the Changing Demographics of the Workforce

With the change in the composition of the workforce and their preferences, existing engagement models may not remain relevant for long

Armaan Seth

Exploring Cricket Advertising- The Programmatic Way

While digitization is a wonderful thing for the advertising world, here's the challenging part

Ashish Shah

Why Influencer Marketing is the Game Changer for Business

Influencer marketing is a product of many content-driven campaigns that have characterised the digital era up to this point

Amber Dermoudy

Things to Keep In Mind While Creating a Product for a Niche Market

High degree of detail and attention to clients' needs and requirements is the core of niche marketing.

All I Know About Marketing I Learned From Margaritas

Singer Jimmy Buffett can teach us all how to build a brand and engage our customers.

Seniors Are a Huge Market but Stop Trying to Scare Them Into Buying

Fear-based marketing to seniors was probably already outdated in the days of "I've fallen and can't get up."

David Inns

Never Say 'Millennials' Again -- They're Not a Single Demographic!

It's time to ditch the millennial demographic. Instead, focus on them as individuals, and market accordingly.

Erik Huberman

Why Instagram Won 2016 and Snapchat Didn't

A robust set of specialty features and high-quality content make Instagram a smart fit for business and equally fun for downtime. Here's how the platform is expanding its reach across different demographics.

Lesya Liu

Most Grads Say College Taught Them Few Critical Thinking Skills

Millennials find that what they learned getting their degree is only the beginning of what they need to know to succeed in the workplace.

William Craig

5 Ways to Make Your Office Millennial Friendly

Your company can no longer afford to ignore what this demographic wants.

Ray Gillenwater

Here's What the Future of Work Looks Like to Millennials and Generation Z (Infographic)

A snapshot of what the newest members of the workforce want out of their careers.

Nina Zipkin

Effective Marketers Sell to Customers on Both the Product and the Brand

Each perspective fills a different need for your market.

Jim Joseph