Demographics: Page 3
Thought Leaders
Why Americans Love Small Business
The latest studies show consumers are willing to pay more to buy from a small business than a big one. Here's a look at five reasons why Americans are rooting for entrepreneurs.
Living
Entrepreneurship Is a Midlife Game (Opinion)
Contrary to popular opinion and the media's fascination with young entrepreneurs, baby boomers are more likely to run their own businesses than 20-somethings.
Growing a Business
How to Redefine Your Business in a New Market
Three ways entrepreneurs have refocused their companies for success by targeting a different audience -- and you can, too.
Marketing
Hacking the U.S. Census for Market Research
The every-decade survey can offer insights on demographics and competition for determining potential markets.