Living
Entrepreneurship Is a Midlife Game (Opinion)
Contrary to popular opinion and the media's fascination with young entrepreneurs, baby boomers are more likely to run their own businesses than 20-somethings.
By Scott Shane
Growing a Business
How to Redefine Your Business in a New Market
Three ways entrepreneurs have refocused their companies for success by targeting a different audience -- and you can, too.
Marketing
Hacking the U.S. Census for Market Research
The every-decade survey can offer insights on demographics and competition for determining potential markets.