Direct Marketing
Marketing Strategies
9 Promotional Items to Consider Using in Your Next Direct Mail Campaign
One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message--these promotional items can help increase your response rate.
Marketing Strategies
10 Offline Marketing Strategies That Still Work Today
Check out these classics with staying power.
More From This Topic
Direct Mail
How to Avoid Mailing to a Disaster Area
Learn this money-saving tip and keep your response rates from bombing when floods and natural disasters occur.
Direct Marketing
How to Calculate the Success of a Direct Mail Campaign
The first thing you need to determine? The close rate needed to break even.
Marketing Strategies
9 Promotional Items to Consider Using in Your Next Direct Mail Campaign
One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message--these promotional items can help increase your response rate.
Ask Entrepreneur
10 Can't-Miss Tips to Dominate Your Cold Calls
Work through your nerves and you'll achievie 'hello-my-name-is' excellence.
Direct Marketing
3 Steps to Tracking the Success of Your Direct Mail Campaign
Tracking your mail after it's gone out is vital. Here are 3 tools to help you verify your success.
Direct Marketing
Direct Mail Breaks Outdated Marketing Assumptions
What the critics got wrong about print.
Marketing
The Secret to Maximizing Your Marketing Dollars for Fun and Profit
Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
Marketing Ideas
5 Findings About Idea Generation for Content Marketing
How do you come up with and execute 251 marketing ideas each year? In a recent survey, marketers shared their pain.
Fraud
Snuggie Maker Wrapped Up in Not-So-Cozy Advertising Fraud Charges
Turns out Allstar's 'buy one, get one free' ad hook was allegedly cloaked in trickery. Now the as-seen-on-TV giant is forking over $8 million to settle charges that it hoodwinked customers.
Marketing
Traditional or Digital Marketing? Is That the Right Question?
Instead of making a choice, consider a mix of strategies, according to the specific offer and the time of year.
