Marketing
5 Challenges Every Marketing Enthusiast Should Be Ready For
The most common challenges a marketing enthusiast might face and how to solve them.
Direct Marketing
Marketing
Millennials Aren’t Always About the Digital Experience. That’s Good News for Your Marketing Department.
Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready.
Marketing
Emails Are Back…But Where Did They Go?
You might think email is so 2000s, but more businesses are utilizing it over social media.
Marketing
The 3 Types of Freedom Affluent Shoppers Are Craving
By tapping into a rich person's need to give up some control in order to eliminate stress, you can make your target market happy and improve sales. Find out how.
Building a Business
Need to Get People Paying Attention to Your Brand? Hold a Contest.
But follow some simple strategies to make sure it hits your target audience and multiplies the number of leads.
Marketing
Why You Shouldn’t Worry About Branding Until You Make 6 Figures
If you're not already bringing in major sales, you need to spend your money on this first.
Marketing
5 Cheapest-to-Most-Expensive Options for Marketing at Trade Shows
Trade shows are an important component of B2B marketing because they fit almost every budget.
By George Deeb
Business News
10 Offline Marketing Strategies That Still Work Today
Check out these classics with staying power.
By Bizness Apps
Marketing
The Modern Marketing Strategy Every Business Should Start Using Today
Reach your prospects effectively with this innovative marketing strategy.
By Shaun Buck
Marketing
Going Green With Direct Mail
Learn how to be environmentally conscious with your direct mail marketing.
Business Operations & Logistics
15 Unorthodox Ways to Get Your Foot In the Door
From dimensional direct-mail to video selfies, it's time to get creative about when, where and how you make your initial pitch.
By Jeff Shavitz
Marketing
How to Successfully Track the Results of Your Mail Campaign
Increase your mailing response rate by tracking and taking a serious look at your results.
Marketing
How to Avoid Mailing to a Disaster Area
Learn this money-saving tip and keep your response rates from bombing when floods and natural disasters occur.
Business Accounting
How to Calculate the Success of a Direct Mail Campaign
The first thing you need to determine? The close rate needed to break even.
Marketing
9 Promotional Items to Consider Using in Your Next Direct Mail Campaign
One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message--these promotional items can help increase your response rate.
Building a Business
10 Can’t-Miss Tips to Dominate Your Cold Calls
Work through your nerves and you'll achievie 'hello-my-name-is' excellence.
By Cole Schafer
Marketing
3 Steps to Tracking the Success of Your Direct Mail Campaign
Tracking your mail after it's gone out is vital. Here are 3 tools to help you verify your success.
Marketing
Direct Mail Breaks Outdated Marketing Assumptions
What the critics got wrong about print.
By Shaun Buck
Marketing
The Secret to Maximizing Your Marketing Dollars for Fun and Profit
Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
Marketing
5 Findings About Idea Generation for Content Marketing
How do you come up with and execute 251 marketing ideas each year? In a recent survey, marketers shared their pain.
By Jean Spencer
Business Legal
Snuggie Maker Wrapped Up in Not-So-Cozy Advertising Fraud Charges
Turns out Allstar's 'buy one, get one free' ad hook was allegedly cloaked in trickery. Now the as-seen-on-TV giant is forking over $8 million to settle charges that it hoodwinked customers.
Marketing
Traditional or Digital Marketing? Is That the Right Question?
Instead of making a choice, consider a mix of strategies, according to the specific offer and the time of year.
By Vin Gupta
Marketing
The One Mistake That’s Killing Your Business
You shouldn't be focused on brand marketing like Apple or Starbucks -- but rather on this instead.
By Alex Banayan
Marketing
Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.
Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
Marketing
Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes
These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
Marketing
3 Ways to Make an Offer Your Prospects Can’t Refuse
By playing up certain things in your direct mail, you will increase the chances of customers making a purchase.
Marketing
The 7 Key Parts of an Effective Direct Mail Sales Piece
When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.