Direct Marketing
Marketing
How to Find the Right Mailing List
A direct mail expert explains exactly what types of mailing lists are out there and how to choose the best ones.
Ready for Anything
Need to Get People Paying Attention to Your Brand? Hold a Contest.
But follow some simple strategies to make sure it hits your target audience and multiplies the number of leads.
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Green Business
Going Green With Direct Mail
Learn how to be environmentally conscious with your direct mail marketing.
Ready for Anything
15 Unorthodox Ways to Get Your Foot In the Door
From dimensional direct-mail to video selfies, it's time to get creative about when, where and how you make your initial pitch.
Direct Marketing
How to Successfully Track the Results of Your Mail Campaign
Increase your mailing response rate by tracking and taking a serious look at your results.
Direct Mail
How to Avoid Mailing to a Disaster Area
Learn this money-saving tip and keep your response rates from bombing when floods and natural disasters occur.
Direct Marketing
How to Calculate the Success of a Direct Mail Campaign
The first thing you need to determine? The close rate needed to break even.
Marketing Strategies
9 Promotional Items to Consider Using in Your Next Direct Mail Campaign
One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message--these promotional items can help increase your response rate.
Ask Entrepreneur
10 Can't-Miss Tips to Dominate Your Cold Calls
Work through your nerves and you'll achievie 'hello-my-name-is' excellence.
Direct Marketing
3 Steps to Tracking the Success of Your Direct Mail Campaign
Tracking your mail after it's gone out is vital. Here are 3 tools to help you verify your success.
Direct Marketing
Direct Mail Breaks Outdated Marketing Assumptions
What the critics got wrong about print.
Marketing
The Secret to Maximizing Your Marketing Dollars for Fun and Profit
Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
