Direct Marketing

Need to Get People Paying Attention to Your Brand? Hold a Contest.

But follow some simple strategies to make sure it hits your target audience and multiplies the number of leads.

Why You Shouldn't Worry About Branding Until You Make 6 Figures

If you're not already bringing in major sales, you need to spend your money on this first.

5 Cheapest-to-Most-Expensive Options for Marketing at Trade Shows

Trade shows are an important component of B2B marketing because they fit almost every budget.

George Deeb

The Modern Marketing Strategy Every Business Should Start Using Today

Reach your prospects effectively with this innovative marketing strategy.

Shaun Buck

Going Green With Direct Mail

Learn how to be environmentally conscious with your direct mail marketing.

Craig Simpson

15 Unorthodox Ways to Get Your Foot In the Door

From dimensional direct-mail to video selfies, it's time to get creative about when, where and how you make your initial pitch.

Jeff Shavitz

How to Successfully Track the Results of Your Mail Campaign

Increase your mailing response rate by tracking and taking a serious look at your results.

Craig Simpson

How to Avoid Mailing to a Disaster Area

Learn this money-saving tip and keep your response rates from bombing when floods and natural disasters occur.

Craig Simpson

How to Calculate the Success of a Direct Mail Campaign

The first thing you need to determine? The close rate needed to break even.

9 Promotional Items to Consider Using in Your Next Direct Mail Campaign

One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message--these promotional items can help increase your response rate.

Craig Simpson

10 Can't-Miss Tips to Dominate Your Cold Calls

Work through your nerves and you'll achievie 'hello-my-name-is' excellence.

Cole Schafer