Here are some industry-tested tips on how to target each generation with direct mail to help you maximize results.
Millennials Aren't Always About the Digital Experience. That's Good News for Your Marketing Department.
Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready.
You might think email is so 2000s, but more businesses are utilizing it over social media.
By tapping into a rich person's need to give up some control in order to eliminate stress, you can make your target market happy and improve sales. Find out how.
But follow some simple strategies to make sure it hits your target audience and multiplies the number of leads.
Trade shows are an important component of B2B marketing because they fit almost every budget.
Check out these classics with staying power.
Reach your prospects effectively with this innovative marketing strategy.
Learn how to be environmentally conscious with your direct mail marketing.
From dimensional direct-mail to video selfies, it's time to get creative about when, where and how you make your initial pitch.
Increase your mailing response rate by tracking and taking a serious look at your results.
Learn this money-saving tip and keep your response rates from bombing when floods and natural disasters occur.