Direct Marketing
News and Articles About Direct Marketing
Marketing Bootcamp ![Craig Simpson]()
3 Steps to Tracking the Success of Your Direct Mail Campaign
Tracking your mail after it's gone out is vital. Here are 3 tools to help you verify your success.
Marketing Bootcamp ![Shaun Buck]()
Direct Mail Breaks Outdated Marketing Assumptions
What the critics got wrong about print.
Marketing Bootcamp ![Issamar Ginzberg]()
The Secret to Maximizing Your Marketing Dollars for Fun and Profit
Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
Marketing Bootcamp ![Jean Spencer]()
5 Findings About Idea Generation for Content Marketing
How do you come up with and execute 251 marketing ideas each year? In a recent survey, marketers shared their pain.
Fraud ![Kim Lachance Shandrow]()
Snuggie Maker Wrapped Up in Not-So-Cozy Advertising Fraud Charges
Turns out Allstar's 'buy one, get one free' ad hook was allegedly cloaked in trickery. Now the as-seen-on-TV giant is forking over $8 million to settle charges that it hoodwinked customers.
Marketing Bootcamp ![Vin Gupta]()
Traditional or Digital Marketing? Is That the Right Question?
Instead of making a choice, consider a mix of strategies, according to the specific offer and the time of year.
Marketing Bootcamp ![Alex Banayan]()
The One Mistake That's Killing Your Business
You shouldn't be focused on brand marketing like Apple or Starbucks -- but rather on this instead.
Marketing Bootcamp ![Craig Simpson]()
Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.
Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
Marketing Bootcamp ![Craig Simpson]()
Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes
These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
Marketing Bootcamp ![Craig Simpson]()
3 Ways to Make an Offer Your Prospects Can't Refuse
By playing up certain things in your direct mail, you will increase the chances of customers making a purchase.
Marketing Bootcamp ![Craig Simpson]()
The 7 Key Parts of an Effective Direct Mail Sales Piece
When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.
Sales ![Craig Simpson]()
The 4 Elements of a Stellar Sales Piece
The most effective direct mail sales pieces follow a formula in format and length. Discover the secret to direct mail success.
Technology ![Judy Shapiro]()
10 Apologies I Will Never Again Make as a Startup CEO
A woman entrepreneur shares her unconventional launch experience, not fitting the typical tech-entrepreneur mold, as a marketer not a programmer.
Marketing Bootcamp ![Craig Simpson]()
19 Steps to a Successful Direct Mail Campaign Timeline
Find out exactly what steps to take and in what order so that your campaign will go off without a hitch.