Direct Marketing

News and Articles About Direct Marketing

10 Can't-Miss Tips to Dominate Your Cold Calls
Cold Calling

10 Can't-Miss Tips to Dominate Your Cold Calls

Work through your nerves and you'll achievie 'hello-my-name-is' excellence.
Cole Schafer
3 Steps to Tracking the Success of Your Direct Mail Campaign
Marketing Bootcamp

3 Steps to Tracking the Success of Your Direct Mail Campaign

Tracking your mail after it's gone out is vital. Here are 3 tools to help you verify your success.
Craig Simpson
Direct Mail Breaks Outdated Marketing Assumptions
Marketing Bootcamp

Direct Mail Breaks Outdated Marketing Assumptions

What the critics got wrong about print.
Shaun Buck
The Secret to Maximizing Your Marketing Dollars for Fun and Profit
Marketing Bootcamp

The Secret to Maximizing Your Marketing Dollars for Fun and Profit

Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
Issamar Ginzberg
5 Findings About Idea Generation for Content Marketing
Marketing Bootcamp

5 Findings About Idea Generation for Content Marketing

How do you come up with and execute 251 marketing ideas each year? In a recent survey, marketers shared their pain.
Jean Spencer
Snuggie Maker Wrapped Up in Not-So-Cozy Advertising Fraud Charges
Fraud

Snuggie Maker Wrapped Up in Not-So-Cozy Advertising Fraud Charges

Turns out Allstar's 'buy one, get one free' ad hook was allegedly cloaked in trickery. Now the as-seen-on-TV giant is forking over $8 million to settle charges that it hoodwinked customers.
Kim Lachance Shandrow
Marketing Bootcamp

Traditional or Digital Marketing? Is That the Right Question?

Instead of making a choice, consider a mix of strategies, according to the specific offer and the time of year.
Vin Gupta
The One Mistake That's Killing Your Business
Marketing Bootcamp

The One Mistake That's Killing Your Business

You shouldn't be focused on brand marketing like Apple or Starbucks -- but rather on this instead.
Alex Banayan
Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.
Marketing Bootcamp

Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.

Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
Craig Simpson
Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes
Marketing Bootcamp

Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes

These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
Craig Simpson
3 Ways to Make an Offer Your Prospects Can't Refuse
Marketing Bootcamp

3 Ways to Make an Offer Your Prospects Can't Refuse

By playing up certain things in your direct mail, you will increase the chances of customers making a purchase.
Craig Simpson
The 7 Key Parts of an Effective Direct Mail Sales Piece
Marketing Bootcamp

The 7 Key Parts of an Effective Direct Mail Sales Piece

When writing your direct mail sales piece, be sure to include and pay particular attention to these seven parts of your letter.
Craig Simpson
The 4 Elements of a Stellar Sales Piece
Customer Experience

The 4 Elements of a Stellar Sales Piece

The most effective direct mail sales pieces follow a formula in format and length. Discover the secret to direct mail success.
Craig Simpson
10 Apologies I Will Never Again Make as a Startup CEO
Technology

10 Apologies I Will Never Again Make as a Startup CEO

A woman entrepreneur shares her unconventional launch experience, not fitting the typical tech-entrepreneur mold, as a marketer not a programmer.
Judy Shapiro