Direct Marketing

Business News

Here's an Ad that Sucks. Here's How to Fix It.

To show you the power of good advertising, I'm taking one real ad and fixing it up. Behold the power of direct-response strategies!

Business News

Direct Mail Marketing Strategies to Target Boomers, Gen X, Millennials and Gen Z

Here are some industry-tested tips on how to target each generation with direct mail to help you maximize results.

Business News

Millennials Aren't Always About the Digital Experience. That's Good News for Your Marketing Department.

Surprise! Millennials have a surprising penchant for old-school communications -- so get those stamps ready.

Business News

Emails Are Back...But Where Did They Go?

You might think email is so 2000s, but more businesses are utilizing it over social media.

Business News

The 3 Types of Freedom Affluent Shoppers Are Craving

By tapping into a rich person's need to give up some control in order to eliminate stress, you can make your target market happy and improve sales. Find out how.

Business News

Need to Get People Paying Attention to Your Brand? Hold a Contest.

But follow some simple strategies to make sure it hits your target audience and multiplies the number of leads.

Business News

Why You Shouldn't Worry About Branding Until You Make 6 Figures

If you're not already bringing in major sales, you need to spend your money on this first.

Business News

5 Cheapest-to-Most-Expensive Options for Marketing at Trade Shows

Trade shows are an important component of B2B marketing because they fit almost every budget.

Business News

10 Offline Marketing Strategies That Still Work Today

Check out these classics with staying power.

Business News

The Modern Marketing Strategy Every Business Should Start Using Today

Reach your prospects effectively with this innovative marketing strategy.

Business News

Going Green With Direct Mail

Learn how to be environmentally conscious with your direct mail marketing.

Business News

15 Unorthodox Ways to Get Your Foot In the Door

From dimensional direct-mail to video selfies, it's time to get creative about when, where and how you make your initial pitch.

Business News

How to Successfully Track the Results of Your Mail Campaign

Increase your mailing response rate by tracking and taking a serious look at your results.

Business News

How to Avoid Mailing to a Disaster Area

Learn this money-saving tip and keep your response rates from bombing when floods and natural disasters occur.

Business News

How to Calculate the Success of a Direct Mail Campaign

The first thing you need to determine? The close rate needed to break even.