Direct Marketing

News and Articles About Direct Marketing

How to Avoid Mailing to a Disaster Area
Direct Mail

How to Avoid Mailing to a Disaster Area

Learn this money-saving tip and keep your response rates from bombing when floods and natural disasters occur.
Craig Simpson
How to Calculate the Success of a Direct Mail Campaign
Direct Marketing

How to Calculate the Success of a Direct Mail Campaign

The first thing you need to determine? The close rate needed to break even.
Doug and Polly White
9 Promotional Items to Consider Using in Your Next Direct Mail Campaign
Marketing Strategies

9 Promotional Items to Consider Using in Your Next Direct Mail Campaign

One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message--these promotional items can help increase your response rate.
Craig Simpson
10 Can't-Miss Tips to Dominate Your Cold Calls
Make More Happen

10 Can't-Miss Tips to Dominate Your Cold Calls

Work through your nerves and you'll achievie 'hello-my-name-is' excellence.
Cole Schafer
3 Steps to Tracking the Success of Your Direct Mail Campaign
Direct Marketing

3 Steps to Tracking the Success of Your Direct Mail Campaign

Tracking your mail after it's gone out is vital. Here are 3 tools to help you verify your success.
Craig Simpson
Direct Mail Breaks Outdated Marketing Assumptions
Direct Marketing

Direct Mail Breaks Outdated Marketing Assumptions

What the critics got wrong about print.
Shaun Buck
The Secret to Maximizing Your Marketing Dollars for Fun and Profit
Marketing

The Secret to Maximizing Your Marketing Dollars for Fun and Profit

Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
Issamar Ginzberg
5 Findings About Idea Generation for Content Marketing
Marketing Ideas

5 Findings About Idea Generation for Content Marketing

How do you come up with and execute 251 marketing ideas each year? In a recent survey, marketers shared their pain.
Jean Spencer
Snuggie Maker Wrapped Up in Not-So-Cozy Advertising Fraud Charges
Fraud

Snuggie Maker Wrapped Up in Not-So-Cozy Advertising Fraud Charges

Turns out Allstar's 'buy one, get one free' ad hook was allegedly cloaked in trickery. Now the as-seen-on-TV giant is forking over $8 million to settle charges that it hoodwinked customers.
Kim Lachance Shandrow
Marketing

Traditional or Digital Marketing? Is That the Right Question?

Instead of making a choice, consider a mix of strategies, according to the specific offer and the time of year.
Vin Gupta
The One Mistake That's Killing Your Business
Direct Marketing

The One Mistake That's Killing Your Business

You shouldn't be focused on brand marketing like Apple or Starbucks -- but rather on this instead.
Alex Banayan
Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.
Direct Mail

Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.

Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
Craig Simpson
Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes
Direct Mail

Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes

These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
Craig Simpson
3 Ways to Make an Offer Your Prospects Can't Refuse
Direct Mail

3 Ways to Make an Offer Your Prospects Can't Refuse

By playing up certain things in your direct mail, you will increase the chances of customers making a purchase.
Craig Simpson