Direct Marketing
News and Articles About Direct Marketing
Direct Mail
![Craig Simpson]()
How to Avoid Mailing to a Disaster Area
Learn this money-saving tip and keep your response rates from bombing when floods and natural disasters occur.
Run a Better Business
![Doug and Polly White]()
How to Calculate the Success of a Direct Mail Campaign
The first thing you need to determine? The close rate needed to break even.
Marketing Strategies
![Craig Simpson]()
9 Promotional Items to Consider Using in Your Next Direct Mail Campaign
One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message--these promotional items can help increase your response rate.
Cold Calling
![Cole Schafer]()
10 Can't-Miss Tips to Dominate Your Cold Calls
Work through your nerves and you'll achievie 'hello-my-name-is' excellence.
Direct Marketing
![Craig Simpson]()
3 Steps to Tracking the Success of Your Direct Mail Campaign
Tracking your mail after it's gone out is vital. Here are 3 tools to help you verify your success.
Direct Marketing
![Shaun Buck]()
Direct Mail Breaks Outdated Marketing Assumptions
What the critics got wrong about print.
Marketing
![Issamar Ginzberg]()
The Secret to Maximizing Your Marketing Dollars for Fun and Profit
Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
Marketing Ideas
![Jean Spencer]()
5 Findings About Idea Generation for Content Marketing
How do you come up with and execute 251 marketing ideas each year? In a recent survey, marketers shared their pain.
Fraud
![Kim Lachance Shandrow]()
Snuggie Maker Wrapped Up in Not-So-Cozy Advertising Fraud Charges
Turns out Allstar's 'buy one, get one free' ad hook was allegedly cloaked in trickery. Now the as-seen-on-TV giant is forking over $8 million to settle charges that it hoodwinked customers.
Marketing
![Vin Gupta]()
Traditional or Digital Marketing? Is That the Right Question?
Instead of making a choice, consider a mix of strategies, according to the specific offer and the time of year.
Direct Marketing
![Alex Banayan]()
The One Mistake That's Killing Your Business
You shouldn't be focused on brand marketing like Apple or Starbucks -- but rather on this instead.
Direct Mail
![Craig Simpson]()
Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.
Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
Direct Mail
![Craig Simpson]()
Your Direct Mail May Go Directly in the Trash If You Make These 4 Mistakes
These pitfalls will cost you money and not earn you sales, and worse, may make you look bad to potential customers.
Direct Mail
![Craig Simpson]()
3 Ways to Make an Offer Your Prospects Can't Refuse
By playing up certain things in your direct mail, you will increase the chances of customers making a purchase.
