Direct Marketing: Page 2
How to Calculate the Success of a Direct Mail Campaign
The first thing you need to determine? The close rate needed to break even.
9 Promotional Items to Consider Using in Your Next Direct Mail Campaign
One of the most critical aspects of your direct mail campaign is getting prospects to open and read your message--these promotional items can help increase your response rate.
5 Reasons Why Direct Marketing Is Not Good For Your Business
Don't get fooled up with these reasons.
10 Can't-Miss Tips to Dominate Your Cold Calls
Work through your nerves and you'll achievie 'hello-my-name-is' excellence.
Double Your Profit With These 7 Direct-Mail Strategies
This is something you can't ignore
7 Amazing Hacks To Dominate Direct Marketing
Some strategies to help you outline the steps you can't take to move from an entry level to a corner office
Is Direct-To-Consumer Segment Seeing A Revival?
3 reasons why VCs are hungry to fund DTC brand.
3 Steps to Tracking the Success of Your Direct Mail Campaign
Tracking your mail after it's gone out is vital. Here are 3 tools to help you verify your success.
The Secret to Maximizing Your Marketing Dollars for Fun and Profit
Don't act like the big companies. You can be doing a lot more in marketing, for a lot less money.
5 Findings About Idea Generation for Content Marketing
How do you come up with and execute 251 marketing ideas each year? In a recent survey, marketers shared their pain.
Snuggie Maker Wrapped Up in Not-So-Cozy Advertising Fraud Charges
Turns out Allstar's 'buy one, get one free' ad hook was allegedly cloaked in trickery. Now the as-seen-on-TV giant is forking over $8 million to settle charges that it hoodwinked customers.
Traditional or Digital Marketing? Is That the Right Question?
Instead of making a choice, consider a mix of strategies, according to the specific offer and the time of year.
The One Mistake That's Killing Your Business
You shouldn't be focused on brand marketing like Apple or Starbucks -- but rather on this instead.
Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.
Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.