Direct Marketing | Page 2

When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.

These strategies will help you craft a direct mail piece that will connect with your customer.

If you're new to direct mail, these 5 tips can help you create a sales piece that attracts a buying audience.

The custom retailer doubled revenues in a year. The secret to its success? Tailor fitting the shopping experience to fit every man individually.

For cash-strapped startups, spending big bucks on marketing isn't a possibility. Instead, here's how to drum up customers directly.

Why you shouldn't follow someone else's rules, how to make your marketing efforts stand out and more: our best tips of the week.

A couple's last-ditch entrepreneurial effort fends off bankruptcy in favor of a balmy future.

Business owners may be wondering about their mailing options after the U.S. Postal Service announced it would shutter nearly half of its processing centers.

Use these tips to help generate a better response from your marketing and improve your return on investment.

A look at the best turnaround tactics from small companies around the U.S.

A boutique direct marketer foundered serving too many markets, until the company found its focus.