Direct Marketing - Page: 3

6 Attention-Grabbing Direct Mail Designs

When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.

Craig Simpson

· 5 min read

5 Tips for Producing Direct Mail Copy That Sells

These strategies will help you craft a direct mail piece that will connect with your customer.

Craig Simpson

· 5 min read

The 5 Key Elements of a Great Direct Mail Sales Piece

If you're new to direct mail, these 5 tips can help you create a sales piece that attracts a buying audience.

Craig Simpson

· 5 min read

5 Ways J.Hilburn Gets Retail Personalization Right

The custom retailer doubled revenues in a year. The secret to its success? Tailor fitting the shopping experience to fit every man individually.

Catherine Clifford

· 5 min read

No Marketing Budget? 3 Proven Strategies for Direct Selling

For cash-strapped startups, spending big bucks on marketing isn't a possibility. Instead, here's how to drum up customers directly.

Michael Costigan

· 4 min read

Make Your Own Rules and Other Tips This Week

Why you shouldn't follow someone else's rules, how to make your marketing efforts stand out and more: our best tips of the week.

Scentsy and the Sweet Smell of Success

A couple's last-ditch entrepreneurial effort fends off bankruptcy in favor of a balmy future.

Margaret Littman

· 3 min read

What to Do When the Mailman Slows Your Business Down

Business owners may be wondering about their mailing options after the U.S. Postal Service announced it would shutter nearly half of its processing centers.

Diana Ransom

Why Tracking Marketing Metrics Can Pay Off

Use these tips to help generate a better response from your marketing and improve your return on investment.

Brad Sugars

· 6 min read

Five Tips to Transform Your Business

A look at the best turnaround tactics from small companies around the U.S.

Entrepreneur Staff

· 5 min read

Fixing a Nearly Fatal Flaw

A boutique direct marketer foundered serving too many markets, until the company found its focus.

Diana Ransom

· 5 min read