If you build a list of folks who want to receive your emails, you'll avoid spam filters and stay top-of-mind with your prospects.
Email marketing provides you with a lot of data to evaluate performance and make improvements.
A poorly built digital front door will send visitors bouncing right past you.
How we communicate has changed, but our need to treat others with respect has not.
Don't just fire off emails. Take time to craft each one.
Among the updates are Undo Send for Gmail on iOS and better search and spelling suggestions.
With too many tools, your staff can get confused.
Hillary Clinton and her staff have been in the news thanks to email hacks, but it could happen to you, too.
Don't take it personally when you don't hear back, but don't stop trying to get in touch.
Hard-charging bosses often email employees in the evening. Employees increasingly wonder why they aren't paid for answering.
By segmenting your emails effectively, you can reduce unsubscribe rates, avoid the spam folder and drive higher traffic to your site.
When we receive email from strangers asking us to buy things we don't want, it's spam. When we email people we don't know about our value proposition, it's marketing.
Courtesy requires a simple response to an email, especially if it's from someone you know.
'This feature is under development.'
Email -- or electronic mail -- can seem old-fashioned when compared to newer social-media and marketing tools. However, when used effectively, it can be an engaging marketing tool with a high ROI or return on investment.
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© 2017 Entrepreneur Media, Inc.