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Email

This Experiment Reveals the Best Way to Send a Cold Email

Look at your own inbox. The answer is staring at you.
Email Marketing

As Facebook Clamps Down on Advertisers, Email Becomes an Attractive Alternative

The rules on Facebook keep changing, but email marketing remains an effective tool.
Email

AOL and Yahoo Scan User Emails Then Sell Data to Advertisers, Report Says

Verizon-owned Oath is pitching a service to advertisers analyzing AOL and Yahoo emails to provide targeted ad data, according to The Wall Street Journal.
Email

What Your Email Style Says About Your Personality

There are four basic email styles. Which one is yours?
Communication Strategies

Slogging Through Email Is Probably Why You're Worried About Your Productivity

Dispensing with frivolous email is the fastest way to boost productivity.
Success Habits

6 Quiet Daily Rituals of Every Billion-Dollar CEO

Focusing on high-priority projects in the morning leaves the rest of the day for dealing with the smaller stuff before it becoming a problem.
Ready for Anything

After Losing a $21,000 Deal, Here's What I Changed in My Email Follow-ups

Looking back, these are the things we could have done differently to win the deal.
Work-Life Balance

The 3 Words That Define a Business Owner's Success

That "away from office" message doesn't signal laziness or complacency. It demonstrates competence and success.
Gmail

Google Reportedly Allows Outside App Developers to Read People's Gmails

The outside app companies receive access to messages from Gmail users who signed up for things like price-comparison services or automated travel-itinerary planners.
Ready for Anything

All the Features You Need to Know About in the New Version of Gmail

They're designed to boost your productivity and keep your messages more secure.

Email -- or electronic mail -- can seem old-fashioned when compared to newer social-media and marketing tools. However, when used effectively, it can be an engaging marketing tool with a high ROI or return on investment.

 
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