Facebook Advertising
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Don't Even Think About Facebook Ads Until You Have These 5 Things In Place
Otherwise, you'll be doing little more than drain your advertising budget.
Your Guide to Creating and Optimizing Facebook Video Ads
Everything from target audiences to testing.
Why You Should Be Buying Facebook Ads Now
Take advantage of lower costs and seize market share.
5 Simple Steps to Recover a Disabled Facebook Ads Account
Compliance, consistency and accountability are key to maintaining this essential marketing tool.
How Eroding Trust in Social Media Might Affect Ad Revenue
Faith in Facebook and other platforms has been shaken, which could alter their money-making models.
How to Get the Most Out of Your Facebook Ads
Eric Siu discusses some of his tips and tricks to try on the social media platform.
Is Your Marketing Working? You Won't Know Till You Test It
Effective marketing is tricky, but it can be greatly informed by testing. Here's how to do that using the latest tools.
5 Forbidden Phrases You Absolutely Must Avoid in Your Facebook Ad
All caps and too many exclamation points are just the beginning. Facebook is cracking down on 'pain points' content and get-rich-quick schemes.
5 Reasons Why You Should Still Be Advertising on Facebook
Chances are, your target audience is there.
Will Facebook Advertising Survive After the Cambridge Analytica Scandal?
Behavioral marketing will be a key player now.
Facebook Has Changed and Your Digital Strategy Has to Adjust
Facebook Ads is evolving. You need to understand what it means for how your company gathers and uses information.