Facebook Advertising

Facebook Just Gave Small Businesses a Bunch of New Tools
Facebook

Facebook Just Gave Small Businesses a Bunch of New Tools

Pages is getting a mobile overhaul in an effort to better tailor how users interact with the companies on the site. It also potentially means more ad sales for the social giant.
Nina Zipkin
How to Implement a Killer Online-Marketing Strategy for $15 a Week
Marketing Bootcamp

How to Implement a Killer Online-Marketing Strategy for $15 a Week

A great approach to online marketing is more of a bargain than you think.
Jason Parks
5 Online Marketing Basics Every Entrepreneur Needs to Know
Marketing Bootcamp

5 Online Marketing Basics Every Entrepreneur Needs to Know

Nobody knows everything about doing business on the Internet but it is pretty clear by now what the essentials are.
Rocco Baldassarre
Facebook Is Making it Easier for Businesses to Chat Privately With Customers
Customer Experience

Facebook Is Making it Easier for Businesses to Chat Privately With Customers

Today, the social media giant is rolling out new features making it more attractive for business owners to respond privately and quickly to customer inquiries.
Catherine Clifford
4 Tips to Create and Groom a Viral Facebook Video Ad
Marketing Bootcamp

4 Tips to Create and Groom a Viral Facebook Video Ad

If you're willing to pay a little, there are a number of steps you can take in creating your video content that will a drive tremendous return on your investment.
Adam Callinan
What You Need to Know About 'Place Tips' for Your Facebook Advertising Campaign
Facebook Advertising

What You Need to Know About 'Place Tips' for Your Facebook Advertising Campaign

Facebook's locacation-based advertising innovation is poised to compete with Yelp in the rapidly growing market to mobile ads.
Brett Relander
The 4 Things You Need to Reach Customers on Facebook
Marketing Bootcamp

The 4 Things You Need to Reach Customers on Facebook

This primer will teach business owners and marketers how to take advantage of all Facebook has to offer.
Mitch Meyerson
3 Options for Dealing With Internet Trolls
Marketing Bootcamp

3 Options for Dealing With Internet Trolls

The sarcastic founder of a product company details his strategy for dealing with these nasty commenters on Facebook.
Adam Callinan
Actually, Facebook Isn't Failing Brands and Marketers
Facebook

Actually, Facebook Isn't Failing Brands and Marketers

Organic reach across fan pages is at an all-time low, largely because Facebook insists on quality content. That's not a bad thing for users or advertisers.
Eric Samson
Of Facebook's 2 Million Active Advertisers, Most Are Small Businesses
Facebook Advertising

Of Facebook's 2 Million Active Advertisers, Most Are Small Businesses

The social network's number of advertisers is up about 33 percent over last July.
Use Facebook Custom Audiences to Increase Your Sales
Facebook Advertising

Use Facebook Custom Audiences to Increase Your Sales

The service allows ads to be targeted to your brand's existing email list, which has a much greater ROI than a standard ad campaign.
Marketing Bootcamp

5 Lessons Learned From Running 2,652 Facebook Ad Campaigns

The beauty of marketing on Facebook is their enormous number of users and the powerful tools available for carving out your ideal market.
Keith Krance
Create Curiosity-Driven Facebook Posts to Gain New Customers
Radicals & Visionaries

Create Curiosity-Driven Facebook Posts to Gain New Customers

Hook people through the social network with these bite-sized steps.
Tanya Benedicto Klich
4 Ways to Make Your Facebook Posts Shine
Facebook Advertising

4 Ways to Make Your Facebook Posts Shine

Using Facebook posts to stay in touch with -- and advertise to -- your target market is just plain smart. Here's how to do it right.
Perry Marshall, Keith Krance, and Thomas Meloche