My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Facebook Advertising

Take It From The Pros

3 Ways to Optimize Your Video Advertising Strategy on Facebook

To make your video a memorable experience for users, keep it short and sweet, and -- please -- make sure your witty captions are legible.
Starting a Business

5 Ways to Validate a Business Idea, Right Now

Don't let your day job or lack of capital stop you from finding and testing a business idea. Here's how.
Facebook

Is Instagram Ear Hustling Your Conversation to Create Targeted Ads?

All consumers need to do to cook up a classic example of the word 'creepy' is look at today's targeted ad campaigns.
Facebook Advertising

The Complete Guide to Getting Started With Facebook Ads

Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it's not without its questions.
Digital Marketing

5 Tactics That Haven't Worked For Digital Marketers Until Now

Ignoring conventional wisdom could be just the shakeup businesses need to position companies online and increase their sales.
Sales Tips

5 Tips for Growing Your Small Business This Holiday Season

Now's the time when people are spending. Be the place they do it by sharpening your marketing.
Ad block

In the Ad-Blocking Arms Race, Relationships are the Most Valuable Currency

Content publishers must work directly with their target audience to best serve user needs.
Social Media Marketing

How to Turn Facebook Throttle Into Good

Facebook is just one of many, many ways to reach your audience.
Ask the Expert

Ask the Expert Advice: If Your Facebook Ads Aren't Working, Ask Yourself These 5 Questions

If you aren't seeing strong engagement and you're confident that your demographic targeting is good, our marketing expert Aaron Agius shares some tips on finding Facebook success.
Facebook

Facebook Aims for More Transparency With Video Ad Data

The world's biggest online social network on Wednesday launched a new blog on its website called Metrics FYI, where it will share updates and corrections for its data.
Facebook

Facebook to Stop Ethnicity-Based Targeting for Some Ads

The feature, intended to help advertisers reach ethnic groups with relevant ads, has come under fire from politicians and civil rights leaders.
Outdoor advertising

Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes

Today's new breed of out-of-home advertisers are challenging the digital advertising platform.
Facebook Advertising

Facebook Accused of Letting Advertisers Discriminate by Race

The social media giant says its policies prohibit discriminatory advertisements.
Grow Your Business

Just Build Your Business and Ignore Those Online Ads Promising Instant Success

Why would you pay somebody for advice on how to grow your business before you've experimented with all the advice available for free?