Facebook Just Gave Small Businesses a Bunch of New Tools
Pages is getting a mobile overhaul in an effort to better tailor how users interact with the companies on the site. It also potentially means more ad sales for the social giant.
How to Implement a Killer Online-Marketing Strategy for $15 a Week
A great approach to online marketing is more of a bargain than you think.
5 Online Marketing Basics Every Entrepreneur Needs to Know
Nobody knows everything about doing business on the Internet but it is pretty clear by now what the essentials are.
Facebook Is Making it Easier for Businesses to Chat Privately With Customers
Today, the social media giant is rolling out new features making it more attractive for business owners to respond privately and quickly to customer inquiries.
4 Tips to Create and Groom a Viral Facebook Video Ad
If you're willing to pay a little, there are a number of steps you can take in creating your video content that will a drive tremendous return on your investment.
What You Need to Know About 'Place Tips' for Your Facebook Advertising Campaign
Facebook's locacation-based advertising innovation is poised to compete with Yelp in the rapidly growing market to mobile ads.
The 4 Things You Need to Reach Customers on Facebook
This primer will teach business owners and marketers how to take advantage of all Facebook has to offer.
3 Options for Dealing With Internet Trolls
The sarcastic founder of a product company details his strategy for dealing with these nasty commenters on Facebook.
Actually, Facebook Isn't Failing Brands and Marketers
Organic reach across fan pages is at an all-time low, largely because Facebook insists on quality content. That's not a bad thing for users or advertisers.
Of Facebook's 2 Million Active Advertisers, Most Are Small Businesses
The social network's number of advertisers is up about 33 percent over last July.
Use Facebook Custom Audiences to Increase Your Sales
The service allows ads to be targeted to your brand's existing email list, which has a much greater ROI than a standard ad campaign.
5 Lessons Learned From Running 2,652 Facebook Ad Campaigns
The beauty of marketing on Facebook is their enormous number of users and the powerful tools available for carving out your ideal market.
Radicals & Visionaries
Create Curiosity-Driven Facebook Posts to Gain New Customers
Hook people through the social network with these bite-sized steps.
Tanya Benedicto Klich
4 Ways to Make Your Facebook Posts Shine
Using Facebook posts to stay in touch with -- and advertise to -- your target market is just plain smart. Here's how to do it right.
Perry Marshall, Keith Krance, and Thomas Meloche
Starting a Business
Reprints & Licensing
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