Facebook Advertising

How to Turn Facebook Throttle Into Good
Social Media Marketing

How to Turn Facebook Throttle Into Good

Facebook is just one of many, many ways to reach your audience.
Grant Cardone
Ask the Expert Advice: If Your Facebook Ads Aren't Working, Ask Yourself These 5 Questions
Ask the Expert

Ask the Expert Advice: If Your Facebook Ads Aren't Working, Ask Yourself These 5 Questions

If you aren't seeing strong engagement and you're confident that your demographic targeting is good, our marketing expert Aaron Agius shares some tips on finding Facebook success.
Aaron Agius
Facebook Aims for More Transparency With Video Ad Data
Facebook

Facebook Aims for More Transparency With Video Ad Data

The world's biggest online social network on Wednesday launched a new blog on its website called Metrics FYI, where it will share updates and corrections for its data.
Facebook to Stop Ethnicity-Based Targeting for Some Ads
Facebook

Facebook to Stop Ethnicity-Based Targeting for Some Ads

The feature, intended to help advertisers reach ethnic groups with relevant ads, has come under fire from politicians and civil rights leaders.
Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes
Outdoor advertising

Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes

Today's new breed of out-of-home advertisers are challenging the digital advertising platform.
Cynthia Johnson
Facebook Accused of Letting Advertisers Discriminate by Race
Facebook Advertising

Facebook Accused of Letting Advertisers Discriminate by Race

The social media giant says its policies prohibit discriminatory advertisements.
Just Build Your Business and Ignore Those Online Ads Promising Instant Success
Grow Your Business

Just Build Your Business and Ignore Those Online Ads Promising Instant Success

Why would you pay somebody for advice on how to grow your business before you've experimented with all the advice available for free?
Kimanzi Constable
Facebook Inflated Video Ad Viewing Stats for 2 Years
Facebook

Facebook Inflated Video Ad Viewing Stats for 2 Years

The error has been fixed and did not impact billing, the social network said.
4 Ways to Improve Personal Branding Using Facebook Live
Facebook Marketing

4 Ways to Improve Personal Branding Using Facebook Live

Facebook Live is a powerful tool because it is easy to see and use for your target audience.
Pratik Dholakiya
Snapchat Is Adopting Facebook's Ad Targeting Strategy
Snapchat

Snapchat Is Adopting Facebook's Ad Targeting Strategy

It was inevitable the popular network would eventually allow advertisers to sift among its 100 million daily users.
Lesya Liu
Faceoff: Instagram Vs. Facebook, For Business
Social Media Marketing

Faceoff: Instagram Vs. Facebook, For Business

The good news is they're different, with distinctive attributes. Look to the nature of your business to tell you which platform will yield the better results.
Toby Nwazor
3 Deadly Sins of Facebook Advertising
Facebook

3 Deadly Sins of Facebook Advertising

Maybe it's not Facebook. Maybe it's you.
Josh Denning
The Complete Guide to Facebook Advertising
Facebook Advertising

The Complete Guide to Facebook Advertising

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks and conversions.
Kevan Lee
Facebook Can Climb More Than 20 Percent on Ad Growth
Facebook

Facebook Can Climb More Than 20 Percent on Ad Growth

The social media giant has seen a recent acceleration in growth because of its increasing mobile ad load.
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