Facebook to Stop Ethnicity-Based Targeting for Some Ads
The feature, intended to help advertisers reach ethnic groups with relevant ads, has come under fire from politicians and civil rights leaders.
Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes
Today's new breed of out-of-home advertisers are challenging the digital advertising platform.
Facebook Accused of Letting Advertisers Discriminate by Race
The social media giant says its policies prohibit discriminatory advertisements.
Small Business - Big Impact
Just Build Your Business and Ignore Those Online Ads Promising Instant Success
Why would you pay somebody for advice on how to grow your business before you've experimented with all the advice available for free?
Facebook Inflated Video Ad Viewing Stats for 2 Years
The error has been fixed and did not impact billing, the social network said.
4 Ways to Improve Personal Branding Using Facebook Live
Facebook Live is a powerful tool because it is easy to see and use for your target audience.
Snapchat Is Adopting Facebook's Ad Targeting Strategy
It was inevitable the popular network would eventually allow advertisers to sift among its 100 million daily users.
Social Media Marketing
Faceoff: Instagram versus Facebook, For Business
The good news is they're different, with distinctive attributes. Look to the nature of your business to tell you which platform will yield the better results.
3 Deadly Sins of Facebook Advertising
Maybe it's not Facebook. Maybe it's you.
The Complete Guide to Facebook Advertising
Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks and conversions.
Facebook Can Climb More Than 20 Percent on Ad Growth
The social media giant has seen a recent acceleration in growth because of its increasing mobile ad load.
Facebook Redesigns Ads to Circumvent Blockers
The move is intended to protect the company's revenue, and give users more choice over the ads they see.
The Sad Truth is That Facebook Ads Are Not Magical
Facebook advertising is an enormous revenue generator -- for Facebook. Advertisers have mixed results.
10 Tactics to Make Your Facebook Organic Reach Soar
'Facebook organic reach' might be the greatest oxymoron in social-media marketing but it can be achieved.
Starting a Business
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