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5 Ways to Validate a Business Idea, Right Now
Make More Happen

5 Ways to Validate a Business Idea, Right Now

Don't let your day job or lack of capital stop you from finding and testing a business idea. Here's how.
Ryan Robinson
Is Instagram Ear Hustling Your Conversation to Create Targeted Ads?
Facebook

Is Instagram Ear Hustling Your Conversation to Create Targeted Ads?

All consumers need to do to cook up a classic example of the word 'creepy' is look at today's targeted ad campaigns.
Andrew Medal
The Complete Guide to Getting Started With Facebook Ads
Facebook Advertising

The Complete Guide to Getting Started With Facebook Ads

Paid advertising on Facebook seems to be one of the most immediate ways to impact the reach of your content. Though it's not without its questions.
Kevan Lee
5 Tactics That Haven't Worked For Digital Marketers Until Now
Digital Marketing

5 Tactics That Haven't Worked For Digital Marketers Until Now

Ignoring conventional wisdom could be just the shakeup businesses need to position companies online and increase their sales.
Eric Samson
10 Facts You Didn't Know About Facebook Advertising
Facebook Advertising

10 Facts You Didn't Know About Facebook Advertising

What works today may not work tomorrow.
Rocco Baldassarre
5 Tips for Growing Your Small Business This Holiday Season
Sales Tips

5 Tips for Growing Your Small Business This Holiday Season

Now's the time when people are spending. Be the place they do it by sharpening your marketing.
In the Ad-Blocking Arms Race, Relationships are the Most Valuable Currency
Ad block

In the Ad-Blocking Arms Race, Relationships are the Most Valuable Currency

Content publishers must work directly with their target audience to best serve user needs.
Tony D’anna
How to Turn Facebook Throttle Into Good
Social Media Marketing

How to Turn Facebook Throttle Into Good

Facebook is just one of many, many ways to reach your audience.
Grant Cardone
Ask the Expert Advice: If Your Facebook Ads Aren't Working, Ask Yourself These 5 Questions
Ask the Expert

Ask the Expert Advice: If Your Facebook Ads Aren't Working, Ask Yourself These 5 Questions

If you aren't seeing strong engagement and you're confident that your demographic targeting is good, our marketing expert Aaron Agius shares some tips on finding Facebook success.
Aaron Agius
Facebook Aims for More Transparency With Video Ad Data
Facebook

Facebook Aims for More Transparency With Video Ad Data

The world's biggest online social network on Wednesday launched a new blog on its website called Metrics FYI, where it will share updates and corrections for its data.
Facebook to Stop Ethnicity-Based Targeting for Some Ads
Facebook

Facebook to Stop Ethnicity-Based Targeting for Some Ads

The feature, intended to help advertisers reach ethnic groups with relevant ads, has come under fire from politicians and civil rights leaders.
Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes
Outdoor advertising

Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes

Today's new breed of out-of-home advertisers are challenging the digital advertising platform.
Cynthia Johnson
Facebook Accused of Letting Advertisers Discriminate by Race
Facebook Advertising

Facebook Accused of Letting Advertisers Discriminate by Race

The social media giant says its policies prohibit discriminatory advertisements.
Just Build Your Business and Ignore Those Online Ads Promising Instant Success
Small Business - Big Impact

Just Build Your Business and Ignore Those Online Ads Promising Instant Success

Why would you pay somebody for advice on how to grow your business before you've experimented with all the advice available for free?
Kimanzi Constable