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News and Articles About Facebook Advertising

Facebook to Stop Ethnicity-Based Targeting for Some Ads
Facebook

Facebook to Stop Ethnicity-Based Targeting for Some Ads

The feature, intended to help advertisers reach ethnic groups with relevant ads, has come under fire from politicians and civil rights leaders.
Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes
Marketing Bootcamp

Lessons Outdoor Ad Media Needs to Learn from Mobile's Woes

Today's new breed of out-of-home advertisers are challenging the digital advertising platform.
Cynthia Johnson
Facebook Accused of Letting Advertisers Discriminate by Race
Marketing Bootcamp

Facebook Accused of Letting Advertisers Discriminate by Race

The social media giant says its policies prohibit discriminatory advertisements.
Just Build Your Business and Ignore Those Online Ads Promising Instant Success
Grow Your Business

Just Build Your Business and Ignore Those Online Ads Promising Instant Success

Why would you pay somebody for advice on how to grow your business before you've experimented with all the advice available for free?
Kimanzi Constable
Facebook Inflated Video Ad Viewing Stats for 2 Years
Facebook

Facebook Inflated Video Ad Viewing Stats for 2 Years

The error has been fixed and did not impact billing, the social network said.
4 Ways to Improve Personal Branding Using Facebook Live
Marketing Bootcamp

4 Ways to Improve Personal Branding Using Facebook Live

Facebook Live is a powerful tool because it is easy to see and use for your target audience.
Pratik Dholakiya
Snapchat Is Adopting Facebook's Ad Targeting Strategy
Snapchat

Snapchat Is Adopting Facebook's Ad Targeting Strategy

It was inevitable the popular network would eventually allow advertisers to sift among its 100 million daily users.
Lesya Liu
Faceoff: Instagram versus Facebook, For Business
Social Media Marketing

Faceoff: Instagram versus Facebook, For Business

The good news is they're different, with distinctive attributes. Look to the nature of your business to tell you which platform will yield the better results.
Toby Nwazor
3 Deadly Sins of Facebook Advertising
Marketing Bootcamp

3 Deadly Sins of Facebook Advertising

Maybe it's not Facebook. Maybe it's you.
Josh Denning
The Complete Guide to Facebook Advertising
Facebook Advertising

The Complete Guide to Facebook Advertising

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks and conversions.
Kevan Lee
Facebook Can Climb More Than 20 Percent on Ad Growth
Facebook

Facebook Can Climb More Than 20 Percent on Ad Growth

The social media giant has seen a recent acceleration in growth because of its increasing mobile ad load.
Facebook Redesigns Ads to Circumvent Blockers
Facebook

Facebook Redesigns Ads to Circumvent Blockers

The move is intended to protect the company's revenue, and give users more choice over the ads they see.
The Sad Truth is That Facebook Ads Are Not Magical
Marketing Bootcamp

The Sad Truth is That Facebook Ads Are Not Magical

Facebook advertising is an enormous revenue generator -- for Facebook. Advertisers have mixed results.
Cat Howell
10 Tactics to Make Your Facebook Organic Reach Soar
Marketing Bootcamp

10 Tactics to Make Your Facebook Organic Reach Soar

'Facebook organic reach' might be the greatest oxymoron in social-media marketing but it can be achieved.
Lesya Liu