Generation Z

Keep Up With the Future of Work by Looking to Your Gen Z Colleagues
The Future of Work

Keep Up With the Future of Work by Looking to Your Gen Z Colleagues

The first generation to not know life without widespread internet use, Gen Z has an even bigger technological advantage and influence than millennials.
Entrepreneur NEXT | 6 min read
5 Reasons Why Emotional Intelligence Is the Future of Work

5 Reasons Why Emotional Intelligence Is the Future of Work

Technology, Generation Z and neuroscience are all contributing to emotional intelligence being the future of work.
Ryan Jenkins | 6 min read
How to Improve Communication Between Generations in the Workplace

How to Improve Communication Between Generations in the Workplace

Here are five strategies to enhance the efficiency, clarity and quality of communication between generations at work.
Ryan Jenkins | 6 min read
Gen Z Considers This Benefit More Important Than Salary

Gen Z Considers This Benefit More Important Than Salary

The greatest minds of this generation are social-justice oriented, STEM-savvy and financially conscious. And they really want good healthcare.
Frances Dodds | 6 min read
8 Ways the Crisis Will Forever Change the Future Workforce

8 Ways the Crisis Will Forever Change the Future Workforce

The global health crisis will alter how Generation Z approaches work, views employers and pursues education.
Ryan Jenkins | 7 min read

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4 Startup Branding Trends That Are Finding Success

Audiences are trending towards interactivity, personalization, and abstract design. Keep this in mind when branding your business.
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Gen Z Grads Say Companies Like Google and Facebook Are 'Harmful,' and Won't Work For Them
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Gen Z Grads Say Companies Like Google and Facebook Are 'Harmful,' and Won't Work For Them

Big tech firms still rank among most desirable places to work, but conscientious Gen Z grads say they're not interested
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Don't Know How to Reach Gen Z? Just Ask Beautycon.
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CEO Moj Mahdara is helping brands across industries connect with the next generation of consumers.
Stephanie Schomer | 12 min read
3 Ways to Market Effectively to Different Generations
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3 Ways to Market Effectively to Different Generations

Start by discarding some unfounded assumptions.
Peter Daisyme | 5 min read
How to Attract and Retain Top Gen Z Talent
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How to Attract and Retain Top Gen Z Talent

Ease into the future alongside your young recruits.
Syed Balkhi | 4 min read
3 Ways Generation Z Can Master Data Analysis
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3 Ways Generation Z Can Master Data Analysis

Young business entrepreneurs need to bear in mind these simple insights to avoid getting lost in the numbers.
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Gen Z Teams Are Magic for Startup Leaders Who Overcome This Challenge
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Gen Z workers learn and adapt quickly, but results depend on giving them the right guidance.
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Peer-to-Peer Is the Next Wave of Influencer Marketing
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Peer-to-Peer Is the Next Wave of Influencer Marketing

Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.
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These Are the Top 10 Jobs Generation Z Wants
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These Are the Top 10 Jobs Generation Z Wants

New research from Glassdoor finds that the cohort is excited about working in tech.
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5 Simple, Science-Backed Ways Entrepreneurs Can Connect With Gen Z
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5 Simple, Science-Backed Ways Entrepreneurs Can Connect With Gen Z

This age cohort already boasts $500 billion in buying power. What have you done to appeal to them?
Jennifer Spencer | 6 min read