Generation Z

Branding

4 Startup Branding Trends That Are Finding Success

Audiences are trending towards interactivity, personalization, and abstract design. Keep this in mind when branding your business.

Gen Z Grads Say Companies Like Google and Facebook Are 'Harmful,' and Won't Work For Them

Big tech firms still rank among most desirable places to work, but conscientious Gen Z grads say they're not interested

Don't Know How to Reach Gen Z? Just Ask Beautycon.

CEO Moj Mahdara is helping brands across industries connect with the next generation of consumers.

3 Ways to Market Effectively to Different Generations

Start by discarding some unfounded assumptions.

How to Attract and Retain Top Gen Z Talent

Ease into the future alongside your young recruits.

More From This Topic

Data Analysis

3 Ways Generation Z Can Master Data Analysis

Young business entrepreneurs need to bear in mind these simple insights to avoid getting lost in the numbers.
Generation Z

Gen Z Teams Are Magic for Startup Leaders Who Overcome This Challenge

Gen Z workers learn and adapt quickly, but results depend on giving them the right guidance.
Influencer Marketing

Peer-to-Peer Is the Next Wave of Influencer Marketing

Millennials and their Gen Z brethren are interested in authenticity, not salesmanship.
Jobs

These Are the Top 10 Jobs Generation Z Wants

New research from Glassdoor finds that the cohort is excited about working in tech.
Generation Z

5 Simple, Science-Backed Ways Entrepreneurs Can Connect With Gen Z

This age cohort already boasts $500 billion in buying power. What have you done to appeal to them?
Leadership

3 Ways Authentic Leaders Inspire and Retain Employees

People don't want work-fueled robots guiding their companies.
Generation Z

41 Percent of Gen Z-ers Plan to Become Entrepreneurs (Infographic)

Here's a look at Gen Z's goals surrounding money, work and legacy.
Trends

4 Workplace Trends Every Small Business Should Know About for 2019

By staying ahead of workforce and technological trends, small businesses will be in a better position to thrive in 2019.
Marketing

How Millennials are Marketing to Gen Z

Traditional marketing is useless.
News and Trends

Gen Z Brings a Whole New Dynamic to the Workforce

Just when you figured out the millennials, here comes a new wave of changes.

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