Getting Publicity

How to Tell Stories the Media Won't Ignore
Getting Publicity

How to Tell Stories the Media Won't Ignore

Good press is born of drama and conflict, struggle and victory. When you conceive your publicity pitch, make it epic.
Sharon Bolt | 5 min read
5 Reasons Your Startup Isn't Getting the PR You Need

5 Reasons Your Startup Isn't Getting the PR You Need

Understanding and working with the requirements of journalists covering your industry will go a long way toward increasing your company's visibility.
Syed Balkhi | 4 min read
A 5-Step Checklist to Maximize Press Coverage for Your Business

A 5-Step Checklist to Maximize Press Coverage for Your Business

You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think.
Ryan Erskine | 7 min read
Here's How Facebook Has Reduced the Need to Pay for PR

Here's How Facebook Has Reduced the Need to Pay for PR

Facebook news and advertising enables companies to do for themselves much, but not all, of what they have customarily hired public relations firms to accomplish.
Greg Shugar | 7 min read
5 Moves to Get Your Startup Featured in Major Media Publications

5 Moves to Get Your Startup Featured in Major Media Publications

Think that a feature story on your brand is a pipe dream? Here's how to make the dream come true.
Jayson DeMers | 7 min read

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You need a story to tell and be available to tell it whenever a journalist is willing to listen.
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Publicity is a great way to market your business and build brand awareness for those with not a lot of cash on hand.
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5 Tips on How to Pitch Your Startup to Get the Press You Need
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Journalists from the prominent tech pubs Mashable, ReWrite, TheNextWeb and Next Vibes offer valuable advice.
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6 Ways to Bootstrap the PR Your Startup Needs But Can't Afford

No matter how great your idea, it's going nowhere until people have heard about.
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We've moved oh so far since the days of limited information about PR placements.
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There is no underestimating the business importance of your web presence but TV, radio and newspapers remain relevant and accessible.
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