Marketing
Do You Need a PR or Marketing Professional? Here’s the Difference
Public relations and marketing go hand in hand and complement each other to achieve a similar end goal.
Getting Publicity
Building a Business
6 Essentials When Pitching a Story to an Editor
Tips and checkpoints to review before sending a pitch to an editor or writer of a publication.
Marketing
How to Tell Stories the Media Won’t Ignore
Good press is born of drama and conflict, struggle and victory. When you conceive your publicity pitch, make it epic.
By Sharon Bolt
Marketing
5 Reasons Your Startup Isn’t Getting the PR You Need
Understanding and working with the requirements of journalists covering your industry will go a long way toward increasing your company's visibility.
By Syed Balkhi
Business Operations & Logistics
A 5-Step Checklist to Maximize Press Coverage for Your Business
You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think.
By Ryan Erskine
Marketing
Here’s How Facebook Has Reduced the Need to Pay for PR
Facebook news and advertising enables companies to do for themselves much, but not all, of what they have customarily hired public relations firms to accomplish.
By Greg Shugar
Marketing
5 Moves to Get Your Startup Featured in Major Media Publications
Think that a feature story on your brand is a pipe dream? Here's how to make the dream come true.
Marketing
8 Etiquette Tips to Stay on the Good Side of the Media
Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.
Building a Business
How to Get Noticed in Today’s Crowded Business Environment
Just because the business world is changing doesn't mean you should look to some tried-and-true tactics to stand out.
By Karen Mishra
Building a Business
Reporters Don’t Take Orders and Other PR Truths
Getting media attention is a challenge. Dictating the result if you succeed is impossible.
By Adam Fine
Building a Business
5 Ways to Generate Publicity for Your Company
You need a story to tell and be available to tell it whenever a journalist is willing to listen.
Marketing
The ‘When’ and ‘How’ of Using PR Correctly
Publicity is a great way to market your business and build brand awareness for those with not a lot of cash on hand.
Marketing
5 Tips on How to Pitch Your Startup to Get the Press You Need
Journalists from the prominent tech pubs Mashable, ReWrite, TheNextWeb and Next Vibes offer valuable advice.
By Jerrid Grimm
Building a Business
6 Ways to Bootstrap the PR Your Startup Needs But Can’t Afford
No matter how great your idea, it's going nowhere until people have heard about.
Building a Business
4 Alternative Metrics to Evaluate Your PR Campaign’s Success
We've moved oh so far since the days of limited information about PR placements.
By Mel Carson
Building a Business
5 Tools to Fuel Your Company’s PR Machine
Mobile and web innovations can make managing public relations in the digital age faster and easier.
Marketing
5 Ways Besides Social Media to Get Publicity for Your Family Business
There is no underestimating the business importance of your web presence but TV, radio and newspapers remain relevant and accessible.
Marketing
3 Ways to Optimize Your Startup’s Content Marketing
The huge majority of new companies have little money for publicity but that is all the more reason to get your marketing right.
Marketing
4 Tips for Getting Your Business in the News Without a Big PR Budget
You can learn to recognize opportunities for getting your company that favorable mention in the press you've been needing.
By Ann Smarty
Marketing
Have a Burning Business Question? Ask the Expert: Sabrina Horn.
Our expert Sabrina Horn is looking to answer your questions about PR, marketing, social media and general entrepreneur inquiries.
Marketing
Advice From 14 Experts for Getting Online Traction for Your Startup
Your startup's online presence has huge implications for winning funding and making sales. Listen to those who've learned the hard way.
Building a Business
Are You Ready for a PR Firm?
Before you reach out to a public-relations firm, make sure you answer these three questions.
Building a Business
4 Insider Tips to Reach Tech Reporters
Media coverage can greatly benefit your company. Use these four strategies to up your chances of being written about.
By Zach Cutler
Building a Business
Want to Get the Most Out of Your PR Pro? Follow These 5 Tips.
Bringing on an outside PR firm can be costly and if not done correctly, can be a big waste of money. Follow these suggestions to make sure you get the most out of your PR firm.
By Leta Soza
Marketing
Managing and Organizing an Effective PR Strategy on a Budget
Not all early-stage startups require a PR team but the ones that do, need to figure out how to get the most bang for the buck.
By Taryn Langer
Marketing
Have a Burning Business Question? Ask the Expert: Taryn Langer.
For our Ask the Expert series, public-relations expert Taryn Langer is looking to answer your questions about PR, storytelling, branding and social media.
Tech
Forget ‘.com’: GoDaddy Offers 14 New Website Domain Extensions
Starting today, pre-register for websites with endings that include ".plumbing," ".photography" and ".guru."