How To Actually Be Your Idealized Brand Persona
Are you the same person on Instagram as you are at the office? Here's why that question is worth asking...
How to Use Small Media to Build Your Brand
Your job as a new company is to get your brand everywhere in the least amount of time.
4 Strategies for Pitching Company Stories That Rise Above the Noise
In the current intense competition for visibility, you need to break through the noise, build your voice and elevate your brand.
6 Essentials When Pitching a Story to an Editor
Tips and checkpoints to review before sending a pitch to an editor or writer of a publication.
How to Tell Stories the Media Won't Ignore
Good press is born of drama and conflict, struggle and victory. When you conceive your publicity pitch, make it epic.
5 Reasons Your Startup Isn't Getting the PR You Need
Understanding and working with the requirements of journalists covering your industry will go a long way toward increasing your company's visibility.
A 5-Step Checklist to Maximize Press Coverage for Your Business
You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think.
Here's How Facebook Has Reduced the Need to Pay for PR
Facebook news and advertising enables companies to do for themselves much, but not all, of what they have customarily hired public relations firms to accomplish.
5 Moves to Get Your Startup Featured in Major Media Publications
Think that a feature story on your brand is a pipe dream? Here's how to make the dream come true.
8 Etiquette Tips to Stay on the Good Side of the Media
Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.
How to Get Noticed in Today's Crowded Business Environment
Just because the business world is changing doesn't mean you should look to some tried-and-true tactics to stand out.
Reporters Don't Take Orders and Other PR Truths
Getting media attention is a challenge. Dictating the result if you succeed is impossible.
5 Ways to Generate Publicity for Your Company
You need a story to tell and be available to tell it whenever a journalist is willing to listen.
The 'When' and 'How' of Using PR Correctly
Publicity is a great way to market your business and build brand awareness for those with not a lot of cash on hand.
Why References Work Better Than Classic Vanilla Ads
Is this the Future of Non-Blockable Advertising? Here's what smart businesses aren't telling you about their marketing strategy