Getting Publicity

Marketing

Do You Need a PR or Marketing Professional? Here's the Difference

Public relations and marketing go hand in hand and complement each other to achieve a similar end goal.

Leadership

How To Actually Be Your Idealized Brand Persona

Are you the same person on Instagram as you are at the office? Here's why that question is worth asking...

Branding

How to Use Small Media to Build Your Brand

Your job as a new company is to get your brand everywhere in the least amount of time.

Operations & Logistics

4 Strategies for Pitching Company Stories That Rise Above the Noise

In the current intense competition for visibility, you need to break through the noise, build your voice and elevate your brand.

Growing a Business

6 Essentials When Pitching a Story to an Editor

Tips and checkpoints to review before sending a pitch to an editor or writer of a publication.

Marketing

How to Tell Stories the Media Won't Ignore

Good press is born of drama and conflict, struggle and victory. When you conceive your publicity pitch, make it epic.

Marketing

5 Reasons Your Startup Isn't Getting the PR You Need

Understanding and working with the requirements of journalists covering your industry will go a long way toward increasing your company's visibility.

Operations & Logistics

A 5-Step Checklist to Maximize Press Coverage for Your Business

You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think.

Marketing

Here's How Facebook Has Reduced the Need to Pay for PR

Facebook news and advertising enables companies to do for themselves much, but not all, of what they have customarily hired public relations firms to accomplish.

Marketing

5 Moves to Get Your Startup Featured in Major Media Publications

Think that a feature story on your brand is a pipe dream? Here's how to make the dream come true.

Marketing

8 Etiquette Tips to Stay on the Good Side of the Media

Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.

Marketing

How to Get Noticed in Today's Crowded Business Environment

Just because the business world is changing doesn't mean you should look to some tried-and-true tactics to stand out.

Operations & Logistics

Reporters Don't Take Orders and Other PR Truths

Getting media attention is a challenge. Dictating the result if you succeed is impossible.

Growing a Business

5 Ways to Generate Publicity for Your Company

You need a story to tell and be available to tell it whenever a journalist is willing to listen.

Marketing

The 'When' and 'How' of Using PR Correctly

Publicity is a great way to market your business and build brand awareness for those with not a lot of cash on hand.