Your job as a new company is to get your brand everywhere in the least amount of time.
In the current intense competition for visibility, you need to break through the noise, build your voice and elevate your brand.
Tips and checkpoints to review before sending a pitch to an editor or writer of a publication.
Good press is born of drama and conflict, struggle and victory. When you conceive your publicity pitch, make it epic.
Understanding and working with the requirements of journalists covering your industry will go a long way toward increasing your company's visibility.
You're doing PR all wrong. The good news: It isn't hard to start doing it right, and it might even cost less than you think.
Facebook news and advertising enables companies to do for themselves much, but not all, of what they have customarily hired public relations firms to accomplish.
Think that a feature story on your brand is a pipe dream? Here's how to make the dream come true.
Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.
Just because the business world is changing doesn't mean you should look to some tried-and-true tactics to stand out.
Getting media attention is a challenge. Dictating the result if you succeed is impossible.
You need a story to tell and be available to tell it whenever a journalist is willing to listen.
Publicity is a great way to market your business and build brand awareness for those with not a lot of cash on hand.