Here's How Facebook Has Reduced the Need to Pay for PR
Facebook news and advertising enables companies to do for themselves much, but not all, of what they have customarily hired public relations firms to accomplish.
5 Moves to Get Your Startup Featured in Major Media Publications
Think that a feature story on your brand is a pipe dream? Here's how to make the dream come true.
8 Etiquette Tips to Stay on the Good Side of the Media
Effective PR relies on mastering the rules for interacting with the publicity gatekeepers. Learn them to help get the word out about your company.
How to Get Noticed in Today's Crowded Business Environment
Just because the business world is changing doesn't mean you should look to some tried-and-true tactics to stand out.
5 Tips on How to Pitch Your Startup to Get the Press You Need
Journalists from the prominent tech pubs Mashable, ReWrite, TheNextWeb and Next Vibes offer valuable advice.
6 Ways to Bootstrap the PR Your Startup Needs But Can't Afford
No matter how great your idea, it's going nowhere until people have heard about.
4 Alternative Metrics to Evaluate Your PR Campaign's Success
We've moved oh so far since the days of limited information about PR placements.
5 Ways Besides Social Media to Get Publicity for Your Family Business
There is no underestimating the business importance of your web presence but TV, radio and newspapers remain relevant and accessible.